5. Attempted solutions
Partial solution The good The bad
Nobody finds
Shared directories Everybody can access
Messy structure
Few can write
Central document repository Everybody can read
Departmental bottle-neck
Shared folders in Outlook, Notes, .. Close at hand Requires IT expertise
How to maintain quality
Departmental web pages Usually good at launch
Many remain passive
Email, newsletters You are notified Easily too much
New employees have no
Newsletters Easy & efficient
access to past
When employee is gone,
Employee initiatives Can be strong katalyst
initiative withers
Forums Information is archived No quality control
Is there a
“best-of” solution? 5
6. What are people
and corporations
doing on the web?
Blogs
Wikis
Social networking
Social bookmarking
RSS Newsreaders
6
7. Blogs
What is?
A blog is a user-generated website where entries are made in
journal style and displayed in a reverse chronological order. A
typical blog combines text, images, and links to other blogs, web
pages, and other media related to its topic. The ability for readers to
leave comments in an interactive format is an important part of
many blogs
Popularity:
Blog search engine Technorati
is currently tracking 66.6 million blogs
and doubling every 6 months
7
14. What are people
and corporations
doing on the web?
Blogs
Wikis
Social networking
Social bookmarking
RSS Newsreaders
14
15. Wiki
What is?
A website that allows the visitors themselves to easily add, remove,
and otherwise edit and change available content, typically without
the need for registration. This ease of interaction and operation
makes a wiki an effective tool for mass collaborative authoring.
Popularity?
Wikipedia has six million articles in
250 languages,
(1.6 million in English-language edition)
15
16. Enterprise Wiki > Confluence
An enterprise wiki that makes it easy for your team collaborate and
share knowledge. Adding, sharing and finding content has never
been easier with additional features:
– Enterprise security
– Simple installation and management
– Attractive, user-friendly WYSIWYG interface
– Powerful tools for structuring and searching your wiki
– …
16
Visit site
17. ASP Wiki > JotSpot
Thousands of businesses
are using JotSpot to
manage projects, build an
intranet, share files and
stay in sync with
colleagues and customers.
17
Visit site
20. What are people
and corporations
doing on the web?
Blogs
Wikis
Social networking
Social bookmarking
RSS Newsreaders
20
21. Social networks
What is?
In reference to new media,
social networks are the online
connections and communities
that develop among people
and around shared interests.
21
22. Social Networks > LinkedIn
Company independent address book
with relations, cvs, endorsements, …
Discover if you know person X via
person Y-Z and get introduced
Build up trust by relying on network
of professionals
22
Visit site
23. Social Networks > BizTribe
Belgian version but with
European scope
23
Visit site
24. What are people
and corporations
doing on the web?
Blogs
Wikis
Social networking
Social bookmarking
RSS Newsreaders
24
25. Social Bookmarking
What is?
Social bookmarking sites are a popular way to store, classify, share
and search links through the practice of folksonomy techniques on
the Internet or Intranet.
Other than web page bookmarks, services specialized to a specific
subject or format - feeds, books, videos, music, shopping items,
map locations, wineries, etc. - can be found.
Automatic notification
Since the classification and ranking of resources is a continuously
evolving process, many social bookmarking services allow users to
subscribe to web feeds (see RSS) based on tags, or collection of
tag terms. This allows subscribers to become aware of new
resources for a given topic, as they are noted, tagged, and
classified by other users.
25
26. Del.icio.us
Share your bookmarks with others…
26
29. Collaborative Bookmarking
Improve search for end users, allow
publishers of all sizes to host search, and
enhance search engine marketing for
advertisers.
29
Visit site
30. Digg
Digg is a community-
based popularity
website with an
emphasis on
technology and
science articles. It
combines social
bookmarking,
blogging, and
syndication with a
form of non-
hierarchical,
democratic editorial
control. News stories
and websites are
submitted by users,
and then promoted to
the front page
through a user-based
ranking system. This
differs from the
hierarchical editorial
system that many
other news sites
employ. 30
31. Digg > Business Finance
Digg is all about user powered
content.
Every article on digg is
submitted and voted on by the
digg community.
Share, discover, bookmark, and
promote the news that's
important to you!
31
Visit site
32. Scoopeo
E.g. Social “moderated” content (Belgium)
32
33. What are people
and corporations
doing on the web?
Blogs
Wikis
Social networking
Social bookmarking
RSS Newsreaders
33
34. RSS
What is?
RSS (Really Simple Syndication) is a family of web feed formats
used to publish frequently updated digital content, such as blogs,
news feeds or podcasts.
Newsreaders
Users of RSS content use programs called feed 'readers' or
'aggregators': the user 'subscribes' to a feed by supplying to their
reader a link to the feed; the reader can then check the user's
subscribed feeds to see if any of those feeds have new content
since the last time it checked, and if so, retrieve that content and
present it to the user.
Advantages
Do not go out and look for updates, let updates come to you
34
35. Client based, web based
News feed can be
News feed can be
refurnished via RSS
refurnished via RSS
RSS Content can be
RSS Content can be
pushed to modern
pushed to modern
screensavers
screensavers
Or simply pushed to
Or simply pushed to
convenience of customer
convenience of customer
desktop screen
desktop screen
35
39. What Web 2.0 means for you ?
Social Computing is not a fad. Nor is it something
that will pass you or your company by.
Gradually, Social Computing will impact almost
every role, at every kind of company, in all parts of
the world.
