Contenu connexe Similaire à SketchUp for Design, Marketing and More (20) Plus de MARKITECT.me (10) SketchUp for Design, Marketing and More1. Best Education and Learning Project
B2B Social Media Marketing in the
Architecture Engineering Construction Industry
SketchUp for
Design, Marketing
and More
"
"
Mark Johnson
"
FAIA | CKD | AIBD
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
2. SketchUp for Design, Marketing and More
• Think of SketchUp not as CAD or BIM software.
It’s really design, marketing and communication
software.
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• If you need to share with clients, design team,
subcontractors, etc…SketchUp Pro and LayOut can
make your day!
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• We’ll take it further and look at ideas
for marketing with SketchUp!
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
3. Market Your Designs at Little or No Cost
• Trimble 3D Warehouse (formerly Google 3D
Warehouse)
• Promote with Twitter to drive views and downloads
• Build a pin board portfolio on Pinterest
• Submit a project to the SketchUp Showcase
• Render your 3D models for superb marketing content
• Feature SketchUp in an infographic resume at re.vu,
a portfolio at Behance.com, an e-newspaper at
paper.li
• Leveraging Facebook and Google+
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
4. Endless Visual Assets - Nick Sonder’s Work
Nick Sonder Architect, shares his design and construction drawing process on the SketchUp
Blog. Let’s look at some highlights. See the video at: www.sketchupdate.blogspot.com
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
5. Design
Drawings
Design and rendering in SketchUp
by Nick Sonder, Architect - nicksonder.com
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
6. ‘Fog’ in SketchUp = ‘Sfumato’ in Painting
Elevation view, absent of notes and dimensions. The ‘Fog’ setting, is used to create a painterly effect
known as ‘Sfumato.” Colors fade over distance, due to moisture in the air. Fog creates this dramatic effect.
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
7. 3D Model Virtual Tour
The ‘Orbit’ tool can be used to take clients on a virtual tour of a project, including interiors and exteriors.
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
8. Bird’s Eye View Animation
Animations can easily be created in SketchUp. In this animation the roof is peeled away as the camera
moves closer to the house, revealing the layout and design of the interior spaces.
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
9. Interior Rendering of Great Room
Exterior renderings in full daylight are easiest. Interiors take more time to set up since the lighting
locations are added before rendering.
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
11. Every drawing derived from SketchUp Model
Nick Sonder does the entire set of construction drawings (CDs) using SketchUp Layout.
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
12. Different Look and Feel in LayOut
Example of a full sheet view in SketchUp LayOut.
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
13. Floor Plan
The Floor Plan contains typical construction drawing information, yet is highly illustrative with
flooring and countertop materials, textures and wall shadows.
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
14. Elevations
Elevations contain typical construction drawing information, yet can be illustrative as well. Notice how
Rick uses the ‘Fog’ setting in SketchUp to highlight portions of the home that are in the foreground.
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
15. Site Plan
The Site Plan is especially easy to read in SketchUp LayOut.
Notice how Nick includes the Landscape Plan General Notes.
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
16. Building Sections
Nick uses the ‘Fog’ setting in the building sections to highlight the walls. The interior elevations appear
in the background and will be scaled up with notes added on another construction drawings page.
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
17. Construction Details - Exterior
Construction details are one of the most impressive aspects of LayOut. Perspective views, material
colors and textures, and organized call-outs make the CDs easy to read.
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
18. Construction Details - Interior
3D full-color interior details are easy to create and add clarity to the Construction Drawings.
We see the world in ‘perspective view’ and SketchUp LayOut provides any angle imaginable.
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
19. Sharing
258 Views
in one day
"
Marketing, Social Media
& Communication Ideas
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
20. Change is the
only Constant
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“Social Media and the Web present an
unsteady landscape tied directly to the
popularity, trendiness and momentum
of any given network at any given moment
in time”
Brian Solis - Author of ‘Engage’
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
21. Thoughts on Social Media Marketing
Social media provides a new avenue to share
designs in SketchUp with anyone in the world
I use the 3D Warehouse as a starting point for sharing
and marketing my work and collaborations
"
I can measure the impact of an integrated social media
strategy across Twitter, Pinterest, SlideShare and other
networks
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
22. What is the Power of one Tweet?
• 1 Tweet = 4 Retweets, 1 Favorite, plus 4 “RThx!”
• Key metrics to measure success
• Twitter Impressions (potential reach)
• Click-throughs (views) to projects and products
• Downloads
• Let’s measure
and find out!
4
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
23. Destination (URL) for the tweet
• Formica 180fx
finishes at
3D Warehouse
• Free site for
product/project
makers to
upload/
download
models
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
24. Twitter Impressions
via Tweet + Retweets
6,648 @MarkJohnsonFAIA
1,431 @aventetile
6,648 RThx!
1,743 @FormicaGroup
6,648 RThx!
80 @ElevateVail2012
6,648 RThx!
8,225 @courtneymprice
6,648 RThx!
