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Digital technology

  1. How audiences use technology and its impact on their lives Before looking at facts, let’s take a moment to see some examples of how people’s lives were twenty years ago (and still are in some places) Technology has truly revolutionized nearly every aspect of modern life From meeting your potential soulmate to watching your favorite shows, it’s all done on the Internet now .
  2. To find a date, charm and charisma were essential Life Before the Internet Finding products or services was very different Sharing pictures was a real process A lot of planning was required to watch a TV show It was challenging not to get lost on a road trip
  3. 5.80% 15.70% 28.80% 46.40% 56.10% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 2000 2005 2010 2015 2019 • 20 years ago only 5% of the world population had access to the internet • The internet continues to grow because of its benefits including communication, commerce, education, health, etc. Percent of the World Population Using Internet The Rise of Internet Percent of world population with Internet access Source: Internet world stats (March 2019)
  4. Percent of the Population per Region Using the Internet 67.5% 89.4% 37.3 % 51.8% 68.4% 67.2% GLOBAL PENETRATION RATE: 56% Source: Internet world stats (March 2019) 86.8% World Population 7.716.223.209
  5. 11% 50% 16% 10% 4% 8%1% Africa Asia Europe Latin America/Caribbean Middle East North America Oceania/Australia Source: Internet world stats. (March 2019) Global Distribution of Internet UsersGlobal internet users 4.383.810.342
  6. There were 4.031 billion global mobile Internet users as of April 2019. Mobile traffic accounted for 52.2% of Internet traffic in 2018, (47.8% by desktop). Engagement is higher on desktops whose users account for 55.9% of the time spent on websites (40.1% by mobile users) 90% of the time spent on mobile devices is spent in apps. Mobile apps are increasingly popular in everyday activities. Engagement is up to four times better on mobile apps than on mobile web. How are People Accessing the Internet? Source:
  7. How is people using on the go the internet?Great Britain Source: Office for National Statistics (2017) Internet “ON THE GO” in Great Britain • In 2017, 78% of adults had used the internet “on the go” (that is, away from home or work) • The use of mobile or smartphones to access the internet has continued to increase (from 70% in 2016 to 73% in 2017) and the use of portable computers has also increased (from 36% in 2016 to 43% in 2017).
  8. Internet Speeds • Asia is the region with the fastest average fixed broadband internet speed. • Singapore is the leading country with an average speed of 197.5 Mbps. • The country with the fastest average mobile internet speed is Norway, at 65.41 Mbps. Source: Statista (April 2019)
  9. What are people doing on the internet?
  10. Number of active users in millions Source: Statista (April 2019) Social network • Active social media users 3.499 billion • Active mobile social media users 3.429 billion Facebook YouTube WhatsApp YouTube WeChat Facebook Messenger Instagram Most popular social networks worldwide (April 2019) QQ QZone Douyin/Tik Tok
  11. Social Network Facts The average time spent on the mobile Facebook app was around 58 minutes a day, in 2018 95% of all Facebook visitors access it through mobile devices. The network is a big part of the increase of the daily average time spent on a phone. The top two reasons viewers watchYouTube are “to be entertained” and “to relax” 500 hours worth of videos are uploaded to YouTube every minute. YouTube users spent an average of 60 minutes a day watching videos on their mobile device in 2018 Users spend 195 minutes on average on WhatsApp weekly. More than 65 billion text messages are sent through WhatsApp daily. More than 2 billion minutes of voice and video calls are made on WhatsApp daily Source:
  12. Retail E-Commerce Sales Worldwide (2017)Online Shopping • Online shopping is a very popular activity but the usage varies by region – in the UK, online sales have shown a steady increase since 2008. • Desktops are still the most popular devices for placing online shopping orders but through mobile apps, smartphones are catching up. • Clothing, shoes and consumer electronics are the most popular online shopping categories. • Amazon is the largest online company by revenue in the world. Source: Statista (2017) SalesinbillionU.S.dollars
  13. • More money is spent within stores than online. • In 2017, online sales increased by 15.9% from the previous year. This is in comparison with 2.4% within physical stores. Source: Office for National Statistics • Online spending is growing at a faster rate than in-store sales. In-Store vs. Online Sales in Great Britain
