3. Before Leaping, Learn to Fly
Define your Target Audience
• Demographics, characteristics
• Buyer Persona
Define a Brand Image
• Create an original personality
7. Follow People Talking
Hootsuite
About Relevant
Keywords:
Santa Barbara
Isla Vista
Use Twitter
UCSB
Search
EOS Lounge (competitors, affiliates, etc)
TwitScoop
17. Building a Community
A More
Interactive
Model:
A mixture of
both
Broadcasting
and Direct
Interaction
18. Taking the Leap. Am I ready?
Organize Hootsuite or Twitscoop streams
Read through until you find a tweet with an opening
for conversation
Be Yourself. Authenticity.
Don’t Spam or push your service.
Have Fun
19. Test Run
@CarlosPlasc like a maniac?! Did sum1 stop at the bars after farmers?
@AudiWoman333 where did you end up at?
@TravisMorals Need ideas on what to do? Party like a rockstar at Tonic
on Saturday and recover on Sunday! http://bit.ly/9mtoH0
20. Summary
Set clear Twitter Objectives
Research your Target Audience
Follow people strategically
Listen. Create. Engage.
Take the Leap. Mingle.