Ce diaporama a bien été signalé.

Case study - Slovak National Theatre II.

1

Partager

Prochain SlideShare
KOTESOL-OPs-meeting-20150619
KOTESOL-OPs-meeting-20150619
Chargement dans…3
×
1 sur 10
1 sur 10

Plus De Contenu Connexe

Livres associés

Gratuit avec un essai de 30 jours de Scribd

Tout voir

Case study - Slovak National Theatre II.

  1. 1. Digital Marketing Slovak National Theatre II. www.asystemsdigital.com
  2. 2. Campaign Goals • Branding using digital marketing- Open house day in Slovak National Theatre • Reach the largest possible amount of people • Showing different ads by regions • For Ads we used - Facebook, Google search, Google display network and YouTube
  3. 3. Overall results (25.8.2015 - 12.9.2015) • Total impressions 1,607,482 • Total post engagement 130,499 (like, post, share, comment) • Total number of interactions (AdWords) 7,222 • Conversions (visit of microsite) 6,264
  4. 4. AdWords - YouTube • 34,205 impressions (video views) • 6,264 views (min 30s) • 18,31% view rate • Average price for video view 0,046 €
  5. 5. AdWords - search network • Search on website google.sk/.com and others • 6,358 impressions • 787 clicks • 12,38% Click Trough Rate (CTR) • Average Cost Per Click (CPC) 0,07 €
  6. 6. AdWords - Display Network • Network of more than 2 million websites around the world svete, with which Google is working and allows us to publish mostly image ad • 483,155 impressions • 171 clicks • 0,04% Click Trough Rate (CTR) • Average price for 1,000 impressions 0,27€
  7. 7. Facebook - boost • 861,185 impressions • 265,273 unique impressions • 130,499 post engagements (like, comment, share, click) • Most succesfull videos with average price 0,002 € • Most successful video (33,222 post engagements) • Compared to the video static banners had a higher price (€ 0.07) and lower post engagement • The average price for 1,000 views 0.56 €
  8. 8. Facebook - clicks to website • 125,841 impressions • 70,268 unique impressions • 1,151 clicks • Average Cost Per Click 0,09€ • Average price for 1,000 impressions 0,79€
  9. 9. Facebook - Event • 96,738 impressions • 44,342 unique impressions • Average price 0,38€ • Average price for 1,000 impressions 1,03€ • In terms of cost it is not the most effective way of promotion, but the request was to use this type of advertisement aswell
  10. 10. For more info and similar results info@asystemsdigital.com

×