My First Facebook Brand Awareness Campaign Experience

1. Mark Anthony F. Eusebio
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After learning about Facebook Ads
from the training I took from my
mentor Jomar Hilario.
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It’s now time to put those learnings into
actions and experience the real deal.
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I will be creating Brand Awareness
Campaign using Ads manager.
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The ad will promote the free Monday
webinars of my mentor.
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I started by creating a Facebook page
that will be used for the adverts.
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First Brand Awareness Campaign
Facebook page: The New Filipino Professional
Objective: Brand Awareness
Budget: 40 php
Schedule: Ad to run for 1 day
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To start creating my advert, I first selected
my objective which is Brand Awareness.
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I named the campaign as
JHVC Free Monday Webinar
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Set up the Ad Account
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For my
audience,
I have
targeted
the
following
people.
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For the ad placements, I just selected
Facebook Feeds and Audience Network.
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For the budget, I set 40.00 PHP (or $0.795).
For the schedule, the ad will run for 1 day.
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I selected single image format and this
is how the ad looks.
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THE RESULT:
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TAKEAWAYS:
The ad did not reach that much people,
thus resulting to a higher cost per result.
I could use a better image and copy to
attract more people. Also, target my
audience more strategically.
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To check whether changing the
following:
1. Ad image
2. Ad copy
3. Targeted audience
will improve the results, I decided to
create a second ad.
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Second Brand Awareness
Campaign
Facebook page: The New Filipino Professional
Objective: Brand Awareness
Budget: 40 php
Schedule: Ad to run for 1 day
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For the second ad, I still selected Brand
Awareness as my objective.
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For my
audience,
I targeted
people
with
different
sets of
interests
compared
to my first ad.
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For the ad placements, aside from
Facebook Feeds and Audience Network,
I also included Instagram Feeds.
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Same budget of 40.00 PHP (or $0.795).
And the same schedule of 1 day.
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The ad is still in single image format
and this is how it looks.
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THE RESULT:
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TAKEAWAYS:
There is a very big increase in terms of
result and reach figures.
Result: from 10 to 140
Reach: from 127 to 2,120
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However, aside from the ad image, copy,
and targeted audience, I also added
Instagram Feedback in the placement.
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Checking the analytics, indeed more
people saw the ads using Instagram.
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Nevertheless, counting the result from
Facebook alone, the ad was still able to
reach 943 people with 60 results.
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Given that Instagram reached more
people, I could create a separate ad set
to focus on Instagram audience only.
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Thank you for visiting my blog!
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