  14. When viewing videos, 75% of people prefer to watch horizontally vs. 25% vertically Source: (2019) 96% of people say they’ve watched an explainer video to learn more about a product or service. 87% of businesses now use video as a marketing tool. (Up from 63% in 2017, and 81% in 2018.) 85% of Facebook video is watched without the sound turned on. Video Marketing Facts
  15. Maps-GPS Weather Travel information Banking Search and reference for products, services, restaurants, etc. News Checking emails Translations Job searching Online studying Streaming TV, watching series, movies, sports, music, videos, games Other Uses of Internet
  16. The Future of Digital Technology
  17. Social Network Trends Source: The activities and purposes of social network are becoming more sophisticated and diverse Percent of people who would be comfortable using social media now or in the future for the following activities
  18. The Future of Retail and E-commerce The future will also depend on the type of product or service. It’s more likely that a person will prefer to have an in-store visit to buy a car, while generic products like toothpaste are more likely to be purchased online. In the near future, the majority of retail sales will still happen within physical stores. But to maintain competitive advantage in retail, the strategy must include a combination of online and offline. Source: Office for National Statistics When the applications of virtual reality includes real-world replication, many experiences can be translated into the digital world. For example, to visualize how clothes would look on you.
  19. The Future of Video Marketing 0% 10% 20% 30% 40% 50% 60% 70% 80% Watching a short video Text-based articles Infographics Presentations and pitches EBooks and manuals How people prefer to learn about a new product or service? • Video is mostly watched on mobile and will continue to increase. Companies must optimize their sites and platforms for video viewing. • 68% of people say they’d prefer to watch a short video to learn about a new product • 87% of people would like to see more video from brands in 2019 Source:
  20. The Future is 5G 2m 2m 2m North America 2m Asia & Oceania Estimated Number of 5G Mobile Connections (Millions) Source: – Ericsson (2018) • 5G is expected to be able to reach speeds between 1 Gb/s and 10Gb/s • 5G will be launched in the UK in 2019 by the main mobile network operators • 5G is fundamental for technological advance. Autonomous cars, doctors controlling medical robots remotely and the ability to monitor and control factories from across the planet will all depend on it.
  21. Positive Impact of Technology on Consumers Lives • Education: It has never been easier to learn and enhance your knowledge about any field. • Commerce: There’s new opportunities for people to promote their businesses or interests affordably. In the past, only big companies influenced trends. • Shopping: It’s now easier for people to shop from their homes 24 hours a day, with the ability to reach rural and remote locations. • Information: It allows people to conduct online research and read reviews about products or services to make better decisions. • Communication: Technology is now instantly connecting everybody everywhere.
  22. Negative impact of Technology on Consumers Lives • Costs: In business, high costs are sometimes needed on technological equipment to be able to be competitive. • Competition: For marketers and businesses, the ability to stand out is a distinctive challenge. A lot of creativity, design and tech-knowledge are now pre-requisites as they are competing against the whole world. • Mis-Information: There are an increasing number of fake reviews, and fake news online making it harder to tell what’s real. • Privacy Concerns: Websites collect a lot of information about people which has frequently been sold or used by 3rd parties. • Security: Fraud, scams and hacking are a real threat for consumers and business around the world.
  23. Conclusion • As more people gain access to the internet, there will be many more opportunities to share, to learn, to shop, to work and to grow. • The impact of technology in society is only going to get greater. The current generation has grown up with it and technology is embedded in their lives. • In order to succeed, companies must focus on customer experiences and personalization. Marketers need to know how to cleverly blend entertainment, content consumption and advertising. • Technology has truly revolutionized practically every aspect of modern life. With 5G upon us, the internet will become much faster. The Internet of Things (IoT) is at our doorstep. It is expected to be such a revolutionary technology and is likely to be used to create services and applications we haven’t even imagined yet.
  24. • • • • • • • • • • Reference List Maria J. Lopez

Notes de l'éditeur

  1. Need to update Europe