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Pretotyping“Pretotyping [pree-tow-tie-ping], verb:
Testing the initial appeal and actual
usage of a potential new product by
simulating its core experience with the
smallest possible investment of time and
money.” Alberto Savoia
Pinocchio
Build a live-less version
of your product.
Fake Door
Give people the possibility to
order the not yet existing product.
Relabel
Put an new label on an
existing product. Pretend to Own
Make others think you own all
things you need for business.
Provincial
Launch your product
locally.
MinimumViable Product
Reduce your product to get the
absolute basical function.
IsYour Idea a real
„it“?
PretotypeYour Product
PretotypeYour Production
PretotypeYour Market
„Make sure you are
building the right it
before you build it
right.“
Pretend BeforeYou Spend
MechanicalTurk
Replace automatical procedures
with humans.
One Night Stand
Use a temporary
infrastructure.
CC-BY-SA Pretotyping of this chart: Mario Leupold (@leupoki) based on an original idea by Alberto Savoia

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Pretotyping Onepager

  • 1. Pretotyping“Pretotyping [pree-tow-tie-ping], verb: Testing the initial appeal and actual usage of a potential new product by simulating its core experience with the smallest possible investment of time and money.” Alberto Savoia Pinocchio Build a live-less version of your product. Fake Door Give people the possibility to order the not yet existing product. Relabel Put an new label on an existing product. Pretend to Own Make others think you own all things you need for business. Provincial Launch your product locally. MinimumViable Product Reduce your product to get the absolute basical function. IsYour Idea a real „it“? PretotypeYour Product PretotypeYour Production PretotypeYour Market „Make sure you are building the right it before you build it right.“ Pretend BeforeYou Spend MechanicalTurk Replace automatical procedures with humans. One Night Stand Use a temporary infrastructure. CC-BY-SA Pretotyping of this chart: Mario Leupold (@leupoki) based on an original idea by Alberto Savoia