Gamification involves using game mechanics and elements in non-game contexts to motivate and engage users. It works by appealing to human psychological tendencies. Companies are increasingly using gamification across industries to build loyalty and encourage customer engagement. Successful gamification requires understanding what makes games fun and developing systems with rules, milestones, and feedback to immerse users. Current trends include social and status elements, virtual rewards, and blending gaming with media. Implementing gamification well can boost metrics like retention, revenues and time spent. However, some question if gamification can overly manipulate human behavior.
3. About Playmatics A company that creates highly engaging games, media, user experiences and applications on the Internet, as part of social media networks, and on a variety of connected platforms.
5. Gamification The use of game play mechanics for non-game consumer applications, products and other related services. “Gamification works by making a technology, product or service more engaging by taking advantage of humans‘ psychological predisposition to engage in gaming.” Source: Wikipedia
6. Gamification Framework for addressing emotions, motivations and consumer behavior in a proactive way to positively impact a consumer’s relationship to a product, technology or service.
8. A Growing Market “Companies across multiple industries are beginning to realize that establishing some form of game mechanics goes a long way in maintaining loyal, engaged and more well-informed customers.” Wanda Meloni, M2 Research
9. What are Games? “A game is a system in which players engage in an artificial conflict, defined by rules, that results in a quantifiable outcome.” - Eric Zimmerman, Katie Salen: “Rules of Play”
10. Rules Rules provide the internal structure for games. Rules are… Unambiguous tenets that guide and also inform behavior.
11. Moment-By-Moment Interaction Games are concerned with moment-by-moment interaction: What is the pacing of the game? What are the major milestones of the game?
12. Game Mechanics Underlying interlocking systems that form the “engine” of an experience in order to communicate a sense of context, meaning and overall progression. Can include: Levels Points Missions Badges Rankings Trophies
16. Lusory Attitude Being “in the zone” – disposition needed to engage in the play of a game. Players buy into limitations imposed by the rules because of the benefits a game affords. A successful game requires players to take part in this lusory attitude.
28. Gamification Trends User-Generated Content (UGC): Incorporating user-created content into experience to play off social context and to foster engagement
43. Meaning and Engagement “If your team can’t tie back every decision they are making to the emotion you want people to feel when they are using your social product, then your reason for existence isn’t strong enough to serve its role, which is to guide your team and the product decisions you are making.” Gina Bianchini, TechCrunch Co-Founder, Former CEO of Ning
44. Meaning & Engagement Leverage existing key elements of your product or service to integrate gamification features.
46. Best Practices – DevHub Improvements in: Retention Revenues Engagement 80% of users finish building sites (up from 10%). Source: Dean Takahashi, Venturebeat http://venturebeat.com/2010/08/25/devhub-scores-engagement-increase-by-gamifying-its-web-site-creation-tools/