Lizarrán a la conquista del mercado Asiático...

1. GRUPO 2. MDCI GRANADA

2. Political Economic
Political Stability Markets where sector´s service has a major role
Government influence Solid(Taiwan,Japan)and growing economies
Fiscal Policy: (India)
-Not reduced tariffs (Taiwan) Good consumer purchasing power
-Double taxation agreement (India, Japan) Attractive markets for foreing investment
Social Technological
Language(China)  Infrastructure (Singapore & Hong-Kong).
Religion (Theravada Buddhism).  Logistics (Singapore)
High concentration of polutation in urban areas  Software development establishments
Consumer behavior
Legal Environmental Factors
Flexibility franchise regulatory framework
(Taiwan)  Environmental regulations (South Korea).
No specific legislation for the franchise
model(India)
Bilateral agreement on social security (avoid
double quote) Japan

3. Nº Establishment
300 280
250
220
200 175
152
150 126
102
100 79
62
48
50 31
0
1999 2000 2001 2002 2003 2004 2005 … 2011 2012 2013

4. Nº Opening Establishment
70
60 62 62
60
50 45
40
33
30
30 24 26 24
23 23
20 17
14
10
0
2001 2002 2003 2004 2005 2006 …. 2008 2009 2010 …. 2012 2013 2014 2015

5. Turnover mill. €
250
195
200
160
150
100 82
75.6
64
54.2
50
102 126 152 175 Nº Establishment 220 280
0
2003 2004 2005 2006 …. 2012 2013

6. YEAR NEW OPENING
41
INVESTMENT
2011 12,5 MILL. €
ESTABLISHMENT
YEAR NEW OPENING
60
INTESTMENT
2012 18 MILL. €
ESTABLISHMENT
Fixed Assets 3,9 mill € NEW OPENING
YEAR Working Assets 3,8 mill €
26
Equity 2,1 mill. €
2005 Short term creditors 3 mill € ESTABLISHMENT
Fixed Assets 28,7 mill € NEW OPENING
YEAR Working Assets 6,7 mill €
24
2010 Equity 8,2 mill. €
Short term creditors 0,9 mill ESTABLISHMENT

7. Despite the increase in turnover Same average of
opening establishment per year.
Growth could be much faster than it has had so far.
Mater Franchise model = Possible fast growth without
large investments.
Growing opportunities are much greater.

8. POSITIVE NEGATIVE
STRENGTHS WEAKNESSES
I
 Making the know how tangible.  Unknown franchises Markets.
N
T  International adaptation.  Poor International image Lizarran.
E
 Healthy recipes.  Differents cultures & type of food.
R
N  The environment created.  Obtain some spanish products.
A
 Increase its business volume.
L
 Variety of select “Pinchos & Tapas”
OPPORTUNITIES THREATS
E
X  Spanish brand: Icon, values…  Different food (Asian countries).
T  Habit of eating out.  High international restaurants
E
R  Increasing the tapas sector. competition.
N  Large number of tourists.  New countries. Barriers. Corruption.
A
L  Spanish restaurants with success.

9. WARM & RELAXED
ENVIRONMENT
PICAR
IMAGE OF SPAIN
PINCHOS & TAPAS

11. Population:
1,27 billion
GDP: 1,848
billion USD
GDP (PPP)
Per Capita:
3,700 $
Export:
$225,306
million
Import:
$264,000
million

13. Population of over
300 million.
50% eating out.
Beer & Wine.
Source: CIA 2011

14. Evolution of Franchise model by Sectors(2011)
27% 30%
Education
Health
25%
45% Restaurant
Clothing
Source: Icex-Modelo franquicia 2012

15. Plot No.10, Shinivagalu Main
Rd, Koramangala 4th
Block, Bangalore, Karnataka
560034, India
+91 80 4141 0124

16. 12th Main Rd. Indira Nagar.
Bangalore, Karnataka
560038
09845044470

17. Population:
23,434 m
GDP:
$466.054 b
GDP (PPP)
Per Capita:
$38,486
Export:
$288.2
billion
Import:
$261.6
billion

18. MAJOR MACRO ECONOMIC INDICATORS
2010 2011 2012 2013
GDP growth 10.7 4 1.3 2
(%)
Inflation 1 1.4 2.1 2
(yearly
average) (%)
Budget balance -3.3 -2.2 -2.8 -2.8
(% GDP)
Current 9.3 8 6.9 7.3
account
balance (%
GDP)
Public debt (% 32.1 40.5 41.7 40.9
GDP)
Source: Coface

19. Evolution of Franchise model by Sectors (2011)
32% 35%
Restaurant
Education
Others servicies
11% Retailers
23%
Source: ICEX

20. 64% eating out.
Consumption beer 2011: CAGR 1%.
Imports of wine 2011: $123,67 million.

