1. Maria Thompson Director, Intellectual Asset Management Process, Tools & Quality Motorola Law Department Motorola’s Directed Innovation Methods & Tools 5th Annual Process Excellence Week for the Service & Transactional World September 21st - 24th, 2009 The Wyndham Chicago

2. Motivation

12. Example – Competitive Analysis-Patents Companies # Patents in Strategic Categories within Technology Domain

14. Many Techniques to Think Creatively TRIZ Brainstorming 6 Thinking Hats A Whack on the Side of the Head Idea of Ideas

16. Directed Innovation (DI): Treat Your Inventing session like a PROJECT and MANAGE it! 1.0 PLAN 4.0 ACT 3.0 CHECK 2.0 DO

18. 1.0 PLAN

19. Directed Innovation: 1.0 PLANning phase 1.4 BUILD (3-5 yrs.) 1.2 Comp et itive Analysis 1.3 IP Landscape Review 1.1 Conduct Market Research 1.4 Build vs. Buy/JV ? BUY/JV CSO 1.6 Select “ Inventing” TEAM 1.7 Problem STORMING 1.5 Garner budget VP- sponsor? Key Tech Area? Who catches the ball?

23. “ Millions saw the apple fall, but Newton was the one who asked why .” Bernard Baruch

27. Questions Accelerate the M-Curve and Help Produce Breakthrough Ideas Faster VALUE Breakthroughs! TIME ????????????????? STIMULANTS ??????????????? PLAN Old Ideas New Solutions

28. What are Question Banks? Question Banks are organized topical collections of questions that inspire diverse, creative and innovative thinking to achieve goals, overcome challenges, or solve problems Creative problem solving is the goal of Directed Innovation Sessions Courtesy Gerald Haman, SolutionPeople PLAN

36. PLAN

37. PLAN

40. Favorite Action Words to Improve Questions Verbs that are best to use (reframe initial domain-specific verb choice as one of): 1. Obtain : evolve, extract, obtain, produce, synthesize 2. eliminate: absorb, break down, decompose, remove, treat 3. Move: agitate, orient, rotate, stir, transmit 4. Retain: apply, deposit, embed, hold, join, retain 5. Protect: preserve, protect 6. Separate: comminute, crush, extract, separate, spray 7. Change substance’s Properties: change, produce 8. Measure properties: change, define, detect, determine, measure, visualize 9. Generate: create, evolve, generate, initiate, produce 10. Absorb 11. Redistribute energy: concentrate, disperse, orient, reflect, transmit 12. Accumulate (energy) 13. Change field’s properties 14. Measure field’s characteristics: detect, measure, visualize TFM Problem Analysis Step 3

41. What are the most important questions you should ask and answer to improve innovation performance? Title of Presentation January 7, 2011

42. 1. Focus/Goal/Objective/Problem: 2. limitations 2. limitations 3. Opportunities w/o limitation 3. Opportunities w/o limitation QuestionGeneration-Recipe: How might we use Opportunity #3 to overcome Limitation #2 and achieve/remove #1? OR How might we achieve/remove #1 by using #3 without #2 ? Provocation Template

43. Conflict Zone Identification Apply TRIZ to identify tradeoffs in Technology Design Parameters & Use to create Ideation Questions

44. How can you collect questions? Plain paper PLAN

47. “ Don’t Ever Stop Asking Questions” - Albert Einstein

48. TRIZ T eoriya R esheniya I zobretatel’skikh Z adach The Theory of Inventive Problem Solving Dan Heck 847.570.0449 847.420.1744 c 847.400.0880 fax http://www.bluefuseinc.com PLAN

51. Problems can be constructed as Substances and Fields of Interactions S1 S2 Psychological inertia Key Insight #1: Strip descriptions of domain language

52. Action Words to Reframe Interactions or Functions Verbs that are best to use (in place of domain-specific verbs): 1. Obtain : evolve, extract, obtain, produce, synthesize 2. eliminate: absorb, break down, decompose, remove, treat 3. Move: agitate, orient, rotate, stir, transmit 4. Retain: apply, deposit, embed, hold, join, retain 5. Protect: preserve, protect 6. Separate: comminute, crush, extract, separate, spray 7. Change substance’s Properties: change, produce 8. Measure properties: change, define, detect, determine, measure, visualize 9. Generate: create, evolve, generate, initiate, produce 10. Absorb 11. Redistribute energy: concentrate, disperse, orient, reflect, transmit 12. Accumulate (energy) 13. Change field’s properties 14. Measure field’s characteristics: detect, measure, visualize TFM Problem Analysis Step 3

53. Our mind tends to automatically organize new information with our current knowledge.

54. “ Even though one was correct at each stage, the situation may still have to be restructured to proceed.” Edward de Bono [ http://www.edwdebono.com/] contradictions Key Insight #2: Be willing to rearrange what you know (overcome psychological inertia!)

