From crazy marketing stunts to insane pricing strategies. Marketing is all about standing out in an overcrowded market place. Here's one such case study that brought together two rivals and broke the internet.

1. The intense hype
before the launch
of PRIME

2. Prime was created by
KSI and Logan Paul
Two YouTubers with a cool
40 million+ subscribers
between them

3. They have been rivals for years
Their ‘internet fight’ has been a
whole thing
And it also spilled into the real
world, literally

4. In 2018,
they fought a highly watched
boxing match

5. In 2019,
they fought an even more
watched boxing re-match

6. So in 2021,
when they announced ‘their
third and final chapter’ it got
everyone buzzing

7. Everyone was like this is it,
there’s going to be another
boxing match
Except that wasn’t the plan
all along

8. Instead, KSI and Logan used
the hype to announce the
launch of their final chapter :
PRIME

9. …and the rest is history
They leveraged the attention they
knew a fight between them would
create to launch a business and
make some sweet sweet money