21. TAPAS CALIENTES Hot Tapas :
Plus 10% service charge 以上餐飲均需加一成服務費
菠菜野菇蛋餅 Tortilla 250
蒜味蘑菇 Pan-fried mushroom w/garlic 250
蜂蜜芥粖籽燒烤牛肉塊 Roasted Boneless Beef Ribs 350
黃金奶油田螺 Creamy Cheese Escargot 280
巴塞隆納炸鮮蝦 Deep fried Prawns w/ Aioli sauce 350
馬鈴薯拌炒香辣醬 Fried potato w/aioli and spicy sauce 200
No.3, Alley18, Lane130,
西班牙起司火腿炸奶糊 Cheese/Ham croquettes 250
Ming-Sheng E.Rd, Taipei 蒜香白酒悶淡菜 Mussels w/white wine and garlic 280
香煎火腿捲蜜瓜 Caramelised Melon and Parma ham 280
牛肉小串燒(美國) Beef cho cho(U.S.A) 280
起司脆薯條 French fries w/cheese 200
W/Parma ham,fried Potatos and Fried
MIGAS 280
Eggs
馬德里雞翅 Chef Special Fried chicken wings 280
露露香料肉丸 Deep fried Meatballs w/mixed Herbs 280
香蒜辣味中卷 Pan Fried Calamari w/ garlic and chili 280
爐烤紅椒雞肉串佐西班 Chicken Kabobs w/smoked paprika 300
牙鹽之花
西班牙香腸白鯷魚烤薄 Roasted pita bread pizza w/ chorizo and 300
餅 white anchovies

22. La Caja de Música
Chang An west Rd. 138 Lane, 3 Alley, N18 Taipei

23. Population:
127.8
million
GDP: 4.4
trillion USD
GDP (PPP)
Per Capita:
38,559 $
4.2%
Unemp.
Import:
761,883
million

24. Source: Federal Reserve Bank of New York

25. Tokyo (and central
Is one of the Yokohama), are And there is a few
Japan has 11 cities
world's largest easily the largest spanish restaurants
with populations
markets for health place on earth to in Japan that
of more than I
and functional buy cookware and serves casual food
million
foods restaurant as Lizarran does
equipment

26. Japanese consumers place a
high value on new experiencies.
Looking for therapeutic
atmosphere.
Actually, more than 70%
enjoy dining out at least once or
twice monthly for enjoying
conversation over food.
And a 18% enjoy dining out to
better enjoy drinking
Lizarran tactics in asociation
with high quality hotels could be
interesting

27. COMPETITORS…
The main competitor of Lizarrán in Japan is "
Bar el Mar " a franchise of "Spanish" bar that
exists in Osaka´s Prefecture (concretely in
Esaka).
The environment is very nice and the plates
are not bad, but they do not coincide to 100 %
with his Spanish homonym.
Cooks are Japanese formed in Japan.
The worse thing is that the quantity is scanty
enough and the price raises a bit.
Bar de Tapas el Mar
Shin Osaka Esaka,
Tokyu Inn

28. “People who are attracted by Spain”
TOURISTS
MIX EXPATRIATES
LOCALS

29. Tourist
People who feel
passion for Spain
although they are in
another country”
Locals Expatriates
“ People who “Spanish people
know and are who want to feel at
attracted by Spain” home”

30. INDIA TAIWAN JAPAN
• Growing at 38% • Use single Master • Complex Japanese
annually. Franchisee franchise system.
• No specific legislation • Choice Spanish laws or
• Restrictions: Taiwanese • Logistics: importants
Business location,Correct • Saturation franchising ports for trade
placement,Reduced local sector
consumer • Barriers logistics • Export not tariff taxes
knowledge,Hired • Spanish franchisee:
staff,Selection of 1.Spain VAT exemption.
franchisees,Alternative 2.Subject to taxes of the
supply channels taiwanese import

31. FINANCIAL
INFORMATION
SECTOR COMPANY
KNOWLEDGE HISTORY
LOCAL
PARTNER
COUNTRY LINE OF
KNOWLEDGE BUSINESS
CLIENTS AND
COMPANY
SUPPLIERS
SIZE
OPINION

32. COMPETITORS
RESTORATION
DEMAND
SECTOR
MARKET
RESEARCH
PHYTOSANITARY
PRICES STANDARDS
FRANCHISE
SUPPLIERS
SECTOR

33. 4 or 5 star hotels in Asia
Premium brands
Foreign tourists, executives and businessmen
with high purchasing power

34. "As compared to other neighbourhoods, Koramangala and Indira
Nagar are more cosmopolitan in terms of demography. The firms
attract a lot of non-Bangaloreans and expatriates”
“Koramangala ideal for any business startup”
COMERCIAL AREA IN INDIRA NAGAR
MALL IN KORAMANGALA

35. Tokyo (Shibuya District)
SHIBUYA 109
Yokohama (Minatomirai)
Shopping malls
QUEEN’S SQUARE YOKOHAMA

36. Taipei
Daan and Xinyi Districts
Shopping Malls
TAIPEI 101. XINYI DISTRICT
DAAN DISTRICT

37. The way in which Lizarran is managing to
expand is extraordinary, adopting the system
of Master-franchises, this play was very
intelligent.
Lizarrán's great success owed to its aptitude
to adaptation to the circumstances.
A reasonable chance of success on the Asian
market in the future will be the
unprecedented growth of the middle class in
South Asia
Get their goods to the importers who fuel this
demographic tsunami probabily will takes
decades of Thinking Locally

38. www.cia.gov.
www.entrprisesurveys.org
www.lizarran.es
www.fiab.com
www.icex.es
www.ivex.es
www.expansion.com
www.cofaceiberica.com
www.cesce.es
www.franchiseindia.com
www.1.agric.gov.ab.ca
www.heritage.org
www.comercioexterior.banesto.es