56. How do engineering techniques handle contradictions? "You can't have it both ways..." Trade Offs Optimize!

57. What did Altshuller observe? Inventors Don’t Optimize First…

58. Inventors start with a different question! How can I build a SMALL cellphone that’s lightweight, AND with BIG buttons my elderly parents can see and select without misdialing?

59. Clever inventions achieve the desired function without harming or deteriorating other parameters of the product, software, or service. Burn bright without burning up! View exactly what the film will see without obstructing the light Heavier than air AND weigh nothing. Guttenberg printing press, oil-based ink - print a page as clear as a custom woodblock print single lens reflex camera ELIMINATE COMPROMISE!

60. 400,000 Inventions Studied by Altshuller – The Most Clever Solved Contradictions Key Insight #3: If you find yourself trading off features, reframe your desire into, “I want BOTH [feature 1] AND [feature 2].” Then stay in this creative space!

62. “ Do inventors use any common approaches to solve contradictions?” Altshuller was a very curious fellow…

63. Across 400,000 patents, Altshuller identified 40 approaches repeatedly used by inventors called the 40 Inventive Principles . 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 8. Anti-Weight 7. ‘Nested Doll’ 6. Universality 5. Merging 4. Asymmetry 3. Local Quality 2. Taking Out 1. Segmentation 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 9. Preliminary 39. Preliminary 40. Composite Materials

65. TRIZ-Q Bank 40 Inventive Principles 99 Questions got questions?

66. Summarize Recognize the Contradiction

67. Summarize 40 Inventive Principles Recognize the Contradiction

68. Summarize 40 Inventive Principles Select a few Likely Approaches Recognize the Contradiction

70. Do different engineering disciplines use the same Inventive Principles to solve analogous contradictions? Lines of Evolution Simplified TRiZ: New Problem-Solving Applications for Engineers & Manufacturing Professionals by Kalevi Rantanen, Ellen Domb www.triz-journal.com

71. S-curve of Evolution 2 3 I , main parameter T , Eng Sys Life Span 1 Function Value = -------------- Cost ???

72. Key Insight #4: Technology matures along repeated curves. Look for solutions already implemented in any area you think might have trade-offs similar to yours.

74. Key Insight #5: Clearly define the IDEAL outcome … if anything were possible, what are all the parameters & characteristics that describe the ideal solution?

76. DO: Team Ideation

77. “ Don’t worry about other people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats .” – Howard Aiken, IBM Engineer

78. Concepts creation (ideation) Document concepts in eIntelligence By 0#/30/09 0#/04/09 1 p.m.- 5 p.m. Process Timeline Concepts Combination & evaluation By 0#/04/09 DO

80. Inventing Rules DO

83. Idea Sheet Idea Recorder

84. Idea Exchange Gerald Haman: http:// www.solutionpeople.com/people.htm Challenge : _____________________________________ 1. One idea per light bulb 2. Generate high volume and wide variety 3. Build upon ideas passed to you 4. No evaluation yet! Inventor Initials Directions :

88. CHECK: Evaluate

94. To know and not to do is not to know. Title of Presentation January 7, 2011

97. Back-UP Slides

98. Exercise Time!

104. Problem Storming Exercise: 39 Parameters Matrix

105. Problem Storming Exercise 40 Inventive Principles 1. Segmentation divide an object into independent parts, make an object easy to disassemble, increase the degree of fragmentation (or segmentation) of an object. Examples: escalator, clarinet (modern musical instruments) 2. Taking out separate an ‘interfering’ part (or property) from an object, or single out the only necessary part (or property) of an object. Examples: any filter/filtration system, coffee or air filter, aquarium or pool filter 3. Local quality change an object’s structure from uniform to non-uniform, change an external environment (or external influence) from uniform to non-uniform, make each part of an object function in conditions most suitable for its operation, make each part of an object fulfill a different and useful function. Examples: heat exchanger, swiss army knife, multi-function can-opener (both ends of handle serve as handle and an additional function)

107. Problem Storming Exercise 40 Inventive Principles 6. Universality make a part or object perform multiple functions, eliminate the need for other parts. Examples: pen as a back scratcher or a pointer, razor blade as a knife or scraper, knife as a screwdriver in addition to cutting tool, chair as a stepstool, bed as a trampoline, condom as head ware, swim cap, or water carrier; sheets as table cloths or drapes, glasses as hearing aid or drug tester, cellophane as telephone or hammer, teeth as bottle opener, two way radio as a baton for crowd control, women’s slip (worn as a dress), pager also functions as a clock and messaging device 7. ‘Nested doll’ place one object inside another, place each object, in turn, inside the other, make one part pass through a cavity in the other Examples: lunch box with inserts, power antenna on automobile, extendable pointer, backscratcher 8. Anti-weight to compensate for the weight of an object, merge it with other objects that provide lift, to compensate for the weight of an object, make it interact with the environment (e.g., use aerodynamic, hydrodynamic, buoyancy and other forces). Examples: children’s floaties for arms, hydro-foil boat, MagLev (magnetically levitated) train