Presentation to Retail Arena Bucharest 04/11/14

1. 10’ INTRO

2. FROM IN-STORE
TO ON-STORE
Mario Coletti
Geometry Global Channel Planning Director
@mariopcoletti
București,
November 4, 2014

3. 3
THE FUTURE
OF DIGITAL
SHOPPING

4. 4
THE STORE-ON
Are you as digital as
your customers?

5. 5
BRANDS
=
The highest form of
data compression ever
achieved
And the store is their
databank

6. 6
CHALLENGES RETAILERS
3 REASONS FOR SUCCESS
1. THE MOST VALUABLE RETAILERS ARE
With the retail category redefined this
year to include drug stores, Walgreens
and CVS entered the BrandZ™ ranking
for the first time. Walgreens operates
about 8,000 stores in the US and last year
purchased a major stake in UK-based
Alliance Boots, which controls 11,000
retail outlets in 15 countries. The two
companies formed a strategic partnership
for global expansion.
THOSE THAT MAKE THE BEST OF THE
DATA AVAILABLE
2. THAT ENSURE OMNI-PRESENCE = 1 CLICK
AWAY FROM PURCHASE
3. THAT PROVIDE THE BEST CUSTOMER
Two Australian supermarkets, Woolworths
and Coles, also entered the BrandZ™
retail ranking this year. And Woolworths
appeared as number 80 in the Top 100
Most Valuable Global Brands across
all categories.
EXPERIENCE IN-STORE AND ON-LINE
Definition
FROM IN-STORE TO ON-STORE
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The US brand Whole Foods entered the
BrandZ™ retail ranking for the first time
on the strength of the US economy and
the brand’s unique positioning. With
more than 340 stores in North America,
and a small presence in the UK, the
brand stresses its commitment to healthy
and organic product ranges.
Whole Foods achieved one of the highest
Brand Contribution scores in the retail
category. Brand Contribution measures
the part of brand value directly attributed

19. 7
ARE YOU READY?
Source BBC

20. THE CLICK THEOREM
SALES INFLUENCE IMPACT
on purchase on shopping
Source: Kantar Retail Analysis 8
experience
10%
50%
100%
% of retail

21. 66% 34%
9
To see the product
in real life
To check prices To see any
special offers
To get some
answers about
the product
To make the
purchase
To ask for advice
from the
salesperson
Because of the
customer service
To check the
company image
Other
88%
65%
45% 39% 32% 28% 13% 10% 0.7%
© 2014 Geometry Global
Percent of Internet users who visit
physical stores to inform their purchase
Physical stores are still relevant

22. 10
THE DIGITAL ROLE
§ BUILD YOUR BRAND
Source GOOGLE

23. 11
THE DIGITAL ROLE
§ BUILD YOUR BRAND
§ DRIVE TRAFFIC TO STORE
Source GOOGLE

24. 12
THE DIGITAL ROLE
§ BUILD YOUR BRAND
§ DRIVE TRAFFIC TO STORE
§ PROVIDE THE BEST
CUSTOMER EXPERIENCE

25. 13
VIDEO

26. DON‘T BE LEFT
BEHIND.