Convert more site visitors into revenue-generating customers or highly qualified leads. These case studies demonstrate the business impact of highly optimized online copy and design has on a business.

1. Conversion Optimization
(How to convert more customers
from your site traffic)
Mark Hughs
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2. Key Success Factors
in Online Marketing:
• Professional Web Design
• Search Marketing
• Social Media
• Content Marketing
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3. Key Success Factors
in Online Marketing:
• Professional Web Design
• Search Marketing
• Social Media
• Content Marketing
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4. Sales Funnel
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5. Sales Funnel
Most Internet
Marketers just
focus on site
traffic
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6. Sales Funnel
CONVERSION RATE Other metrics to
consider
CLOSURE RATE
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7. Sales Funnel
CONVERSION RATE
Let’s start with
increasing the
site’s conversion
rate
CLOSURE RATE
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8. Elements that Make Up a
Buying Decision:
Customer Value Proposition Determinability
Price Easy
Product Quality Difficult
Service Quality Difficult
Image Easy and Determines Product
and Service Quality
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9. Elements that Make Up a
Buying Decision:
• Price
• Product Quality
• Service Quality
• Image
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10. What’s Your Online Image
Say About You?
Your Website = Your Image
Look Cheap = Cheap Product Quality
Difficult to Navigate = Difficult to Work With
Lack of Information = Lack of Knowledge or
Customer Service
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11. 7-Second Rule
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12. Conversion Optimization
C = 4M + 3V +2(I-F) –
2A Conversion
•C= • I = Incentive
• M = Motivation • F = Friction
• V = Value Proposition • A = Anxiety
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14. Grand Baymen
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15. Grand Baymen
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16. Grand Baymen
+84% increase
in conversion rate
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17. 17

18. Gran Pacifica
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19. Gran Pacifica
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20. Gran Pacifica
+439% increase
in conversion rate
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22. Schakolad Chocolates
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23. Schakolad Chocolates
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24. Schakolad Chocolates
+158% increase
in CTR to the
Shopping Cart
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26. MyVacationExperts.com
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27. MyVacationExperts.com
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28. Landing Page Optimization
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29. Thank you for your time.
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30. Any Questions?
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31. Xcellimark Awards & Certifications:
• “Leading Provider of Web Design for Eastern US” in
2007, 2008, 2009, 2010, & 2011
• “Best in Search for Link Building by TopSEOs in
Dec 2010 – Sept 2011.
• Advanced certification in Google AdWords as a Qualified
Google Advertising Company
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32. Xcellimark in the News:
• Top 5 Digital Media Company in Central Florida (2010)
• Top 10 Advertising Agency in Central Florida (2010)
• OBJ’s Golden 100: Ultimate Newcomers (2010)
• Featured on “Today in America” hosted by Terry Bradshaw
• Top 10 Web Design Companies in Southern US (2007-2011)
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33. Xcellimark Credentials:
• Circle Members of SEMPO, the leading search engine
marketing professionals organization in North America.
• Longtime members of SeoPros, a leading national SEO
consultants directory with stringent criteria for entry.
• Members in good standing with the Better Business Bureau’s
Reliability Program.
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