User Experience is a key differentiator, and when entrepreneurs are convinced they need a designer to make their [insert product name] successful, it can be hard for them to know what they *really* need. There are so many types of designer, with price tags ranging from a one-off $100 to over $150K per year It’s hard to choose the one you need, and disastrous if you get it wrong. Marine has years of experience hiring and working with these folks and will try to condense it into 7.5 minutes. This talk was first given at Business of Software in Cambridge in June 2014. See: http://businessofsoftware.org.uk/speaker/marine-barbaroux/ and http://vimeo.com/102843843

1. Spotters' Guide to UX Designers
marine barbaroux - Head of UX - @miss_embe - #BOS 2014

2. So many job titles!

3. What constitutes UX?

4. Aesthetics
(make it nice,
desirable and
on brand)
Interaction/Usability
(ensure it works with
users)
Features/Reliability
(solve the right problem, the
right way)
Hierachy of UX matters
Visual designer
Interaction designer Usability engineer
Product designer

5. Visual Designer
aka:
Graphic Designer
Front end Designer
Digital Designer
Stylist
picturefrom:news.beamly.com/

6. Where to find them

7. credit:juicysalif-alessi/Stark
Style without usability

8. Usability Engineer
aka:
Human factors expert
Psychologist
Usability expert
Researcher
Cognitive expert

9. Interaction Designer
aka:
Designer
UX designer
Interaction specialist
http://www.guimagnets.com/

10. Interaction/Usability without style
source:www.useit.com

11. Product Designer
photofrom:www.victorinox.com/ch/product/Swiss-Army-Knives/
aka:
Designer
Interaction Designer
Product manager

12. Product Designer

13. Respect their specialism
credit: @benfinoradin

14. What if you can only hire one?
copyright 2006 Electronic Arts Inc. All right reserved
Visual designer
Interaction designer Usability engineer
Product designer

15. UX is a team sport.

16. References and links.
Value of Design :
http://www.slideshare.net/andybudd/design-for-startups-14985262
http://www.archdaily.com/198583/dieter-rams-10-principles-of-%E2%80%9Cgood-design%E2%80%9D/
Design tools and methods:
http://www.ideo.com/about/
http://www.designthinkingforeducators.com/design-thinking/
http://en.wikipedia.org/wiki/User-centered_design
http://www.fastcodesign.com/1672887/how-to-conduct-your-own-google-design-sprint
Recruiting Designers:
http://www.userfocus.co.uk/articles/recruiting.html
http://www.userfocus.co.uk/articles/how-to-design-like-Leonardo-da-Vinci.html
http://aycl.uie.com/virtual_seminars/hiring_the_best_ux_designers
http://www.userfocus.co.uk/articles/ux_job_title_generator.html
Working with Designers:
https://medium.com/the-year-of-the-looking-glass/how-to-work-with-designers-6c975dede146