Firms should approach Social Computing as an
ongoing learning process, using some of the best
practices of firms that have successfully taken the
first steps.
Src Forester Research Inc.
39
40. Maslow’s Pyramid
Fulfilment
Actualization
Esteem needs
Status, recognition
Love, Belonging, Social needs
Integration, network, circle of friends
Safety and Security needs
Truth, protection, integrity, …
Physiological needs:
Act, communicate, interact, exchange, …
40
41. Maslow’s Pyramid on Internet
Featured / ranked in
Wikipedia
Technorati
Fulfilment
Slashdot / Digg
Show your Expertise
Actualization
Blogs
Communities
Esteem needs Forums
Status, recognition
Social Networks
Social bookmarking
Groupware
Knowledge sharing
Love, Belonging, Social needs
Anti-Virus
Integration, network, circle of friends Hoax Groups
Support Forums
Technical help
Safety and Security needs
Messenging Truth, protection, integrity, …
Information / Search
Online Web Apps
Physiological needs:
Publishing
Act, communicate, interact, exchange, …
41
47. Web : Experience is Interface
Today’s interfaces Tomorrow’s interfaces
Applications are complex Applications should become
and require a manual to use straightforward; manuals is for
while nodoby reads manuals advanced features
anymore Like Google, precompile results
Applications are slow and people where possible, use advanced
frequently wait 10-20s for a caching techniques and Ajax
process to finish or a page to load Well structured dynamic forms,
Forms are just a sequential dump mandatory and optional blocks
of input fields
Business applications and tools should deliver dashboards providing quick
Business applications and tools should deliver dashboards providing quick
access to key data leading to informed decision making
access to key data leading to informed decision making
47
48. Personalization, not customization
Successful effortless Focus on usability &
personalization of content personalization
– Google search, Adsense, Adwords, – Microsoft Windows Live & Google
… Homepage
Add bookmarks
– Amazon “Customers who bought
Aggregate news content
this also bought…”
Drag&drop
– Forrester “Similar interest or related
Auto completion
topics”
48
50. What is Gurus?
A social knowledge platform where you can document, share and
exchange enterprise social knowledge organized as:
– Posts, comments, articles, …
– Files, folders, …
– Resources: rss feeds,
All content can be tagged, commented, archived, linked and
grouped in groups on the fly
50
51. Gurus.be > Blog
On your blog you record interesting
thoughts and posts you want to share
with your current and future network.
Posts are archived can be commented
and enriched with files and documents
51
52. Gurus.be > Files
Files are centrally stored and can be
associated with any tags you want and
shared within any group you
participate. The system announces
new documents as “activities” to others
who subscribe to you or to your work
52
53. Gurus.be > Network
You create a network of friends and
colleagues with whom you interact in
groups and can exchange knowledge
with. “Friendships” enables you to
subscribe to other people’s feeds and
activity and filter on it.
53
54. Gurus.be > Resources
Feeds are information streams from
other sites. You will often see a link to
an 'RSS' feed while browsing; enter the
link address into the 'add feed' box at
the bottom of the page to read that
information from within your learning
landscape.
54
55. Social computing & Knowledge Management
Files
Web
Content
Employee 1 Employee 3
@ Site 1 @ Site 2
Tags
Knowledge
Base
Product
Literature
Employee 4
Employee 2
@ Site 2
@ Site 1
Applications
55
56. Social Computing A Strategic Asset
IT will find itself in the crossfire of Social Computing for two
reasons:
1. they will need to create new tools to encourage and support employee
communities; and
2. they will need to create new tools to attract employees with high Social
Computing needs.
IT will need to:
– Focus on value, not risk
– Don’t go too far with corporate oversight
– Make Social Computing a recruiting differentiator
– Track younger employees
Src Forester Research Inc.
56
57. Virtual departments
Most enterprise technology vendors already have user groups. The
Social Computing fabric will empower those user groups even more
and change vendors value proposition.
Create virtual departments that span and enrich existing
departments
Our advice:
– Don’t build your own collaboration tools and technologies
– Learn from open source communities
– Prepare for custom applications
– Give employees the tools they need to express themselves
– Catalyze and foster new innovation
Src Forester Research Inc.
57
58. Does Gurus answer pains?
Does Gurus provide a solution?
Partial solution The good The bad
Everybody can Nobody finds Yes, search is a core functionality. Tag-based
Shared directories
access Messy structure architecture assures meta-structure
Central document Few can write Yes, everybody can read and write.
Everybody can read
repository Departmental bottle-neck Documents are stored and archived
Shared folders in
Close at hand Requires IT expertise Yes, everybody has a browser
Outlook, Notes, ..
Departmental web Usually good at How to maintain quality Yes: continuous interaction and notification
pages launch Many remain passive allows long term stimulation
Yes: filtered feeds based on personal
Email, newsletters You are notified Easily too much
interests
New employees have no Yes: new employees can be up and running in
Newsletters Easy & efficient
access to past no time with minimal learning curve
Can be strong When employee is gone, Yes: social computing is a true stimulant for
Employee initiatives
katalyst initiative withers all employees
Information is Yes: social quality control assures that
Forums No quality control
archived inappropriate content is instantly removed
Gurus: a power platform for
knowledge management 58
59. Next Steps
Discussing the opportunity of a Knowledge
Management Pilot
– What would be the objectives of this pilot?
– The targets? How many users?
– What type of information should be included?
– Intranet or Extranet?
Discussing the relevance of a Gurus test
59
