This session was presented at the BizBash Idea Fest 2013 at the Javits Center in NYC.

1. Visual Social
Marketing:
The Next Generation
of Social Media
Marissa.Pick@Euromoneyny.com
@MarissaPick
#BizBash

2. @MarissaPick
Visual social marketing is the new standard for
driving a deeper engagement within social media
Quick Stats:
 The human brain process images 60,000 times
faster than text
 90% of information transmitted to the brain is
visually based
 Publishers who use infographics grow in traffic
an average of 12% more than those who don't
 Over 5 million photos are uploaded
to Instagram every hour
 Every Minute 72 hours of YouTube Videos are
being uploaded

4. @MarissaPick
Visual social marketing strategy is
essential! You MUST take advantage of
specific strategies, tools, tactics, and tips
to have a competitive edge in 2014!
 Utilize
and Understand each social network
incorporating video (i.e. Instagram, Vine,
Pinterest)
 There are two types of users: Those who set
trends and those who follow them
 Stand out- and cut through the noise!
 Make it “Sharable”

5. @MarissaPick
Don’t have endless budgets?

6. @MarissaPick
Instagram Video
4.1 (15 Seconds)

Import Video from Library
Select video clip, and trim it down to the part you like best.

Automatic Straightening for iOS
When you take a photo with the in-app camera, you can
now tap the new Straighten icon and your photo will
correct to be level. Also includes a slider so you can
rotate and adjust any photo as much or as little as you’d
like.

Video on Instagram for Ice Cream Sandwich
Video on Instagram is now available to Android 4.0

7. @MarissaPick
10 Tips for Using Visual Social Marketing
for Your Business
1)
2)
3)
4)
Balance Fun Images With Pictures From Your Business
Debut Videos & Embed Instagram & Vine Videos in Your
Blog or Website
Inspire Potential Customers
Leverage Photo Contests

8. @MarissaPick
5) Network Across Social Media:



Engage—like others’ photos and leave comments
Follow your already established followers from other social media platforms
Include hashtags—across all social media: Instagram, Facebook, Twitter,
Vine, Google+, etc.
6) Reward Followers!
Dunkin Donuts #dresseDD
Coffee Cup Costume Contest

9. @MarissaPick
7) Show what your product can do- invite user
generated content for a chance to be featured!
8) Showcase Photos of Employees- celebrate your
staff & show them how much they’re valued.
9) Show Your Office & Company
10) Expose Something Newsworthy!

10. @MarissaPick
Internal Case Study:
Reader’s Appreciation Week

11. @MarissaPick
NBC Introduces
“Orange Room”

12. Questions? –
marissa.pick@euromoneyny.com
@MarissaPick