The Crane Lane Chop Shop is a pop-up barbershop in Dublin targeting hipsters, college students, artists, and those aged 17-30. It aims to provide trendy hairstyles and products while some key strategies include increasing advertising in October for Movember, developing an active social media presence using platforms like Instagram and Facebook, and creating a mobile app for booking appointments and offers. The shop also plans to optimize its website and use various online channels for sharing hair tips and trends.