CMOs celebrate advances in marketing. Marketing is going through a tremendous growth. The possibilities introduced by technology are manifold. In an effort to keep up, we can, at times, lose sight of why these changes make our industry so exciting. Here, more than a dozen leading CMOs share what they are most grateful for.

1. CMOs Share What They Are
Grateful For

2. Marketing is going through a
tremendous growth. The possibilities
introduced by technology are manifold.
In an effort to keep up, we can, at
times, lose sight of why these changes
make our industry so exciting. Here,
more than a dozen leading CMOs
share what they are most grateful for.

3. The Value of Content
“I’m grateful we are now
making content an important
part of the larger marketing
process. It gives us freedom
from pricey media buys,
creates meaningful and
helpful conversations with our
customers, builds trust and
authority, and shows positive
ROI.”
Dee Mc Laughlin
VP Global Marketing
Forever 21
@deemclaughlin

4. Great Producers
“I am grateful for great
producers—people who know
how to curate a great
experience and can tell a
good story. Every CSMO
needs a great producer! Best
hiring decision you will make!”
Peggy Roe
Chief Sales & Marketing
Officer, Asia Pacific
Marriott International
@PeggyRoe1

5. Leading Change
“I'm most grateful for the team I have the privilege to
lead in this time of exhilarating change...change not
only in the tools and technology available to
marketers to serve clients, but also in the amazing
pace of change in the communications industry that
Level 3 helps to lead.”
Anthony Christie
CMO
Level 3 Communications
@ADCCMO

6. Innovative Approaches
“That design thinking—the
integrated approach to
innovation—became more
pervasive in the way we
approach work. We are
faster and the ideas are
better.”
Norman de Greve
CMO
CVS Health
@ndgreve

7. A Powerful Mission
“I am most grateful to work for a company with a
mission that is focused on empowering women to
reach their limitless potential through fitness,
especially when it comes to our company culture.
Athleta strives to help employees balance an active
life with a fulfilling career, which is something I am
incredibly thankful for as a busy mother, wife,
marketer and fitness enthusiast.”
Elisabeth Charles
SVP/CMO, Marketing &
Customer Engagement
Athleta
@ebcharles1

8. Transforming an Industry
“I am thankful that more of my
smart marketing friends are
moving into the health care
arena because it is an industry
ripe for change and we need
more consumer- and
technology-experienced
marketers to help lead this
transformation.”
Carol Kruse
CMO
Cambia Health Solutions

9. Customer Trust
“Every day I am very grateful
for the trust of our 3 million
worldwide customers who rely
on Sage to track the movement
of money through their
businesses. In an era of hyper-
connectivity and sophisticated,
data-driven decision making,
trust is still the main currency of
marketing and the key to
customers for life.”
Santiago Solanas
CMO
Sage
@santiagosolanas

10. A Will to Win
“I am grateful for teammates
who want to win. A willingness
to take risks to ultimately
provide our customers with
better content, stronger
experiences and greater
value are a marketer’s
dream.”
Andy Yost
CMO
Gannett
@atyost

11. Focus on Stories
“I am thankful for a resurgent
focus on the core story, the
brand essence, and the
alignment of social media
platforms to support that story.
With the abundance of new
tools, a major challenge for
marketers is to remain focused
on the story and avoid
becoming enamored by the
medium, diluting the brand
story the process.” Catherine Keogh
VP, CMO
Alltech

12. Content Marketing Tools
“I am grateful for our awards
and for how the rise of content
marketing is enabling us to
reimagine how to share over
250,000 stories about works of
art in our collection in
innovative and creative
ways.”Jennifer Francis
Executive Director of Marketing
and Communications
Philadelphia Museum of Art
@prjenni

13. Creative Solutions and Inspirational
Colleagues
“The opportunity to bring new
ideas to market everyday
which in turns helps our clients
succeed. I am thankful for
living in such a changeable
new world that presents such
challenges and opportunities
for new ways to connect with
customers and people. And I
am most thankful for the great
people I do this with.”
Terese Fernandez
CMO
Wolters Kluwer | CT Lien
Solutions

14. Healthy Client Relationships
“I am grateful for clients that
view our firm as understanding
not just their legal issues but
also their business. While
much of marketing today is
focused on technology, it really
comes down to whether an
investment has been made in
building a trusting,
understanding relationship
between people.”
Renee Miller-Mizia
CMO
Dechert

15. People Power
“I remain thankful that we have people that
are pushing us to think differently and create
solutions that take the higher ground into
consideration, particularly around
experience.”
June Archer
EVP and CMO
Hackensack University
Health Network
@JuneMArcher

16. Focus on Customers
“I'm thankful for the evolution of the
concept of "brand." Marketers have
long had the job and privilege of
being the voice of the customer. As
the concept of "brand" continues to
evolve from words and pictures to
brand experiences, the focus is put
firmly back on the customer and
making his or her journey delightful
and simple.”
Margaret Molloy
Global CMO
Siegel+Gale
@MargaretMolloy

17. A version of this piece appeared in CMO.com.
Margaret Molloy is the Chief Marketing Officer
at Siegel+Gale, a leading strategic branding
and design firm.
Follow @MargaretMolloy