Many non profit organizations continue to neglect their most important communication outlet - their website. Many seem to be stuck in 1999, with garish colors and 100s of cumbersome HTML pages. This presentation explores examples of successful aviation museum websites (and what makes them engaging) and compares them to a museum website that struggles to catch up to current technology.

1. Website
Analysis
HILLER AVIATION MUSEUM

2. WHY WEBSITE STRATEGY IS IMPORTANT

3. Why Websites Are Important
To Non-Profit Organizations
Owned media, your internet real-estate, is a
big part of your “real-world” brand story. It is a
resource for both patrons and future visitors,
and a powerful communication engine for
raising awareness and money.
Brand Story Venn Diagram

4. Detriments of Outdated
Website Design
A website is just like an employee that works 24/7/365. But
to work effectively, it must have the proper resources
invested into it. A neglected website can do more harm
than good.
10 sec
For users drop out if they
can’t find a clear path to
their target.
Google
Recommends responsive
web design to simplify
pages/styling and for
mobile accessibility
75%
Of users make judgments
about a company’s
credibility based on their
website
94%
Of users’ first impressions
are design related

5. PEER WEBSITE ANALYSIS

6. The Exploratorium
• Clear organization with consistent
formatting, font, and color scheme
• Bold and beautiful video and
photographs, with cool introductory
video on home page
• Clear organization and navigation
• Top menu is very simple with only 6
page links
• The most sought after information
is accessible within one click
(including visiting, events, exhibits,
and the blog)
• Includes graphic gallery of images
from Instagram, created and tagged
by users #Exploratorium
• Fully integrated for mobile browsing

7. Museum of Flight, Seattle
• Clear organization with consistent
formatting, font, and color scheme
• Clear organization and navigation
• Top menu is very simple with only 5
page links
• The most sought after information
is accessible on the home page or
within one click (including visiting,
events, exhibits, and the blog)
• Fully integrated for mobile browsing
• Call-to-action “Donate Now” visible
clearly above the fold

8. National Air & Space Museum
• Clear organization with consistent
formatting, font, and color scheme
• Bold and beautiful video and
photographs, with cool introductory
video on home pagte
• Clear organization and navigation
• Top menu includes page links based
on most-queried information
• The most sought after information
is accessible within one click
(including visiting, events, exhibits,
and the blog)
• Fully integrated for mobile browsing

9. Non-Profits Online –
Websites Matter
1. Online fundraising is growing fast - online fundraising grew by
10.7% (as compared with 1.7% in overall fundraising), and expected
to grow by 176% by 2022.
2. Online donors come back – 27% of all donors give regularly, while
20% make at least one repeat donation.
3. E-mail signups result in donations – for every verified email sign-up,
non-profits raised on average $13/year
4. Websites must be mobile-compatible – in 2014, mobile usage
surpassed desktop usage. 91% of Americans own a cellphone, and
63% of them use their cellphones to get online
5. Search Engines prefer responsive design – Google “prefers”
responsive design due to simplified crawling and indexing.

10. About Mobile Usage &
“Responsive” Web Design
• More than 20% of Google searches are now being performed on
some sort of mobile device. Over half of all local searches are done
on a mobile device.
• 25% of Internet users only access the internet via a mobile device in
the United States.
• 25.85% of all emails are opened on mobile phones, with another
10.16% being opened on tablets.
• In 2014 mobile Internet usage surpassed desktop usage.
• Out of the 4 billion mobile phones in the world, 1.08 billion are
smartphones and 3.05 billion are SMS enabled.
• Of websites with non-responsive design, 66% are slow to load
• Of websites with non-responsive design, 48% are not compatible
with smart phones and 42% are difficult to read on the device
• Mobile searches lead to action in 9 out of 10 users

11. HILLER WEBSITE ANALYSIS

12. HILLER.ORG
1. Low resolution images, and
outdated graphics; fonts/color
scheme not consistent
throughout site
2. Website format not “responsive”
(not compatible with mobile
devices)
3. No blog to communicate history
or messaging from the staff
4. Content not well organized
Potential website format mockup:
http://ec1.d78.myftpupload.com/

13. APPENDIX

14. Resources
1. http://www.bluehost.com/blog/bluehost/responsive-web-design-infographic-3533/
2. http://www.nonprofitmarketingguide.com/resources/online-marketing/10-point-basic-website-
checklist-for-nonprofits/
3. http://www.techsoup.org/support/articles-and-how-tos/5-tips-for-visually-enticing-nonprofit-
websites
4. http://thumbnails-visually.netdna-ssl.com/how-nonprofit-organizations-conduct-and-use-
analytics-for-fundraising_50290c09517fc_w1500.jpg
5. https://www.bopdesign.com/bop-blog/2011/09/why-website-design-is-important/
6. http://www.huffingtonpost.com/john-rampton/business-mobile-responsive-
design_b_5267077.html
7. http://blog.hubspot.com/marketing/paid-earned-owned-content-promotion
8. https://blog.kissmetrics.com/landing-page-design-infographic/?wide=1