Designthinking Inspiring Communities
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This presentation was made for the Future Libraries 2013 Conference. Presentation date: December 7th 2013 The slides for my workshop about Aarhus Public Libraries and a sample of our Design Thinking tools. A 1 1/2 hour workshop is not enough, In case you want to do somethings similar.
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Designthinking Inspiring Communities
- 2. TODAYS MENU (What we’ll talk about)
- 3. Topic No. 1 Topic No. 2 INTRODUCING TODAYS MENU DESIGN THINKING AARHUS PUBLIC (What we’ll talk about) LIBRARIES WHO ARE Topic No. 3 A DESIGN PROCESS IN 60 MINUTES
- 4. Fact No. 1 WE ARE A PUBLIC LIBRARY (+18 BRANCHES) SITUATED IN THE MIDDLE OF DENMARK
- 5. Fact No. 2 WORKING TOWARDS MAKING THE BEST POSSIBLE LIBRARY FOR THE CITIZENS OF AARHUS
- 8. NIVEAU 2
- 10. Fact No. 3 7 va ore c ues l THE CITIZEN AS KEY FACTOR LIFELONG LEARNING & COMMUNITY DIVERSITY, COOPERATION & NETWORK CULTURE & EXPERIENCE BRIDGING CITIZENS, TECHNOLOGY & KNOWLEDGE FLEXIBLE & PROFESSIONAL ORGANISATION A SUSTAINABLE ICON FOR AARHUS
- 11. Fact No. 4 WE WORK WITH IDEO AND CHICAGO PUBLIC LIBRARIES ON CREATING A TOOLKIT FOR INNOVATION IN PUBLIC LIBRARIES
- 12. Fact No. 5 WE’RE WORKING WITH DESIGNTHINKING GUIDED BY IDEO ON A SERIES OF EXPERIMENTS FOR: PLAY, CHILDREN & FAMILIES, IT IN LIBRARIES, TEENS & CO-WORKING
- 13. Fact No. 6 WE’RE GROUNDING OUR RESEARCH IN OUR USERS AND WHAT THEY FIND DESIRABLE WE BUILD EMPATHY THROUGH INTERVIEWS & OBSERVATION
- 14. Fact No. 7 WE ARE MAKING A LIBRARY FOR PEOPLE - SO WE START WITH PEOPLE
- 15. THE DESIGNPROCESS THE DESIGN PROCESS 1. DISCOVERY 2. INTERPRETATION 3. IDEATION 4. EXPERIMENTATION 5. EVOLUTION I have a challenge. How do I approach it? I learned something. How do I interpret it? I see an opportunity. What do I create? I have an idea. How do I build it? I tried something new. How do I evolve it? Understand the challenge, Prepare research, Gather inspiration Tell stories, Search for meaning, Frame opportunities Generate ideas, Refine ideas Make prototypes, Get feedback Track learnings, Move forward J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
- 16. THE DESIGN PROCESS IN 60 MINUTES (!) SOURCE OF METHOD AND INSPIRATION: IDEO
- 17. THE DESIGNPROCESS THE DESIGN PROCESS 1. DISCOVERY 2. INTERPRETATION 3. IDEATION 4. EXPERIMENTATION 5. EVOLUTION I have a challenge. How do I approach it? I learned something. How do I interpret it? I see an opportunity. What do I create? I have an idea. How do I build it? I tried something new. How do I evolve it? 5 MINUTES 20 MINUTES 15 MINUTES 20 MINUTES 5 MINUTES J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
- 18. THE DESIGNPROCESS THE DESIGN PROCESS 1. DISCOVERY 2. INTERPRETATION FRAMING THE PROBLEM: MORE POSSIBILITIES 3. IDEATION 4. EXPERIMENTATION 5. EVOLUTION DEVELOPING, REFINING: LESS OPTIONS J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
- 20. How might libraries set the stage for volunteer initiatives? How can libraries foster great civic engagement amongst visitors and constituents? How might libraries promote further accessibility and transperancy of information especially for those without internet at home? PROBLEMS YOU MIGHT BE THINKING ABOUT How might the library reach those who can benefit the most from free and equal access to knowledge? How might the libraries further digital literacy and better the young people’s use of technology with limited resources? How might libraries capatalize on being “safe spaces” within urban centers?
- 22. HOW MIGHT WE SUPPORT AND TODAY’S DESIGN CHALLENGE: INSPIRE YOUTHS TO HELP BUILD COMMUNITIES?
- 23. Take one minute GRAB A POST-IT AND WRITE THE FIRST IDEA THAT COMES TO MIND
- 24. Other thought starters: CREATIVITY, PLAY, (DIGITAL) LITERACY, MAKER SPACES, CROWD SOURCING, UPCYCLING, SUSTAINABILITY, SHARING CULTURE, COLLABORATIVE LEARNING
- 25. IN DESIGN RESEARCH, TRY TO DO THIS: Topic No. 1 Topic No. 2 Topic No. 3 DON’T ASK/ OBSERVE DESIGN FOR BEHAVIOR DEEP EMPATHY SOURCE: IDEO
- 26. Don’t Ask SURVEYS AND FOCUS GROUPS ARE GREAT TOOLS FOR VALIDATION, BUT IT TAKES FIELD WORK TO GAIN TRUE INSIGHT
- 27. Don’t Ask SEGMENTATION AND DEMOGRAPHICS MAY IDENTIFY MARKETS, BUT BEHAVIORS TELL US WHAT TO DO.
