A House Style and Mode of Address presentation for my music magazine 'authentic'.

2. House Style
The house style for my magazine will be
sophisticated. It will include mainly formal
language as I am appealing to an older teenage
target audience. However as this will be an indie
rock genre magazine I will also want to keep a
‘scruffy’ style as that would be following the
indie rock genre conventions, so readers will still
be able to recognise that it is an indie rock genre
magazine so I will still be appealing to my target
audience of indie rock fans.

3. House style continued…
The colours I will be using throughout my magazine are blue,
black and white. The reason I have chosen these colours is
because I want to appeal to the indie rock fans with the black
and white, which are typically rock colours, but also appeal to
the indie side of ‘indie rock’ by using blue as indie rock bands
are seen as very cool and the colour blue also represents that.
Also as my target audience is mainly males 18+ blue is
stereotypically a male colour so appeals to them in that sense
as well. My masthead will be in black font but with a white
frame around it. This is to keep that sophistication of the
magazine with bold colours, but to keep that ‘scruffy’ indie
rock style, the masthead design has been made to look
‘scruffy’ keeping that indie rock style convention.

4. House style continued…
For the Contents page I want to put as much information on the page as possible and
also using pictures where needed to use up as much space as possible. The reason for
this is to make the readers think that they are getting more for their money and so
they would want to keep buying this magazine. I also want my readers to be able to
find the pages and articles they want to read quickly so they are not wasting time and
so they can find the best upcoming bands so they can share with their friends.
For the double-page spread I want the opposite from the contents page, although I
want there to be no spaces at all I will have an image of a band or artist to take of
most of that double-page spread and only have around two paragraphs of writing. The
reason for this is I don’t want my readers to be bogged down in reading a lot of text as
they wouldn’t have the time between studying at university and going to concerts and
working to pay for university and these concerts. On the double-page spread I will
keep the colours the same so that I am keeping with the house style of my magazine. I
will do this by placing the image of a band or artist on a blue background and to keep
my house style sophisticated but also ‘scruffy’ at the same time have the band or
artist looking sophisticated and ‘scruffy’ at the same time. The font of the text will be
black which is still keeping with the colours I have chosen for my house style of my
magazine.

5. Mode of Address
The Mode of Address my magazine will be using is formal
language. The reason for this being is because I want to
keep this idea of being sophisticated in this magazine as
my target audience of 18+ readers are more mature now
they are starting to take care of themselves if they are at
university, so they would want a more mature magazine
as they are now more mature. However to follow indie
rock genre conventions I will also use direct mode of
address to make the readers feel they are still talking to a
friend that they have a chat about indie rock bands and
other sort of indie rock music.

6. Mode of Address continued…
On the double-page spread I will have a little
amount of writing as I don’t want the doublepage spread to contain much text as I don’t
want to make my readers bored with a lot of
text. The text will be formal language as I am still
keeping a sophisticated magazine as my target
audience is mature and will want to read a
mature magazine.