Struggling to create infographics that achieve business objectives and meet customers needs? You need solid planning and a better workflow. Download the PDF with presenter notes (http://bit.ly/IFCAInfographicSlidesNotes) or handout (http://bit.ly/IFCAInfographicTips)
This is a presentation I gave at the Insurance & Financial Communicators Association annual conference in September 2015.
8. So this isn’t a presentation.
It’s an intervention.
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9. “The definition of
insanity is doing
the same thing over
and over again
but expecting
different results.”
Albert Einstein
(maybe)
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10. Known Issues
Difficult to consume (usually too long)
Provide too little or too much data
Include little or no attribution
Lack narrative and pay-off/take-away
Don’t support business or customer needs
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12. 4 Traits of Effective
Infographics
1. Fulfill a business objective and customer need
2. Provide just enough cited data and/or actionable
information to tell the story
3. Are designed intentionally for reading, not just
“responsive” or mobile-friendly
4. Include branding (duh!) and social sharing
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16. Planning: Big Picture
1. Objective — what’s the business value?
2. Audience — who are you writing this for?
3. Purpose — what should we think, feel, do?
4. Distribution — what channels will you use?
5. Marketing — what branding, search and social
requirements are needed?
6. Take-away/call to action — what’s the most
important thing we should know?
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17. The most important question:
Is an infographic the best way to
tell this story?
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20. “The better part
of valor is
discretion.”
Shakespeare
Henry IV, Part I
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21. Planning: Creative
1. Brainstorm narrative.
2. Gather data.
3. Map narrative arcs.
4. Tell the best story.
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22. Planning: Relevance
Not all info is created equal.
Limit data and explanations to the
fewest number absolutely necessary to
tell the best story.
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24. Planning: Credibility & Trust
Data must be credible.
Properly cite sources (linked if possible)
and use the most recent information.
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26. Planning: Accuracy
Graphics must tell the correct story.
Do the math, generate accurate
proportions and make the story clear.
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29. Planning: Usability & Value
Design for consumption.
Develop an easy-to-read layout that
works on all devices and is scroll-
friendly.
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