Mark Bridger - Portfolio

2. C O N T E N T S
CV
ROUNDTABLE - MANUARY
UK OPEN COLLEGE
BIG CAT GROUP
SNAPWORX DIGITAL
K-ZONE
PERSONAL WEBSITE
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L O C A T I O N : B A L S A L L C O M M O N , C O V E N T R Y , U K
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4. R O U N D T A B L E - M A N U A R Y
C L I E N T : R O U N D T A B L E
C A M P A I G N : ‘ M A N U A R Y ’ - M A N O F T H E Y E A R 2 0 1 4
L O C A T I O N : B I R M I N G H A M , U K
D A T E : D E C 2 0 1 3 - J A N 2 0 1 4
Men’s organisation Round Table ran a ‘Man of the Year’ campaign
entitled ‘Manuary’ to increase new membership sign up and social
media following.
Participants were encouraged to submit their brave and dedicated New
Year’s resolutions to the Round Table Facebook page. The boldest and most
selfless pledges were shared and the man with the most popular resolution
was crowned Round Table’s ‘Man of the Year 2014’.

5. R O U N D T A B L E - M A N U A R Y
My involvement began in the strategy behind the campaign - sourcing and
planning appropriate social media content to build anticipation before
the competition opening. My duties also extended to daily social media
management through Facebook and Twitter.
The light and humorous tone of the campaign was achieved through my
unique content such as Vine videos and blogs. These methods were
chosen to encourage users to share their resolutions online to extend the
campaign’s reach.
In addition I was responsible for sourcing relevant external content such
as YouTube videos and shareable images, scheduling these posts and
responding to engaged users.
Through consistently monitoring performance data I tailored content
throughout various stages of the campaign to sustain interest.

6. I was tasked with writing copy for the multiple blogs published to the Round
Table website. However I was also responsible for monitoring the success of
the campaign in terms of data.
The social media analytics were acquired through Facebook’s analytical
tools and through Hootsuite Twitter analytics. Website performance was
measured through Google Analytics. I compiled graphs and annotations
together into a client report.
The campaign led to a membership enquiry increase of over 500% and an
increase in Facebook interactions of over 1500%. It reached over 25,000
internet users per day through social activity, providing a basis for continued
engagement beyond the January time frame.
R O U N D T A B L E - M A N U A R Y

7. U K O P E N C O L L E G E
C L I E N T : U K O P E N C O L L E G E
C A M P A I G N : P P C A D V E R T I S I N G
L O C A T I O N : B I R M I N G H A M , U K
D A T E : J A N 2 0 1 4
The UK Open College is a distance learning institution, allowing students to
gain a range of qualifications from wherever they are in the UK. To coincide
with a newly rebranded website, the college recruited Big Cat to launch a
PPC advertising campaign.
I was delegated the task of finding appropriate websites for advertising
space as part of a digital media plan. Available courses range from
equestrian studies to philosophy and from warehouse management to maths,
so a lot of research was required to find appropriate sites.
I took part in the set up of a PPC campaign through Google Adwords,
learning how a campaign is set up, monitored and managed. Through
analytical data the ad groups and ad placings were consistently adapted to
create the most effective strategy and satisfy client expectations. In addition I
took part in several webinars enriching my knowledge of PPC advertising.

8. B I G C A T G R O U P
C O M P A N Y : B I G C A T G R O U P
P O S I T I O N : D I G I T A L M A R K E T I N G I N T E R N
L O C A T I O N : B I R M I N G H A M , U K
D A T E : O C T 2 0 1 3 - J A N 2 0 1 4
Big Cat is a Birmingham based agency providing marketing, PR, design
and events services. Notable clients include Volvo Penta, NHS, Birmingham
Children’s Hospital and YMCA.
This 3 month placement provided me with an insight into fast paced agency
life and handed me a variety of responsibilities.
Throughout the internship I learnt about SEO, PPC, various software tools
and social media, enhancing my creative, analytical, team work and
communication skills.
My key roles included internal and client based social media strategy/
management, blogging, creating email newsletter briefs, inbound marketing
and researching new business leads. I also produced analytical reports on
website and social media performance, competitors and the effectiveness of
email newsletters.

