Case study - Slovak National Theatre II.
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Case study - Slovak National Theatre II.
- 1. Digital Marketing Slovak National Theatre II. www.asystemsdigital.com
- 2. Campaign Goals • Branding using digital marketing- Open house day in Slovak National Theatre • Reach the largest possible amount of people • Showing different ads by regions • For Ads we used - Facebook, Google search, Google display network and YouTube
- 3. Overall results (25.8.2015 - 12.9.2015) • Total impressions 1,607,482 • Total post engagement 130,499 (like, post, share, comment) • Total number of interactions (AdWords) 7,222 • Conversions (visit of microsite) 6,264
- 4. AdWords - YouTube • 34,205 impressions (video views) • 6,264 views (min 30s) • 18,31% view rate • Average price for video view 0,046 €
- 5. AdWords - search network • Search on website google.sk/.com and others • 6,358 impressions • 787 clicks • 12,38% Click Trough Rate (CTR) • Average Cost Per Click (CPC) 0,07 €
- 6. AdWords - Display Network • Network of more than 2 million websites around the world svete, with which Google is working and allows us to publish mostly image ad • 483,155 impressions • 171 clicks • 0,04% Click Trough Rate (CTR) • Average price for 1,000 impressions 0,27€
- 7. Facebook - boost • 861,185 impressions • 265,273 unique impressions • 130,499 post engagements (like, comment, share, click) • Most succesfull videos with average price 0,002 € • Most successful video (33,222 post engagements) • Compared to the video static banners had a higher price (€ 0.07) and lower post engagement • The average price for 1,000 views 0.56 €
- 8. Facebook - clicks to website • 125,841 impressions • 70,268 unique impressions • 1,151 clicks • Average Cost Per Click 0,09€ • Average price for 1,000 impressions 0,79€
- 9. Facebook - Event • 96,738 impressions • 44,342 unique impressions • Average price 0,38€ • Average price for 1,000 impressions 1,03€ • In terms of cost it is not the most effective way of promotion, but the request was to use this type of advertisement aswell
- 10. For more info and similar results info@asystemsdigital.com