Social CPAs are perceived as innovative and have a positive impact on their firm or organization's information sharing and reputation. Social CPAs put a face on and create a voice for their firm or organization by delivering thought leadership and effective employee and customer communications.

1. How to Effectively Use
Social Media in Your CPA Practice

2. What are the CPE session’s objectives?

3. 3
Objectives
• Train to a common basics standard in social business to improve CPA
career readiness.
• Accelerate CPA’s social business acumen to enhance professional
communication and proficiency with social media.
• Enable the CPA’s understanding of digital citizenship and their digital
identity.
Enable high standards of professional conduct and CPA education
How to Effectively Use Social Media in Your CPA Practice:
Continuing Professional Education (CPE)

4. What is the value for you
and your CPA firm?

5. 5
CPA Outcomes: What is the value for you and your CPA firm?
• Proficiency/Competency: Communication Skills for the 21st Century
• Professionalism: Digital Citizenship Best Practices & Career Readiness
• Digital Accountability: Online Identity Management & Stewardship
• Members/CPA Customers: Online Engagement & Thought Leadership
Enable high standards of professional conduct and CPA education
How to Effectively Use Social Media in Your CPA Firm:
Continuing Professional Education (CPE)

6. What is the agenda for the
CPE session?

7. 7
Program Agenda
• Social Business & The Social Moment
• CPA LinkedIn Optimization & Insights
• CPA Twitter Optimization & Insights
• CPA Best Practices for Growing & Deepening Your Online Network
• Developing Online CPA Thought Leadership & Original Content
• Developing Audience, Authority, Reputation & Influence
• The Daily Social Business To Do List & Personal Process Re-Engineering
Enable high standards of professional conduct and CPA education
How to Effectively Use Social Media in Your CPA Practice:
Continuing Professional Education (CPE)

8. 8
How to Effectively Use Social Media in Your CPA Practice
social
business
competency
optimize
social
profiles
grow and
deepen
network
create
original
content
develop
reputation
and
authority
adopt
social
behavior

9. 9
Building the Case: Relevant 2019 Social Business Statistics
• 62% of LinkedIn members engage with content on the platform
because they found it educational and informative.
• 61% engage with content because it’s relevant to them.
• 45% of consumers say social media is one of the first channels they
go to in case they have questions or issues.
• 88% of social marketers said that it’s important for their brands to
provide customer service through social media.
*source: www.sproutsocial.com/insights/social-media-statistics/

10. Thank you!
Mark Hewitt
President, Socially Savvy
www.SociallySavvy.com
mark@sociallysavvy.com
Twitter: @MarekKV
LinkedIn: www.linkedin.com/in/marekhewitt