This document discusses the prevalence and growth of social media and microblogging platforms. It notes that establishing an effective social media presence for personal or business use takes time, strategy, and regular management. The document also outlines some of the main business functions of social media, including using social platforms for information sharing, social customer relationship management, marketing campaigns, market research, organizational communication, and investor relations. It stresses the importance of listening on social media as a starting point and ongoing activity.

1. Micro Communication & Social Media

2. The Landscape

3. Prevalence of (New) Social Media

5. Microblogging Blogging in short form. Twitter Tumblr FriendFeed Ping.fm Brightkite Plurk Identi.ca Google+ Facebook Status

6. Twitter Users Source: The Growth of Social Media: An Infographic

7. To Tweet or Not To Tweet?

8. Social Media & You Why might you want to use Social Media? Job searching Source: The Growth of Social Media: An Infographic

9. Social Media & You Personal Use Sharing expertise, establishing a presence in your field, and curating a body of work. Establishing an effective social media presence takes time, requires a strategy, and needs regular management. Whether or not you choose to establish your own presence, your involvement may be unavoidable from a business perspective.

10. Source: The Growth of Social Media: An Infographic

11. Why are companies using social media?

12. Business Functions of Social Media Information Macy’s https://twitter.com/#!/Macys Social CRM Volvo Facebook Example Power of WOMM Investor Relations $TICKER tag introduced in 2009 Investors and Traders share tips, ideas and news Companies share updates (e.g. Shareholder Meetings)

13. Business Functions of Social Media Campaigns Jell-O Example http://www.jellopuddingface.com/ I Spy Levis Market Research Listening Organizational Communication Faster than email Promotes collaboration

14. Listening Starting point and ongoing activity Themes Frequency Timing Amplification

15. Strategy Audience Who are you trying to engage? Platform What channel is your audience tuned in to? Content What are your social media goals? Management Who is your social media manager

16. Execution Now you write something because you listened and you know Channels: Where are you going to start? Tone: Casual or formal? Content types Remember the importance of Conciseness: Less than 140 characters Authenticity: Show some personality Relevance: Stay true to yourself/ your brand Balance: Don’t be a pusher! Always listen!!!