Revolutionize your recycling communication strategies

1. 1
Recycle Florida Conference
June 14, 2016
Marissa Segundo, APR LEED
Green Associate
Communications Consultant
Resource Recycling Systems

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Providing solutions to
meet sustainability,
resource management
and waste recovery
goals of clients and
their supply chains

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What is
YOUR
Recycling
Story?

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What is
YOUR
Recycling
Story?

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IS COMMUNICATION?
WHAT

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Research
COMMUNICATIONS CAMPAIGNS
Planning
Implement
-ation
Evaluation

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BEHAVIOR CHANGE
Research

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CHOOSING A TARGET AUDIENCE
CURRENT
RECYCLERS
COLLEGE
STUDENTS
ELECTED
OFFICIALS
RECYCLING
EDUCATORS
K-12
SCHOOLS
PARENTSNON-
RECYCLERS
Research

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SWOT
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
SWOT Analysis

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goals
SMART
Research
Planning

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Specific Measurable Attainable Realistic Time-based
SMART GOALS
Planning

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STRATEGIC
TACTICS
Media Opps
Other
Tactics
Events
Contests
Digital
Communication
Planning
Implement
-ation

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CREATIVE LAB | STRATEGIES
Strategy – Implementation

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media
SOCIAL
Planning

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WHY SOCIAL MEDIA?
VIRAL NATURE LOW COST
$
$

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WHO IS USING SOCIAL MEDIA?
0%
50%
100%
18-29 30-49 50-64 65+
Social Media Usage, Internet Users 18+
FaceBook Twitter LinkedIn Instagram
0%
20%
40%
60%
80%
100%
Facebook Twitter LinkedIn Instagram
Social Media Usage, Age 18+
207Internet

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POSTS THAT GET ATTENTION
?

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HOW ARE YOU GETTING THERE?
Take Home-Editorial Calendar
Evaluation

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ANSWER
QUESTION &

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@recycle_com
Marissa Segundo
Communications Consultant
msegundo@recycle.com
Resource Recycling Systems
RRS (Resource Recycling Systems)