Tap into the power and reach of social media and boost sales and leads. http://www.overflowlocal.com Tip #1 Choose the right media There are so many social media marketing avenues. Depending on your business and your objectives, look at the ones you feel will drive your advertising strategy forward. Tip #2 Use images Do not harass the readers with never ending blocks of black text against white space. Use image files and infographics. Pictures are visual, self-explanatory and captivating. All pictures you use should have some relevance to your business. Throw in some humor while working with images Tip #3 Do not post too many things You will need to update your platforms from time to time. However, do not overdo it. Give users time. Overkill hinders the effectiveness of strategies as users will not have time to read and internalize your earlier post when others keep popping up each time. Tip #4 Use analytics You will need to track the progress your campaign is making. Most social media tools will provide you with these services. Others are available from autonomous sources. Look at analytics. Read everything and identify areas of weakness, then work on them. Tip #5 Work towards creating rapport Since your followers are reading and watching. They need to know that you are listening. Engage them on social media. Ensure that you bond with them in order to understand them better in the future. Do not be too laid back, cold or unresponsive. You need to make them trust you. Tip #6 Timing Do not post haphazardly. There are specific times when people are available. There are times it does not make sense for you to put up posts because your audience is not available. You need to study your demographic in order to understand such dynamics. Tip #7 Fill in profile requirements Every social media platform needs you to provide relevant business information. This is very important as it says a lot about who you are and where you are going. It might look hectic and banal, but it is important. Do not leave anything to chance. Visit our Blog for more social media marketing tips, training and resources at: www.wisconsindigitalmedia.com

1. 20 Powerful Social Media
Marketing Tips To Boost
Leads And Sales

2. Tip #1
Choose the right media
There are so many social media marketing avenues.
Depending on your business and your objectives, look at the
ones you feel will drive your advertising strategy forward.

3. Tip #2
Use images
Do not harass the readers with never ending blocks of black
text against white space. Use image files and infographics.
Pictures are visual, self-explanatory and captivating. All
pictures you use should have some relevance to your
business. Throw in some humor while working with images

4. Tip #3
Do not post too many things
You will need to update your platforms from time to time.
However, do not overdo it. Give users time. Overkill hinders
the effectiveness of strategies as users will not have time to
read and internalize your earlier post when others keep
popping up each time.

5. Tip #4
Use analytics
You will need to track the progress your campaign is making.
Most social media tools will provide you with these services.
Others are available from autonomous sources. Look at
analytics. Read everything and identify areas of weakness,
then work on them.

6. Tip #5
Work towards creating rapport
Since your followers are reading and watching. They need to
know that you are listening. Engage them on social media.
Ensure that you bond with them in order to understand them
better in the future. Do not be too laid back, cold or
unresponsive. You need to make them trust you.

7. Tip #6
Timing
Do not post haphazardly. There are specific times when
people are available. There are times it does not make
sense for you to put up posts because your audience is not
available. You need to study your demographic in order to
understand such dynamics.

8. Tip #7
Fill in profile requirements
Every social media platform needs you to provide relevant
business information. This is very important as it says a lot
about who you are and where you are going. It might look
hectic and banal, but it is important. Do not leave anything to
chance.

9. Tip #8
Throw in some controversy
Controversy sells because people love discourses. When
you stir things up a little bit, you pull in more people into the
conversation. Use the attention to set things straight. The
debate will help you understand your audience better,
therefore improving future relationships.

10. Tip #9
Find a social media manager
You will need to treat social media marketing like any other
work. Find someone with experience in the field and let them
handle things for you. It always pays off to let the
professionals do what they do best.

11. Tip #10
Do not be too sales oriented
Social media tools help you to get your name out there. It is
a long-term strategy intended to help you sell more.
However, it is not a direct sales platform, so you exercise
some good judgment. Try to help your audience by providing
quality content and a little bit of entertainment. Everybody
knows why you are there, so you do not have to be too direct
with your approach.

12. Tip #11
Stay away from the trolls
Trolls are the bane of the internet and will not go away
anytime soon. As a result, you have to be tactful with them.
Do not rile or entertain them. Just simply stay away from
them as much as possible.

13. Tip #12
If it is not working, it is not worth it
There are many social media platforms available. If you have
tried many strategies without success, it is time to move on.
Just because you keep trying does not mean it will work
eventually. Find another avenue and cut out a niche.

14. Tip #13
Create connections with other businesses
Sometime in the future, you will need partners on the social
media marketing scene. As a result, you should build
relationships with businesses that are not exactly
competitors but are in the same area of expertise, because
you might need a favor at some point.

15. Tip #14
Be keen on language
You will want to come across as informed and professional.
Avoid simplistic textual gaffes. Look at your language and
diction. Avoid errors of grammar and punctuation. They
show you in a bad light. You must always look convincing,
intellectual and thoughtful.

16. Tip #15
Set up a bait
Your followers need you to be convincing if they are to visit
your pages on a regular basis. Tantalize them. Draw them
closer by assuring them you have something they need to
know. Promise to deliver in your use of content. Fulfill the
promise to establish credibility.

17. Tip #16
Find a middle ground
Do not be too professional or too personal either. You want a
relationship that even though mutual and friendly, still factors
in respect. It is hard for people to take you seriously when
you get too personal in relating to them.

18. Tip #17
Create a social media plan
Do not grope your way into and out of social media. Have a
clear policy for each social media outlet you use. Lay down
objectives and check your performance regularly, ensuring
that you are in line with the goals that you have set for that
specific channel.

19. Tip #18
Consistency
Establish a posting pattern. Let the users fall into a routine
such that they know you will have some content every day at
consistent intervals. Do not leave for days and then come
back because by the time you do, your audience will be long
gone.

20. Tip #19
Keep it trendy
Find out what is going on and where the audience is shifting.
Follow them and look at what specific direction they are
more likely to lean. Replicate the trend they are after in order
to keep them glued to your pages. Do not overdo it because
trendy does not guarantee success all the time.

21. Tip #20
Stay helpful and authoritative
Focus on information rather than sales pitching. Write
authoritative and informative posts. Over time, your visitors
will come to see you as a helpful and a source of authority in
your area of expertise. Ensure that all your information is
accurate and well researched. When you make posts, follow
the reaction and clarify on aspects that internet users do not
understand.

22. Get More Tips By Visiting:
www.overflowlocal.com