2. Table of Contents
Executive Summary
Business/Industry Overview
General Company
Description
Competitve Advantage
Service Line
Market Statement
Business Goals and
Objectives
Legal Issues
Market Analysis and the
Competition
Market Sales
Competition
SWOT Analysis
Strength
Weakness
Sales and Marketing Plan
Marketing/Promotional
Strategy
Products and Price
Ownership and Management
Plan
Ownership Structure
Management
External Resources and
Services
Operating Plan
Facilities
Staffing
Supplies
Financial Plan
Financial Plan
Opening Inventory
Operational Expenses
Elude Diner's Expenses
Advertising and
Promotional Expenses
Other Expenses
Appendices and Exhibits
3. V I S I O N
Our vision is to extend our branches
nationally in order to deliver world-
class service and allow every Filipino
to benefit from the trustworthy
relationship we provide.
4. m I s S I O N
To be financially successful through
great people consistently delivering
outstanding food, drinks and service
in an inviting atmosphere, making
every guest loyal.
6. ELUDE DINERS CAFE is a takeaway restaurant that specializes in
serving casual meals in the mornings, evenings and weekends. elude
Investors cafe is considered one of the best coffee shops in the country.
The future home of ELUDE DINERS, the Levitown area, is known as one
of the most popular and successful morning and night entertainment
centers in our area. What makes ELUDE DINERS CAFE special as a
business proposition? Opening new restaurants is known to be high risk.
7. What have we done to neutralize these risks and ensure success? First,
we identified an unfilled restaurant for our specials. Extensive research
revealed a 66% positive response rate among representatives of primary
and secondary geographic market samples. Those who live in Levitown
Square, or within driving distance, have learned to visit Levitown's Best
Restaurant or Elude Diners Café at their leisure. A closer look at the
demographics of the area reveals the best lifestyle to eat out regularly, up
to three times a week. Management also regularly visits the Levitown
area and identifies a very good commuter market with many attractive
9. General Company Description
Elude Diners is located at #16 Wales St.,Don Bosco, Paranaque City, Fourth District,
National Capital Region (NCR) . The establishment's goal is to meet the needs of all
students,residents, and employees by providing healthy food at reasonable pricing.
Our business will offer entertainment and relaxation for all the costumers who will come
to our business.
Jomelyn Gorrez and carlo Saludaga will lead the company, which will be organized as a
public benefit corporation under state law. The owners have past service management
expertise and are Diners manager educated and qualified.
The cafeteria will hire Mari Grace Tamayo as a full-time employee and Nicole Estrellado
as a part-time employee.
10. Competetive Advantage
Elude Diners is the only diners with a lounge area near at the Don Bosco National
High School and eldo and levitown residence.
Elude Diners is now the only diners dedicated to meeting the needs of all
customers, particularly students and employees.
Free wifi to all the costumers.
Elude Diners access to natural resources that are restricted from competitors.
Elude Diners will accept open a live band every Saturday and Sunday.
Charging station/area
Meeting area/ study area
Students have access to on-site periodicals and newspapers.
11. Service Line
Elude Diners offers a variety of fresh and healthy food items, including various made-
to-order salads and a heavy meals.
Elude Diners the purpose is to accommodate students and employees, as well as the
general public by providing local pedestrians with:
• Meeting area/study area
• A quite and peaceful place to study and meetings
• Charging area
• Open for performe in weekends
Elude Diners will encourage creativity by offering entertainment and live bands nights
for students and employees.
12. Mission statements
Elude Diners strives to provide a warm and relaxed environment in which our
customers may enjoy high-quality food, services, and entertainment at a fair
price.
Business Goals and Objectives
When our company becomes profitable and successful, the management
team will decide whether to sell or have one of the partners take sole control.
Legal issues
The Elude Diners confirms that its proponents have obtained the necessary
trademarks and patents.
13. S E C T I O N 3
Market Analysis and the Competition
14. Mission statements
Elude Diners strives to provide a warm and relaxed environment in which our
customers may enjoy high-quality food, services, and entertainment at a fair
price.
Business Goals and Objectives
When our company becomes profitable and successful, the management
team will decide whether to sell or have one of the partners take sole control.
Legal issues
The Elude Diners confirms that its proponents have obtained the necessary
trademarks and patents.
15. Market Sales
According to our pricing, we will catch at least 15% – 30% of
Bosconian's students and other Company workers near to our Diner on
a monthly basis in order for ELUDE Diner to be profitable. We will be
able to pay our operational expenditures if every student at Bosconian
visits our Diner and purchases a lunch item at least once a month.
Competitors
Local Store, Cafe and Small businesses such as:
Kassel Minimart
Zicasig Mart
Karinderia
16. SWOT Analysis
Strength
ELUDE Diner, will driven you to the great deliciousness of our product, which is not
too expensive and offers many options and things to buy.
Weaknesses
With little expertise and no track record, this is a new company.
