Go social with your business
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Why social media is essential Steps to determine what social media to use The big 7 social media platforms Tips for incorporating social media into your marketing
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Go social with your business
- 1. Go Social withYour Business TBDC Business Incubator Program June 12, 2013 Marilyn Kay CEO and Founder
- 3. Agenda
- 4. In other words.... • Why social media is essential • Steps to determine what social media to use • The big 7 social media platforms • Tips for incorporating social media into your marketing • Ways to measure your results
- 5. Why Social Media Is ESSENTIAL
- 9. Social SHARING on THEIR TERMS Image: courtesy of photostock/FreeDigitalPhotos.net Image: Courtesy of Ambro/FreeDigitalPhotos.net
- 10. Step 1:Ask, Listen and Learn
- 11. Ways to LISTEN
- 12. KNOWYour MARKET
- 13. KNOW What they THINK Image: Courtesy photostock/FreeDigitalPhotos.net Images: Courtesy Ambro/FreeDigitalPhotos.net Image: Courtesy Hartswood Films, BBC One. Image: Courtesy imagerymajestic/FreeDigitalPhotos.net
- 14. FRESHContent customer SUPPORT DEALS/Contests EDuTainment HOW Tos What Do They NEED?
- 15. WHERE do they HANG out?
- 16. Where are your ideal customers?
- 17. Step 2: DecideYour Social Media Goals
- 18. •Get more profile? •Expand your network? •Get more leads? •Get more ideas? •Reinvent yourself? WHAT DoYOU Want?
- 20. Goals Identified by Businesses
- 21. Step 3: DecideYour Tool/s
- 22. Be WHERE your customers need you, WHEN they WANT you. •Blog •Twitter •Facebook •LinkedIn •Pinterest •YouTube •Google+
- 23. Blog
- 24. Blogging PROS •97% more Sales Conversions •Share Tips, How Tos and Photos •Improve SEO •Build a List •Show WhoYou are,Your Abilities/ Services
- 25. •Need Regular Content •Need Resources to find/create images and other content •Need to Promote Readership •Need to Encourage Engagement Blogging CONS Image: Courtesy of David Castillo Dominici/ FreeDigit alPhot os.net
- 26. Tumblr
- 27. Tumblr • FREE • Very easy to use • Free and Premium themes • Emphasis on images • Fastest growing blog platform • Popular with millennials
- 29. Blogger • Free, secure platform • Easy to use • Easier to add text • Integrates with other social media • Can monetize with AdWords visit: http://www.accessprofilesblog.com/
- 30. WordPress.com - Free, but w/Limitations
- 31. WordPress.com •FREE, secure platform •Fairly easy to use •Website + Blog •Free and Premium Themes •More social integration •No monetization
- 32. WordPress - Host onYour Domain
- 33. Self-Hosted WordPress Site •Fairly easy to moderately difficult to use •Security and update responsibilities •Website + Blog •Unlimited functionality •More social integration •Can easily monetize
- 34. How could content marketing fit into your marketing mix?
- 35. Twitter - Pros •Quick sound bites •Find out what people want •Get ideas for development •Develop relationships and conversation •Promote your products •Find new customers •Fast customer support
- 36. Twitter - Cons •Needs lots of care and feeding •Needs timely responses •Needs lots of work to get followers •Quick sound bites
- 37. •Friends already on it •Great for local businesses •Engage with your fans •Customer support •Promote your business •Cheap,Targeted Ads •Contests Facebook - Pros https://www.facebook.com/funkywomandesigns
- 38. Facebook - Cons • Friends aren’t guaranteed fans • High maintenance: time and resources • You must advertise or risk only 16% or less of fans seeing your posts • Constantly changing
- 39. LinkedIn - Personal •Network with Decision Makers •Be an Expert •Get Known in Search •Get Referrals •PromoteYour Services/ Products Image: Courtesy Ambro/FreeDigitalPhotos.net
- 40. LinkedIn - Company •Promote your company •Recruit employees •Advertise products/ services •Gain followers
- 41. LinkedIn - Cons • Requires Completed Profile to be effective • Requires Status Updates, active Group Participation, Replies, Offering and Seeking Recommendations • Better for B2B than B2C • Ads targeted, but more expensive than Facebook
- 42. Pinterest - Pros • Easy to use • Drives more traffic than Facebook or Twitter • Easier contests than Facebook • Growing quickly • Ideal for visual products and services • Can add prices to images
- 43. •Need to produce lots of great images and videos •Need to really engage with fellow Pinners •Need to verify your website for credibility and analytics •Only one profile allowed Pinterest - Cons
- 44. YouTube •More captivating content •Possibility to go viral •Doesn’t take a lot of equipment •Even the camera shy can create videos
- 45. YouTube - Cons •Need to learn video basics •Need to have video camera (can be an iPhone) and mike, but a webcam and mike can also work •Need to learn simple video editing •Can require a lot of time to produce •Must optimize and engage with commenters for best results onYouTube
- 46. Google + Pros •Google love and Google+ Local •Share conversations •Promote your authorship •Promote your blog •Hangouts connected to YouTube •Collaborative features
- 47. Google+ Cons •Linking Gmail accounts andYouTube can be tricky •Reputation for Geeks •Can be confusing to use •Google+ Local can be problematic
- 48. Step 4: Plan and Schedule
- 51. 49% of Small Businesses have increased their time spent on social media in 2013 Manta's Q1 SMB Wellness Index, April 2013
- 52. Create a Content Calendar •Weekly •Monthly •Holidays •Special Events
- 53. Set Up a Daily Routine
- 54. Schedule and Manage Content
- 55. Crisis Plan
- 57. Step 5: Measure and Tweak
- 58. MEASURE More Than “Likes”
- 59. MEASURE More than Likes
- 60. Analytics Tools
- 61. Look at your goals. Decide what you will measure.Then measure.
- 62. Questions?
- 64. Marilyn Kay CEO and Founder marilyn@triskeleconsulting.com http://triskeleconsulting.com Twitter: @triskeleweb Facebook: https://www.facebook.com/triskeleconsulting