Speaker Presentation by Kevin Moon at the PWM APAC Summit in Kuala Lumpur November 1, 2015

1. Charity Cannot Solve Poverty
November 1, 2015@ Marcus Evans PWM Summit
Kuala Lumpur

2. 2 Trillion Dollars
“Charitable gifts from abroad can distort developing markets and undermine local businesses by
creating an entirely unsustainable aid-based economy.”

3. 1,000,000 Shirts
"Share the wealth, share your shirts; we're going to
change the world.“
–Jason Sadler

4. Buy 1, Give 1
“Toms isn’t designed to build the economies of
developing countries. It’s designed to make
western consumers feel good.”

5. Base of the Pyramid (BoP)
BoP is a source of untapped entrepreneurial
opportunity
• 4 billion people living in emerging
economies.
• Combined purchasing power of $5 trillion.
• 71.4% of the BoP population live in Asia

6. BoP by geography

7. Estimated Market Size by Sector
•Food: $2,895 billion
•Energy: $433 billion
•Housing: $322 billion
•Transformation: $179 billion
•Health: $158 billion
•ICT: $51 billion
•Water: $20billion

8. Opportunities at the BoP
Basic Needs and Services of BoP markets
• Food & Nutrition: fortified food
• Health care: mHealth
• Water: filtration Systems
• Sanitation: toilets
• Energy: solar lamps
• Housing: winter homes
Other Products and Services
• Education: MOOC
• Financial services: micro-finance
• Entertainment: movies
• ICT: cellphones
• FMCG: soaps
ICT
Financial
Services
Housing Water
Food &
Nutrition
FMCG
Health
Care
Sectors
EnergySanitation

9. Challenges at the BoP
Changing consumer’s behavior
◦ Resistance of new products and services
◦ Greater the novelty = greater the disruption
Rethinking the way products are made
and delivered to customers
◦ Undeveloped market infrastructure
◦ Lower price points
◦ Rural markets

10. Success Models

11. BRAC
•Microfinance: $1 billion a year
•Universities and Hotels
•Livestock and Farms
•Packaging factories
•mHealth services
•Theatres
•Sanitation products
•Livelihood and empowerment programs

12. Indicators for a good social enterprise
•Financial Profitability
• Maximization/Optimization of profits
• Business-oriented team
• Sustainability Plan
•“non-traditional” indicators
• Innovation
• Adaptability
• Social impact
• Social Entrepeneur
• Demand-driven

13. Investor Support
Capital
Investments
Non-financial
Investments
Realistic
Expectations
Align goals
with SE
Enable
Partnerships
Flexibilty

14. Proven Models and SEs

15. BoP HUB

16. BoP HUB Integrated Delivery Services: 4 pillars
Faster
Easier
Cheaper
Better
products and
services, to cut
wastages and
shrink learning
curves

17. BoP Convex 2016
Convention
Conference
Programme
Exclusive Match
Making
Expo
Exhibition Hall
Experience
Transformation
Ashoka
Globalizer

18. SaniShop Cambodia - 2011
More than selling toilets
•Expert designed and engineered product
•Identification of low-cost material suppliers
•Costs cutting by creating local partnerships
•Tapping onto the entrepreneur spirits of the
local community
•Aspirational marketing

19. Quick Facts

20. Incubation
• 2011
• SaniShop
Cambodia
Franchise
• 2013
• Develop
franchise model
Replication
• Present
• India,
Mozambique
• Future: Thailand,
Pakistan

21. BoP Accelerator
JV Social
Enterprise
BoP
HUB
MNCFunders
• Convener
• Business Development &
Strategy
• BoP HUB network
• Base of the Pyramid expertise
• Financial Equity
• Sweat Equity
• Impact Investors
• Governments
• Foundations
• Social Entrepreneurs
BoP HUB will fill all the gaps for
MNCs who are trying to
successfully enter the BoP

22. Fortified Rice - Nutrition
JV Social
Enterprise
BoP
HUB
MNCFunders
To scale and accelerate rice
fortification in the BoP market

23. Completion 2017
BOP HUB Design Center
65,000 sq ft
23

25. For more information about the marcus evans
investments summit series:
investmentseries@marcusevanscy.com