44,719 Impressions
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
25. Views & Downloads
Unassisted by Social Media Marketing
• Average of
8 views per day
over 22 months
• Average of
2.5 downloads
per day over
22 months
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
26. Views & Downloads
One Tweet via @MarkJohnsonFAIA plus retweets
• Results from
one day
• 258 views
• 73 downloads
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
27. Collaboration Portfolio
at 3D Warehouse
• 78 projects in this
SketchUp collection
• Optimized for social media
sharing + Google Earth
• Branded models
from product makers
• KraftMaid & Merillat Cabinets
• KitchenAid, Jenn-Air, Miele
and GE Appliances
• Brizo and Delta Faucets
Copyright ©
2013 Mark Robert Johnson FAIA
www.sketchup.google.com/3dwarehouse
MARKITECT
Mark Johnson FAIA|AIBD|CKD
28. Using SketchUp for Marketing at Twitter
twitter.com/MarkJohnsonCKD
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
29. Sharing SketchUp
Projects at Pinterest
• SketchUp
models at
3D Warehouse
pin easily
• Exciting way
to showcase
design projects
and collaborative
work
www.pinterest.com/markjohnsonfaia
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
30. Example of Pin
Pinterest links to 3D Warehouse
• Kitchen design by
Mark Johnson FAIA
in SketchUp
• Rendering in Shaderlight by
Eric Schimelpfenig AKBD
• 15 views/day in 46 months
• 4,800 downloads
• Thumbnail previews
of more 3D models
www.pinterest.com/markjohnsonfaia
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
31. Marketing at
SketchUp Showcase
http://gweb-sketchup-showcase.appspot.com
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
32. Re.vu Interactive Resume
• LinkedIn content
is preloaded
• Several templates
to choose from
• Customizable
• Free service
Copyright ©
2013 Mark Robert Johnson FAIA
www.re.vu/MARKITECT
MARKITECT
Mark Johnson FAIA|AIBD|CKD
33. "
Re.vu Interactive Resume
• Showcase your portfolio
• SketchUp or other designs
• Accomplishments
• Awards
• Designs
• Education
Copyright ©
2013 Mark Robert Johnson FAIA
www.re.vu/MARKITECT
MARKITECT
Mark Johnson FAIA|AIBD|CKD
34. Portfolio at
Behance.com
• A mix of
presentations at
SlideShare.net
and SketchUp
models
www.pinterest.com/markjohnsonfaia
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
35. Facebook 3D kitchen model with Formica 180fx
Cross-promoting projects, products and design tools from the 3D Warehouse
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
36. Facebook 3D kitchen plans with 180fx
Facebook as a social media showcase for sharing
Formica’s SketchUp and Product Connect design tools
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
37. Facebook Engaging with Architects and Designers
• Engaging with
AIA Architects
and AIBD
Building Designers
• 3D models in
SketchUp at
3D Warehouse
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
38. Facebook Engaging with SketchUp Users
• 121,000 SketchUp
‘Likes’ on Facebook
• You can post
projects on the
SketchUp Facebook
page to gain
exposure to a much
larger community
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
40. paper.li
e-newspaper via Twitter
• Free e-newspaper
app for Twitter
• SketchUp Scribbles
• paper.li/
MarkJohnsonFAIA
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
41. SlideShare.net
Share your Presentations
• What YouTube is for
videos...SlideShare
is for presentations
• Owned my LinkedIn
• Free or Pro versions
• Over 160,000 views
of my presentations
in 18 months
• Slideshare.net/
MarkJohnsonFAIA
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
42. Mobile >
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
43. Mobile Apps
for SketchUp
• Showcase designs
on your iPad
• Virtual 3D walkthroughs
by moving your finger
on the screen
• 3DVia - $1.99
• SightSpace 3D - $14.99
• Cubits - $4.99
• Viso3D - $19.99
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
44. How to get
and Learn
SketchUp
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
45. Inexpensive CAD
and 3D Renderings
• SketchUp - Free or
Professional Version
($590)
• Shaderlight Rendering
Software - Free or
Professional Version
($299)
• Podium, Artlantis,
Twilight Render and
more
Nordquist kitchen design by Mark Johnson CKD. Shaderlight rendering by Eric Schimelpfenig AKBD.
MARKITECT
Copyright ©
2013 Mark Robert Johnson FAIA
Mark Johnson FAIA|AIBD|CKD
46. Where to Get and Learn SketchUp?
SketchUp downloads > http://www.sketchup.com
Free video tutorials from SketchUp > http://sketchup.google.com/training/videos.html
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
47. Where to Learn SketchUp?
Free video tutorials at the SketchUp Show > http://go-2-school.com/media/browse/sketchup_show
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
48. Where to Learn SketchUp?
Free video tutorials at SketchThis.net > http://sketchthis.net/category/free-training
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
49. Mark Johnson FAIA | CKD | AIBD
• MARKITECT.me Consulting
• Marketing and Communications
• Social Media
• Industry Education
• Speaking Engagements
• Design Services
• Marketer | Educator | Architect
• Contact: mrj.faia@gmail.com
Copyright © 2013 All Rights Reserved
MARKITECT
Mark Johnson FAIA|AIBD|CKD
50. MARKITECT.me - Social Media Awards
• Winner of Three Be2Awards - London Social Media Week
• 2013 - Best B2B Education & Learning Project
• 2012 - Best B2B PR/Marketing Campaign
• 2012 - Best B2B Education & Learning Project
B2B Social Media
Marketing in the
Architecture
Engineering
Construction
Industry
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• Named ‘Top 100 Design Tweeter’ by DesignCrave
• 11,500+ Twitter followers
• 60,000+ Tweets
• 25+ daily e-Newspapers
Copyright © 2013 All Rights Reserved
MARKITECT
Mark Johnson FAIA|AIBD|CKD
51. Best Education and Learning Project
B2B Social Media Marketing in the
Architecture Engineering Construction Industry
SketchUp for
Design, Marketing
and More
"
"
Mark Johnson
"
FAIA | CKD | AIBD
Copyright ©
2013 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD