It only takes few seconds, a blink, to make a GOOD FIRST IMPRESSION. Window diplay is this chance for your store. Your window have to ATTRACT PASSERS-BY Here my 5 TIPS to set-up a window display that ATTRACT NEW CUSTOMERS.

1. 5 TIPS TO GET NEW CLIENTS
MAKE YOUR WINDOW SELL
www.maricagigante.com
Make Your Window Sell™

2. It only takes few seconds, a blink, to make a
GOOD FIRST IMPRESSION.
Window diplay is this chance for your store.
Your window have to ATTRACT PASSERS-BY,
interrupt all their activities and catch attention.
Often creating a desire, or even better, a need.
Here 5 TIPS to set up a window display
that ATTRACT NEW CUSTOMERS.
www.maricagigante.com
Make Your Window Sell™

3. 1. MAKE A GOOD FIRST IMPRESSION
Our instinct is to heavily rely on first impressions.
Usually in a buying-decision process we do get influenced by the
book cover, this means that first impression is somenthing we
seriously considerd.
Window displays are the FIRST, yet, the BEST CHANCE to make
a good one.
The decision of a passer-by to get in your store depends primary
on your window set up.
www.maricagigante.com
Make Your Window Sell™

4. 2. TALK TO YOUR TO TARGET
Find your identity as a store, in term of products and mood is one
of the first spep you have to make.
This will help you to IDENTIFY THE RIGHT TARGET to refer to,
will get customers and sales.
Once you have settled your target, be sure to talk their language.
This means you have to let targeted passers-by recognize the
style they love and they want through your window display,
through your products.
www.maricagigante.com
Make Your Window Sell™

5. 3. SHOW VALUE
Showing prices is very important, value is even more important, is
related to target and the way you talk to it.
Window displays must COMUNICATE THE RIGHT VALUE
OF YOUR PRODUCTS, taking care of both price tags and set-up.
Addressing windows and products to the right audience will help
you build a QUALITY CUSTOMERS BASE that will spread
positive information about you.
www.maricagigante.com
Make Your Window Sell™

6. 4. SELL THE IDEA
Show what’s new is a great point, but don’t relate to this only.
Once you put a product in a window display SELL THE IDEA, not
only the product.
Add accessories, complete with complementary products around
it, use set-up that make understand where and when your product
can be used.
By doing this, customers will immediately understand what your
window/store is about and the message you send is going clear.
www.maricagigante.com
Make Your Window Sell™

7. 5. USE THEIR FEELING
People buy not only for need, but also to send a message or
because they want to feel in a certain way.
Pay attention to customers feeling when they’re buying from you,
undertand the reason of purchase, listen to them.
USE THEIR FEELING when set up a window display, immagine a
potential client and a story, this will help to reach the right
customers.
Be creative and make them want to be like the mannequins in your
window.
www.maricagigante.com
Make Your Window Sell™

8. Follow me on
www.maricagigante.com
Make Your Window Sell™