True Value came to Big Red Rooster for a concept store that might upgrade or replace their existing stores. This store was envisioned as a place for home owners to go for decorating and maintenance needs.

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BIG RED ROOSTERStore of the Future Concept Design

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BIG RED ROOSTERStore of the Future Concept Design
Store of the Future–Project Objectives
The objectives of this program are to:
• Offer members a high performing, cost effective, retail alternative.
• Attract new members to True Value and appeal to past members who
have left the current program.
• Develop a concept that is “box proof.”
• Fill a void in the marketplace for a neighborhood hardware store that offers
service, core hardware assortments for light DIY projects, and specialty products
and services that inspire customers to return time and time again.

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BIG RED ROOSTERStore of the Future Concept Design
Merchandising Strategy
We have identified the following departments as core offers within the Store of the Future.

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BIG RED ROOSTERStore of the Future Concept Design
Planning

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BIG RED ROOSTERStore of the Future Concept Design
Planning

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BIG RED ROOSTERStore of the Future Concept Design
Planning

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BIG RED ROOSTERStore of the Future Concept Design
Fixtures
Basic wall and floor fixtures
• Raw coated steel frames
• Natural MDF panels
• Wire grid panels
• Top stock rack systems
• Wide span storage

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BIG RED ROOSTERStore of the Future Concept Design
Fixtures

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BIG RED ROOSTERStore of the Future Concept Design
Fixtures

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BIG RED ROOSTERStore of the Future Concept Design
The tone of voice starts to dimensionalize the new retail concept. It is the starting point for the
concept exploration and will continue to evolve as we go through the creative process.
Design – Tone of Voice

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BIG RED ROOSTERStore of the Future Concept Design
Design - Exterior

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Design - Color and Materials

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Design - Retail Identity

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Design - Cash Wrap and Promotional Area

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Design - Promotional Graphics

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Design - Institutional Graphics

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Design - Staff Apparel and Shopping Bags

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Design - Paint

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Design - Interior Details

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Design - Interior Details

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Design - Hardware and Service Focal

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Design - Department and End Cap Graphics

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Design - End Cap and Feature Graphics

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Design - Service Focal Graphics

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Design - Service Focal Graphics

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BIG RED ROOSTERStore of the Future Concept Design
Design - The Workshop

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Design - Department and End Cap Signs

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Design - End Cap and Feature Graphics

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BIG RED ROOSTERStore of the Future Concept Design
Design - Garage & Storage

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Design - Home & Garden

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BIG RED ROOSTERStore of the Future Concept Design
Design - Department and End Cap Signs

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Design - End Cap and Feature Graphics

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Design - “How To” Graphics

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BIG RED ROOSTERStore of the Future Concept Design
• Concept approval
• Design development
• Scorecard development and on-going market screening
• Project development schedule (True Value Team)
- Project staffing
- Product sourcing
- Prototyping
- Test market implementation
- Consumer testing
- Launch
• Program development for existing co-op
Next Steps

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BIG RED ROOSTERStore of the Future Concept Design
• Program development for the existing co-op
Step #1:
Step #2:
Step #3:
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Next Steps

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BIG RED ROOSTERStore of the Future Concept Design
Thank You