Just because social distancing orders are still in place doesn't mean resident engagement is cancelled.
As most communities stop all activities, smart property managers know that doubling down on resident engagement is going to help their community stand out even more.
2. Flamingo is how premier
properties create stand
out Resident
Experiences without
forcing residents to
download a million apps
Events &
Fitness
Modern
Resident App
Service
Amenities
Resident
Rewards
Reputation
Management
3. Margaret Smith
Flamingo, Director of
Operations & Events
Ann Wood
Roseland Residential Trust,
Senior Program Director
PRESENTERS
Jude Chiy
Flamingo, Founder / CEO
4. Transitioning from in-person events
to virtual events
THE PIVOT
GetFlamingo.com
JAN - MARCH
In-person resident
events and social
gatherings (business as
usual)
MID-MARCH
COVID-19 crisis.
Shelter-in-place, events
cancelled indefinitely
APRIL
Confusion and
uncertainty
MAY - JUNE
Virtual fitness & wellness
and the emergence of
virtual events
JULY - SEPT
Virtual events, small-
scale in-person events,
outdoor events
Where do we go from here?
OCT - DEC (and beyond)
7. 2 5 6R e s i d e n t s J o i n e d
t h e C h a l l e n g e
6 3 1 +P i c t u r e s p o s t e d
7 5
B
u i l
d i
n
g s
P
a r t i
c i
p
a t
e
d
Virtual
Wellness
Challenge
Brain, Body, Belly
FLAMINGO'S
9. GetFlamingo.com
LESSONS LEARNED &
BEST PRACTICES
Virtual social activities allow residents to connect with
others
Fitness and wellness challenges build community
Successful virtual events are interactive and engaging
Make it easy for residents to participate
Social proof creates excitement "First time trying a virtual paint night
and it was a blast!"
- Mariel P.
"Dreaming of a future vacation after
this painting night ❤"
- Jacquelyn T.
"This was so much fun!
Thank you!"
- David C.
"The instruction was great and
honestly my blood pressure
dropped 100% from a tough week.
Thank you so much!"
- Richard O.
Resident Feedback
10. GetFlamingo.com
Safety First
Wear masks
Maintain 6-ft distance
Temperature checks
Host small-scale in-person events*
Offer outdoor fitness classes and events during the summer
Get creative (e.g. doughnut trucks, upscale grab-n-go brunch &
mimosas)
*Please adhere to your local government regulations for hosting in-person events
Provide hand sanitizer
Require RSVPs
Signage & Communication
IN-PERSON EVENTS
11. SO WHAT'S NEXT?
GetFlamingo.com
JAN - MARCH
In-person resident
events and social
gatherings (business as
usual)
MID-MARCH
COVID-19 crisis.
Shelter-in-place, events
cancelled indefinitely
APRIL
Confusion and
uncertainty
MAY - JUNE
Virtual fitness & wellness
and the emergence of
virtual events
JULY - SEPT
Virtual events, small-
scale in-person events,
outdoor events
OCT - DEC
Where do we go from here?
(and beyond)
Be prepared to scale back to potentially more
restricted protocol during the Fall & Winter
Implement amenity reservations
Provide residents with fitness and wellness
activities
Show empathy (care packages, gift bags, check-
in phone calls)
Combat "Zoom Fatigue" with creative and unique
experiences
12. GetFlamingo.com
Make it interactive and offer prizes and giveaways
Book well-known local event professionals to build
excitement
Explore virtual reality entertainment
Create cool "Instagram-worthy" photo walls* in high-
traffic areas
Prioritize mental health and wellness
Provide simple entertainment without a Zoom or virtual
meeting
KEEPING RESIDENTS
ENGAGED
Virtual Events & Entertainment
*Instagram-worthy photo wall example
13. Mask photo contest on Instagram
Gift baskets
Pet photo contest
Favorite part of your community contest
In-home fitness
Get Creative Without Events
GetFlamingo.com
KEEPING RESIDENTS
ENGAGED
18. GetFlamingo.com
Invite local food trucks with a unique flair
Offer outdoor movies on a large lawn, patio, or pool deck
Provide live music in an open space that allow for social
distancing
Host a live "DJ battle" party
Host a resident appreciation week or month
KEEPING RESIDENTS
ENGAGED
In-Person Events & Entertainment
19. ROSELAND LIVING
Roseland properties have had great success with resident
events and quickly pivoted to virtual events during the
pandemic
GetFlamingo.com
Insight from a Property Management Perspective
20. ROSELAND EVENTS
Roseland's Resident Events Program has grown year
after year. Community events include Food Truck
Festivals, Autumn festivals, and outdoor movie
nights with attendance ranging from 100 to 2,500
people.
The Roseland team is continually working on what is
new, what is next, and how they can improve their
processes.
GetFlamingo.com
21. Sweet Meet & Greet Views & Brews Rooftop Deck Opening Summer Pool Party
Indoor Picnic Pirate Themed Halloween
Nightmare Before Christmas Halloween
Storytime
Wonderland Themed Cupcake Pop-Up Holiday Baking Party Pancakes & PJ’s Holiday Party
