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@Marie_Haynes
Google Penguin and Manual Penalty
Recovery – A Case Study
Presented by: @Marie_Haynes
#pubcon
@Marie_Haynes
Penguin
Recovery
IS
Possible!
#pubcon
@Marie_Haynes
Penguin
Recovery
I
Possible!
#pubcon
@Marie_Haynes
Penguin
Recovery
I
Possible!
#pubcon
@Marie_Haynes
Penguin
Recovery
I
Possible!April 24, 2012
Penguin Launches
#pubcon
@Marie_Haynes
#pubcon
@Marie_Haynes
#pubcon
@Marie_Haynes
#pubcon
@Marie_Haynes
Algorithmic Ceiling
#pubcon
@Marie_Haynes
#pubcon
@Marie_Haynes
Manual action
#pubcon
@Marie_Haynes
#pubcon
@Marie_Haynes
#pubcon
@Marie_Haynes
#pubcon
@Marie_Haynes
#pubcon
@Marie_Haynes
• Webmaster Tools
(Sample & Most Recent)
• Ahrefs
• Majestic
• Open Site Explorer
• SEO Reports
#pubcon
@Marie_Haynes
#pubcon
@Marie_Haynes
#pubcon
@Marie_Haynes
#pubcon
@Marie_Haynes
#pubcon
@Marie_Haynes
OUTREACH:
•on site email address
•whois address
•contact forms
•phone calls
#pubcon
@Marie_Haynes
#pubcon
@Marie_Haynes
#pubcon
@Marie_Haynes
#pubcon
@Marie_Haynes
#pubcon
@Marie_Haynes
#pubcon
@Marie_Haynes
#pubcon
@Marie_Haynes
#pubcon
@Marie_Haynes
#pubcon
@Marie_Haynes
Penguin
October 2013
#pubcon
@Marie_Haynes
#pubcon
@Marie_Haynes
Penguin
Manual Action Lifted
#pubcon
@Marie_Haynes
Penguin
Manual Action Lifted
#pubcon
@Marie_Haynes
One year later….Penguin again!
#pubcon
@Marie_Haynes
What did we learn?
#pubcon
@Marie_Haynes
What did we learn?
•Penguin hits can be devastating
#pubcon
@Marie_Haynes
What did we learn?
•Penguin hits can be devastating
•Cleanup for Penguin and manual
action is similar
#pubcon
@Marie_Haynes
What did we learn?
•Penguin hits can be devastating
•Cleanup for Penguin and manual
action is similar
•Be EXTREMELY thorough!!!
#pubcon
@Marie_Haynes
What did we learn?
•Penguin hits can be devastating
•Cleanup for Penguin and manual
action is similar
•Be EXTREMELY thorough!!!
•A good site can see a GREAT
recovery
#pubcon
@Marie_Haynes

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