1. María Soledad Jacobson
Case Study
Social Media for Journalists Course – First Semester 2013
University of Miami

2. About the Company
Ben Silbermann, Paul Sciarra and Evan Sharp
Social network of photo sharing
Architect. He
was product
designer at
Facebook
Headquarter located in San Francisco, CA.
Founded in 2010
He worked
at Google
Ben
Silbermann
Evan
Sharp

3. About the Company
More than 80 employees
Available in five languages
Platforms: Web, iOS and Android
English
Spanish
Dutch
Portuguese
French

4. Three Rules
Be Yourself Pinning things that express what you really are and
what you like
Be Respectful Be kind and remember there are people at the end of your
comments
Encourage Artist to create great work by linking back to their pages
“Everyone is proud of some aspect of their life. We
wanted to build a site that celebrate that.
It was the very first thing we wanted to do”
Ben Silbermann, Pinterest CEO

5. How to use it
Where you organize your pins in boards by topic.
Some ideas as example
It can be Public or Secret
Inspiring quotes
An image or a video that you add to Pinterest (in your board)
Visual content can be upload from others webs or your own compute

6. How to use it
Profile: KEY COMPONENT
Correct size of images
400 x 600 pixels
Tagline
Show balance
between
professional and
friendly
Finding Pins and boards
Report

7. Connecting people
Follow / UnfollowLikes
Comment
Repin “What you learn about a person through their collection
is the true to who they are”
Karen Lacey, Pinterest Power author

8. Connecting people
Contacts are
not in Pinterest
yet
Just click FOLLOW
and you will start
sharing boards
Memes The How to Pin
Step by step
Infographics

9. for business
Today ELLE sees that certain content receives more than 70% traffic from Pinterest
Seven times as the
other board
New York Fashion Week
“ELLE uses Pinterest to inspire women to explore and
celebrate their own style in all aspects of their lives”.
Brian Madden, Executive Director of
Audience Development and Social Media

10. for business
“Our approach is to make relevant and easy pet health information
available in a visually compelling format. This helps us engage with
the pet-loving community on Pinterest”
Natasha Ashton, Petplan CEO
Petplan increase 87% in new site traffic and a 12.5% in insurance quote requests.

11. Audience and evolution
80
%
20
%
Pintere
Both
researches
are from 2012

12. See what people are pinning from your website
Understand where those pins are going
Recent News: Analytics
Main Objectives
Be aware of what is the most popular content
of your website

13. Recent News: new design
Simple
Cleaner
Bigger
photos
Users comments about
the new look
Yesterday announcement

14. Do you have any questions?

15. References
 Miles, Jason and Lacey, Karen “Pinterest Power”. United States. Mc Graw
Hill, 2013
 http://pinterest.com/bonnietsang/
 http://pinterest.com/petplan/
 http://pinterest.com/elle/
 http://www.elle.com/
 http://pinterest.com/petplan/
 http://vimeo.com/61580880
 http://www.repinly.com/pinner.aspxpid=8330&p=1&by=follr&cat=&rnk=8
 http://blog.pinterest.com/post/45669182372/our-new-look-more-ways-
to-discover-what-you-love
 http://www.clasesdeperiodismo.com/2013/03/16/preguntas-claves-que-
puedes-responder-con-analytics-de-pinterest/