Opportunity
We rely on our firm to deliver outstanding services, but attracting and retaining loyal
consumers may be more difficult. Ensure that adequate funds are available for
events. In addition, there are job openings in Betterliving for those who are
unemployed.
Threat
We rely on our business to provide high-quality services, but with competitors like
19. Products and Price
MAIN MENU
Honey Glazed Onion Rings ₱ 79.00
Sweet Vidalia onions, deep fried in beer batter, glazed with thyme honey
Roasted Lamb ₱265.00
Truffled white bean cassoulet, braised in rainbow chard
Hummus Plate ₱ 265.00
House-made hummus, carrot sticks, cucumber rounds, fresh radish and toasted pita
Fillet of Beef ₱225.00
Roasted potatoes, green beans and wild mushroom jus
Brined House-Cut Pork Chop ₱ 255.00
Huckleberry chutney and potato fennel gratin
Fillet of Sea Bass ₱299.00
With saffron risotto
20. Crispy Noodle Pancakes ₱ 120.00
Vermicellii, cilantro, lemon grass, peppers and shredded green onion
Turkey Roast Breast ₱ 499.00
With Kited chipolata, skirlie, gravy. cranberry and bread sauce
Cedar Plank Salmon ₱ 399.00
Lemon cured salmon, roasted fingerling potatoes, artichoke, and green cherry tomato
Ancho Chile Shrimp Tacos ₱ 369.00
With mango sala, jalapenolime creme fraiche, guacamole and shredded cabbage
Herb Grilled Filet Mignon ₱ 299.00
Poblano and potato hash with cheddar cheese, pickled grape tomato and asparagus
Lamb Chop ₱ 379.00
Served with roasted potatoes and bourbon infused mushroom souce
21. Roasted Oysters ₱ 249.00
Oven roasted with garlic butter, parsley, chives, chervil and tarragon
Pepper Crusted Beef Tenderloin ₱ 359.00
With braised fingerling potatoes and a red wine reduction
Smoled Yellow Tail Tuna ₱ 429.00
House smoked and served with marinated garlic and mushrooms
Alchofa Con Sausage ₱ 279.00
Whole artichoke shuffed with halian sweet sausage toasted pine nuts and herbs
22. BEVERAGES
COFFEE/TEA
Black Coffee ₱ 60.00
White Coffee ₱ 59.00
Apple Tea ₱ 89.00
FRUIT JUICE
Sapa Punch (Orange, lemon pineapple, banana, sugar) ₱ 125.00
Sunshine (Orange, lemon, soda, sugar) ₱ 135.00
26. Ownership Structure
Jomelyn Gorrez, Carlo Saludaga, James Campos, Mari Grace Tamayo,
Lawrence Montalvo, and Nicole Estrellado hold 1oo% of the company.
Jomelyn Gorrez: 3o% Class A shares
Carlo Saludaga: 2o% Class A shares
James Campos: 2o% Class A shares
Mari Grace Tamayo: 1o% Class A shares
Nicole Estrellado: 1o% Class A shares
Lawrence Montalvo: 1o%
27. Management
The business will be managed by Jomelyn, Carlo, James, Mari Grace, Lawrence, and
Nicole, with at least three of them present at all times during open hours. The owners
have valuable experience in Café service management and are qualified and accredited
Café managers
External Resources and Services
NIKKI MANPOWER SERVICES would be contracted for the establishment of the café.
JIANN’S PRINTING SERVICES would be contracted for logo, banner, and advertising.
DARRYL LANDSCAPE ART will be contracted for the interior and exterior design.
SOLEDAD CAFÉ will be contracted for internet installation and webbing.
Owners will set assigned to provide accounting services for the business
32. Location
The location of our business will be at #16
Whales St., Don Bosco, Paranaque City.
The said location is nearby 2 school which are
Don Bosco High School Paranaque and Mano
Amiga Academy.
Having a wide space and trees that surrounds
our Diner give a best bonus for choosing the
spot.
34. Financial Plan
As a partnership that consist of 6 members, each of us will contribute ₱50,000
of our savings for the initial ₱100,000 down payment of the business.
To cover all opening expenses of the business, we will seek financial in the
amount of ₱110,000 ,the bank loan will cover our initial ₱85,000 in opening
expenses and our first month’s operating expenses.
37. Exit Strategy
When our Café is profitable and successful, the management team will decide whether to sell or
have one of the partners take sole control. After a few years of operation, we have saved enough
money to purchase our own business facility so we don't need to rent and to have many branches
of our store.
Management Strategy
We aim to encourage our personnel to have a cheerful attitude in order to make all of our
customers feel welcome.
Our passion is to meet our customers' needs by providing a comfortable environment in which
they may network using our free internet, relax between classes, or take a lunch break in our
diner.
38. Business plan output
Submitted By:
Mari Grace Tamayo
Carlo Saludaga
Jomelyn Gorrez
Nicole Estrellado
James Campos
Submitted To:
Mr. Justin John S. Ceruma
