In this presentation, you will learn about a pioneering social media marketing initiative for Formica Group, a global brand from the AEC Industry (Architecture/Engineering/Construction). This project is a collaboration between MARKITECT.me, Vehr Communications, Igloo Studios and Formica Group.
The case study will be featured in "Business to Business Marketing Management: A Global Perspective", a college textbook by Jim Blythe and Alan Zimmerman, to be released in early 2013.