Make Your  LinkedIn Profile  Visual and Engaging

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2014 Mark Robert Johnson FAIACopyright ©
2014 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD
Mark Johnson FAIA | CKD | AIBD
Copyright ©
2014 Mark Robert Johnson FAIA
Make Your  
LinkedIn Proﬁle  
Visual and Engaging
!
!

Copyright © 2013 All Rights Reserved MARKITECT 
Mark Johnson FAIA|AIBD|CKD
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The Internet is Increasingly Visual
“On average,55 million photos
are posted per day on Instagram,
and 350 million on Facebook”
ExpandedRamblings.com –March,2014

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The‘Visual Web’is Captivating
“Tweets that include photos
AND links receive 150% more
engagement”
Simply Measured –Feb,2014

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Recruiters are Leaning into Social
•94% of job recruiters use or plan to
use social media in their recruiting
•78% of recruiters have made a hire  
through social media
Jobvite.com Social Recruiting Survey –June,2013

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LinkedIn is Top Recruiting Network
•Searching (96%)
•Contacting (94%),
•Vetting (92%)
•Keeping tab of  
candidates (93%)
Jobvite.com Social Recruiting Survey –June,2013

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The Questions:
•How can I keep up with online trends:
•Visual Content and more Engagement?
•Differentiation from other job seekers?
•Making Time to promote my personal
brand using Social Media networks?

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The Answers:
•LinkedIn is making it attainable:
•Visual Content is easy with lots of options
•Engagement is the new norm at LinkedIn
•Differentiation takes thought and effort
•Time on other Social Media networks is
secondary in the job hunt

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Standard Profile
•It’s informative, 
yet visually dull
•More difficult to  
stand out with a  
text-only profile

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2014 Mark Robert Johnson FAIA MARKITECT 
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Enhanced Proﬁle
•Media can be  
added to LinkedIn  
proﬁles in the  
Summary, 
Experience and  
Education sections

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Content Categories at LinkedIn
•Images -.png .gif .jpg .jpeg
•Videos & Audios
•Presentations -.pdf .ppt .pps .pptx .ppsx .pot .potx .odp
•Documents -.pdf .doc .docx .rtf .odt
•Other sites using links

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• 23hq
• meadd
• mlkshk
• mobypicture
• ow.ly
• pikchur
• Questionable
Content
• somecards
• twitgoo
• twitpic
• TwitrPix
• Twitter
Image Providers -12
MARKITECT 

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• AllThingsD
• Animoto
• Atom
• bambuser
• big think
• blip
• Boston
• Bravo
• brightcove
• CBS News
• Clikthrough
• Clipﬁsh
• ClipShack
• Clip Syndicate
• CNBC
• CNN
• CNN Edition
• CNN Money
• Colbert Nation
• CollegeHumor
• Comedy Central
• Confreaks
• Coub
• Crackle
• Dailymotion
• Dipdive
• distrify
• dotsub
• Fora.tv
• Forbes
• funny or die
• GameTrailers
• GodTube
• Hulu
• Jardenberg
• justin.tv
• Khan Academy
• KoldCast TV
• LiveLeak
• Logo FierceTV
• Panorama
• Washington Post
• Zero Inch
• TED
• Telly
• The Daily Show
• The Escapist
• mobypicture
• New York
Magazine
• NZ On Screen
• Overstream
• PBS Video
• Revision3
• SchoolTube
• ScienceStage
• ShowMe
• snotr
• Socialcam
• Spreecast
• VEVO
• Viddler
• viewrz
• Vimeo
• Washington Post
• Worldstarhiphop
• XTRANORMAL
• Youku
• YouTube
• Zapiks
Video Providers -69
MARKITECT 

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• AudioBoo
• Band Camp
• Free Music
Archive
• gogoyoko
• Grooveshark
• Hark
• Huffduffer
• Mixcloud
• RadioReddit
• Rdio
• SoundCloud
• Spotify
• Zero
Audio Providers -13
MARKITECT 

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• Prezi -Cloud-based presentation software and storytelling  
tool for presenting ideas on a virtual canvas
• Scribd -A digital library,featuring a subscription service with
premier books including NY Times bestsellers and classics
• SlideShare -Share publicly or privately PowerPoint
presentations,Word documents and Adobe PDF Portfolios
Presentations and Documents -3
MARKITECT 

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Other Providers -4
MARKITECT 
Behance -The leading online platform to showcase & discover 
creative work
• Issuu -One of the biggest publishing networks.It's an archive,
library and newsstand all gathered in one reading experience
• Kickstarter -A funding platform for creative projects.Everything
from ﬁlms,games,and music to art,design,and technology
• Quantcast -Provides free measurement of audience
demographics and delivers real-time advertising

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Presentations
•Presentations via  
SlideShare.net
•Single click to  
open full deck 
within LinkedIn  
(next slide)

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Example of SlideShare proﬁle page

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Web Links
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•Link to a URL  
with your content
image at LinkedIn
•Second click to  
‘Read Original'

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Second click to ‘Read Original’at a URL

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Other Links
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•Link to a portfolio 
at Behance
image at LinkedIn
•Second click to  
view Flickr Gallery

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Other Links
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•LinkedIn works for  
3D projects too
image at LinkedIn
•Click to SketchUp  
3D Warehouse 
MARKITECT 

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Endorsements
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•Align them with
your key skills
•Hide them if
irrelevant
•Reciprocate when
appropriate

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Facebook
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•‘Professional’page 
for job recruiters
and clients to see
•Promote social
media clients  
and my projects

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Twitter
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•‘Professional’page
•10,000+ followers
•Promote social
media clients, 
others and my
projects

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Summary
•Think about Visual Content you can share,
where is resides and how you can leverage
•Use links to enhance online Engagement
•Create a portfolio for further Differentiation
•If Time allows,promote your brand using
other Social Media networks

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MARKITECT 
Copyright © 2014 All Rights Reserved
• Winner of Three Be2Awards -London Social Media Week
• 2013 -Best B2B Education & Learning Project
• 2012 -Best B2B PR/Marketing Campaign
• 2012 -Best B2B Education & Learning Project
!
• Named ‘Top 100 Design Tweeter’by DesignCrave
• 12,000+ Twitter followers
• 60,000+ Tweets
• 25+ daily e-Newspapers
MARKITECT.me -Awards & Recognition
B2B Social Media  
Marketing in the
Architecture
Engineering 
Construction  
Industry

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MARKITECT 
Copyright © 2014 All Rights Reserved
• MARKITECT.me Consulting
• Marketing and Communications
• Social and Digital Media
• Industry Education
• Conference Speaker
• Marketer | Educator | Architect
• Contact: mrj.faia@gmail.com
• Resides in Austin,Texas

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