9. B I G C A T G R O U P
My daily responsibilities included managing the social media channels for
Big Cat and its affiliated accounts such as The Fair, Hello Business and
Hello Culture. The Big Cat online tone of voice is informal yet engaging,
with tweets focusing on marketing and personality led humour. Tweets also
included regular online participation in relevant industry events.
I also produced daily sector insight reports detailing competitors and
industry developments, client related news and potential new
business leads.
I also regularly wrote news articles and blogs for Big Cat and The Fair.
I enjoyed the challenge of copywriting to include specific keywords and
topics to engage new business leads.
Upon my arrival, Big Cat’s Google+ account was posting one update each
day. I recognised the growing importance of Google+ and created and
implemented a strategy that included interacting with similar users, following
clients and engaging with other Google+ members.

10. My duties also extended beyond creative tasks into software and analytical
based roles. Using CMS software such as Hubspot and Wordpress I
regularly updated the company website and learned about the importance
and practice of SEO.
I produced various monthly reports, such as competitor reports listing
developments in competitor account wins and social media strategy. I
created website reports using Google Analytics to find the most popular
pages and behaviour of site users. I generated social media reports using
Hootsuite to identify the most popular tweets and LinkedIn messages to
adapt strategy and increase online presence. In each of these reports, I
made and implemented clear and detailed recommendations for improving
usefulness and efficiency.
The agency sent out monthly email newsletters consisting of news articles
and blogs mostly written by myself. I created the brief for the design team
and managed production. Days later I used Campaign Monitor to produce
a report detailing the popularity of the newsletter and the number of opens/
clicks for each of the links.
In these newsletters and on the company website there was downloadable
Hubspot content used for inbound marketing. I learnt about CTAs and
landing pages and was able to see how capturing data can lead to
tailored business proposals and specialised marketing. I was also involved
in crafting new downloadable content using material adapted from the
Hubspot library.
B I G C A T G R O U P

11. S N A P W O R X D I G I T A L
C O M P A N Y : S N A P W O R X D I G I T A L
R O L E : M A R K E T I N G I N T E R N
L O C A T I O N : M A N I L A , P H I L I P P I N E S
D A T E : A U G U S T 2 0 1 2
Snapworx is a digital and mobile marketing agency based in the
Philippines. I undertook work experience to understand more about
advertising, marketing and the way in which a digital agency works.
I was part of a client pitch based on an app for a Christmas campaign.
The client was a Motorcycle garage looking for something different over
a traditional media campaign. As part of a team I took part in the initial
brainstorming of ideas, planning the pitch and delivering it to the client.
I generated social media content and managed content calendars for other
clients including shops and restaurants. This role also involved social media
strategy as I had to plan the most appropriate content for several different
clients.
At Snapworx I had the chance to learn some basic marketing principles,
gain international experience of overseas developing markets and work
in a team.

12. P U B L I C A T I O N : K - Z O N E
P O S I T I O N : W R I T I N G I N T E R N
C O M P A N Y : S U M M I T M E D I A
L O C A T I O N : M A N I L A , P H I L I P P I N E S
D A T E : J U L Y 2 0 1 2
K - Z O N E
K-Zone is a children’s magazine published by Summit Media in the
Philippines, also published in Australia. Summit Media publish Philippine
editions of popular international magazines such as Cosmopolitan, Men’s
Health, Good Housekeeping and Esquire.
4 of my articles and 1 comic strip were published. The magazine has a
300,000 monthly readership.
I enjoyed adapting my writing style, working to specific briefs and
researching wide varying topics. It was an opportunity to work in a team,
improve my writing and communication skills and work in an unfamiliar
overseas environment. Other duties included proof reading, publicity and
playing with lego.
The editorial team were impressed with my quality of writing and grasp
of the appropriate tone as I was asked to continue contributing to the
magazine at the end of my placement.

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15. C R E A T E D : M A R C H 2 0 1 4
W W W . M B R I D G E R M A R K E T I N G . C O M
I have recently created by own website to blog about marketing and to
showcase my previous work.
The site is managed through Wordpress, a CMS I became familiar with
working at Big Cat.
Social Media links are available through pressing the cog button shown
in the top right corner. These can connect visitors to my LinkedIn, Twitter,
Facebook and Instagram profiles.