Subject J How do you imagine social interaction within 10 years, taking into consideration the impact of technology on human relations?

1. Master in Corporate Communication
Marie Pedretti

2. How do you imagine social interaction within 10 years,
taking into consideration the impact of technology on
human relations?
Subject J

3. Table of contents
1. What is social interaction?
2. How do we interact today?
3. Pros & cons of new technologies
4. Predicting the future is never easy…
5. Artificial Intelligence (AI)
6. Impact of AI on business and daily life
7. Virtual reality (VR) & Holograms
8. Consequences on social interaction
9. Pros & cons of AI - VR - Holograms on
social interaction
10.Conclusion

4. “Everyone here has the sense that right now is one of those moments
when we are influencing the future”
Steve Jobs

5. WHAT IS SOCIAL INTERACTION?
● Social interaction requires a mutual engagement
● The behaviour and beliefs prevailing between people, as well as
the way in which individuals talk to and communicate with one
another
● Human beings are social: as individuals, they do not think or act
in total isolation, but rather they communicate in response to
other human beings

6. HOW DO WE INTERACT TODAY?
● Society has a cyclical co-dependence on technology
We use and depend on technology in our daily life; our
needs and demands for technology rise increasingly
● Technology has improved communication
New technologies have improved the way we exchange
ideas. People use technology to interact
Communication tools can be used to persuade, entertain
and inform people, and hence to develop our societies
Pictures:
Impact of new technologies on the perception of the Pope’s Mass in
an 8-year period

7. PROS OF NEW
TECHNOLOGIES
• Creative innovations
• Flexibility and immediacy
• Worldwide connection and communication
• Greater access to information
•Interaction between strangers
• Disconnection from reality
• Job cuts
• Personal data insecurity
• Time-consuming
• Health problems
CONS OF NEW
TECHNOLOGIES

8. PREDICTING THE FUTURE IS NEVER EASY...
● In addition to society embracing technology, the younger generations are raised in a
world of instant connectivity, which will only support technology’s innovation and
integration further into our lives
● Although we are heading in that direction, many people fear the future...
● … yet, the next 10 years will acknowledge the inevitable breakthrough of Artificial
Intelligence (AI), thereby eventually satisfying human beings’ fantasy of having
machines working alongside them in their daily life

9. ARTIFICIAL INTELLIGENCE
AI will be the focus of our innovations
We will develop machines to help us think and to replace the computers currently
assisting us
→ AI will remodel our perception of our
everyday lives. Every aspect of our world
becoming a data point, machines will
analyse information and provide personal
recommendations based on who we are.
→ Our devices will not only understand us,
they will identify our contacts, anticipate
our needs, improve business processes,
and will fundamentally change our society
overall.

10. AI’s IMPACT ON BUSINESS AI’s IMPACT ON OUR DAILY LIFE
2. LEARNING
→ Robots will plug information directly in the
cortex
→ Universal devices will translate instantly
Robots and virtual human beings will be added to
the workforce
1. SOCIAL RELATIONSHIPS
→ Cognitive computing will intensify our memories
and refine our relationships to create more
complex and wider connections (i.e. easier
interaction with robots as seen in the movie “Her”)
→ Social networks will become more efficient in
helping people create added-value
1. FINANCE
→ Cognitive Computing will generate more
accurate financial appraisals and market
analysis to inform us as when to buy or sell
shares
2. ADVERTISING & MARKETING
→ Chatbox will definitely replace human
beings to increase customer's satisfaction
→ Cognitive Computing will identify the right
product needed and will automatically find
the latest tenders
3. HEALTH
→ Surgeries will be carried out by robots
→ Cognitive computing will prescribe the right
medications and 3D printers will create organs
→ People will have a longer life perception

11. VIRTUAL REALITY HOLOGRAMS
VR headsets will be part of our everyday life
→ This state-of-the-art technology will bring about the
conception of a new social media network
→ More people will meet and interact virtually
→ People will create and develop an imaginary world
in which they will claim to lead a perfect dream-life
Holograms will become increasingly democratic
→ Instead of calling people, we will talk virtually with
their holograms
→ Holograms will allow to see and speak to people
anywhere in the world without any physical contact
→ Apple, Samsung and other IT leaders have already
patented this technology
FaceTime may be called Bodytime in 10 years…

12. CONSEQUENCES ON SOCIAL
INTERACTION
• The impact of new technologies will generate a massive disruption in human beings’
operating modes and influence all kinds of social interactions
• Virtual social interactions will tend to increase and become ubiquitous in our
everyday lives to the detriment of physical interactions
New technologies will change how human beings will meet their fundamental needs.
To uphold a healthy balance of life, the time when they will physically interact with
each other will thus become more valuable, treasured and pleasurable

13. PROS OF AI - VR - HOLOGRAMS
ON SOCIAL INTERACTION
• 24/7 availability
→ Source of stress
→ Ever-growing addiction to our digital devices
→ People will have to learn to disconnect
• Behaviours and trends
→ Homogeneity across the planet
• Communication
→ Connect people worldwide more easily and efficiently
→ Speed up communication and/or facilitate daily tasks
→ Overcome language barriers
• Daily Life
→ Distance will not be a problem anymore whether for
businesses or in people’s personal life
→ Successful individuals online will become role models
→ New ways of learning will modify cognitive processes
→ Increased competition as talent will become global
• Virtual life
→ Quality time spent in person replaced by less fulfilling
virtual connections
→ Isolation trend: a danger for frail individuals
→ Confusion between private and public sphere
→ Loss of true identity to give way to a virtual identity
shaped to reflect the image of us we want others to
perceive
→Difficulty to interact face-to face due to increased
interaction through virtual channels
• New ways of social interaction emerge
→ Cooperation to gather worldwide support
→ Collective Activism through social media
→ Facilitate real time information access
CONS OF AI - VR - HOLOGRAMS
ON SOCIAL INTERACTION

14. CONCLUSION
• Each generation witnessed how social interaction changed with the
advancement of technology and the next 10 years will not be any different
• Undoubtedly technology has a profound impact on how we interact and acts as a
catalyst for changes in social behavior
• Even if technology will assist our daily interactions and become increasingly
prevalent in our lives, human beings will have to ensure that the IT revolution
does not exceed human intelligence. They will have to keep control on it to
guarantee that blending the digital and physical worlds does not result in an
intellectual cataclysm

15. “I fear the day that technology will surpass our human interaction.
The world will have a generation of idiots.”
Albert Einstein