This presentation is an exploration of online crowdsourcing via social media networks leading to ROI. It documents a 24 hour experiment using #DesignPinThurs with Pinterest as a starting point, then adding Twitter to enhance engagement. By day's end, we built a Pinterest board as a visual record of the collaboration with those who attended. Conversations in real-time using mobile devices, infused with images, are the level of engagement that brands will need near-term, especially if their goal is to influence the buying decisions of GenY.