- 28. Deep Empathy DESIGNING MEANINGFUL SOLUTIONS STARTS WITH DEEP EMPATHY FOR THEIR NEEDS, HOPES, AND ASPIRATIONS FOR THE FUTURE. SOURCE: IDEO
- 29. SOURCE: IDEO
- 30. DISCOVERY STEP 1: STEP 2: STEP 3: OPEN UP YOUR INSPIRATION PACKETS EACH TAKE ONE STORY CARD AND READ THROUGH IT REFLECT J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 YOUR OWN PERSONAL STORIES COUNT, TOO! SOURCE: IDEO
- 32. LET’S LOOK BACK AT OUR DESIGN CHALLENGE
- 33. HOW MIGHT WE SUPPORT AND LET’S LOOK BACK AT OUR INSPIRE YOUTHS DESIGN CHALLENGE TO HELP BUILD COMMUNITIES?
- 34. TO INTERPRET OUR STORIES, WE’LL FOCUS ON 1. INSIGHTS, 2. THEMES, AND 3. ‘HOW MIGHT WE’ QUESTIONS J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
- 35. Insights CAPTURE ON POST-ITS: WHAT WAS SURPRISING OR MEMORABLE IN THE STORY? WHAT DID THIS PERSON CARE ABOUT THE MOST? WHAT MOTIVATES OR ENGAGES HIM/HER? WHAT FRUSTRATED HIM/HER? J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
- 36. Themes CLUSTER POST-ITS: GROUP RELATED INFORMATION FIND HEADLINES J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
- 37. ‘HMW’ Questions FRAME OPPORTUNITIES: TURN INSIGHTS / THEMES INTO ACTIONABLE QUESTIONS HOW MIGHT WE... J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
- 38. Phase 2: INTERPRETATION INTERPRETATION STEP 1: Insights CAPTURE ON POST-ITS: WHAT WAS SURPRISING OR MEMORABLE IN THE STORY? WHAT DID THIS PERSON CARE ABOUT THE MOST? WHAT MOTIVATES OR ENGAGES HIM/HER? WHAT FRUSTRATED HIM/HER? J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
- 39. Phase 2: INTERPRETATION INTERPRETATION STEP 2: Themes CLUSTER POST-ITS: GROUP RELATED INFORMATION FIND HEADLINES J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
- 40. Phase 2: INTERPRETATION INTERPRETATION STEP 3: HMW Questions FRAME OPPORTUNITIES: TURN INSIGHTS / THEMES INTO ACTIONABLE QUESTIONS HOW MIGHT WE... J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
- 42. Phase 3: IDEATION IDEATION STEP 1: STEP 2: STEP 3: CHOOSE 1-2 HMW QUESTIONS TO BRAINSTORM BRAINSTORM VISUALLY USING POST-ITS VOTE ON THE IDEA YOU’D LIKE TO PROTOTYPE USE DOTS TO VOTE–EACH PERSON GETS 3 DOTS J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
- 43. Phase 4: 4: Phase EXPERIMENTATION EXPERIMENTATION J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101
- 44. RAPID PROTOTYPING BRINGS IMMEDIATE TANGIBILITY TO IDEAS, MAKING THEM INSTANTLY SHAREABLE J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
- 45. Prototyping METHODS TO USE: ROLE-PLAYING BODY-STORMING PHYSICAL MOCK-UP CUT-AND-PASTE TALK LESS, MAKE MORE! J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
- 46. Concept summary CAPTURE YOUR IDEA: TAKE 5 MINUTES TO RECORD THE SUMMARY OF YOUR IDEA AS A GROUP– WRITE DIRECTLY ON THE POSTERS ON THE WALL J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
- 47. Phase 4: EXPERIMENTATION EXPERIMENTATION STEP 1: Prototyping METHODS TO USE: ROLE-PLAYING BODY-STORMING PHYSICAL MOCK-UP CUT-AND-PASTE TALK LESS, MAKE MORE! J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
- 48. Phase 4: EXPERIMENTATION EXPERIMENTATION STEP 2: Concept Summary CAPTURE YOUR IDEA: TAKE 5 MINUTES TO RECORD THE SUMMARY OF YOUR IDEA AS A GROUP– WRITE DIRECTLY ON THE POSTERS ON THE WALL J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
- 50. Phase 5: EVOLUTION EVOLUTION STEP 1: STEP 2: PAIR UP WITH ADJACENT GROUP STEP 3: TEAM PRESENTS GIVE FEEDBACK ON FOR 2 MIN CONCEPT REPEAT #2 AND #3 FOR OTHER TEAM J U N E 17, 2 013 / N E X T L I B R A RY C O N F E RE N C E : D E S I G N T H I N K I N G 101 SOURCE: IDEO
- 51. QUESTIONS?