Using Latitude Festival 2016 as a case study, Crowd Connected demonstrate how weaving the digital through the physical can enhance customer experience, augmenting an attendee’s journey through a live event. With particular focus on in-app messages, Crowd Connected powered personalised guidance to an attendee’s hand via contextualised communications combining both time and location. Includes ground-breaking new techniques for analysing attendee behaviour via granular measurement of messages – for any notification that recommends an action, track whether the recipient acted on it.
15. • In a location
• Arriving at
• In during…
• Not in
• Never been
16. recommends:
Take a journey
through the history
of reggae...Head to
the Sunrise Arena
now for David
Rodigan playing at
00:30-3:00
• Relevant
• Useful
• Timely
23. Over 25% of recipients
found messages highly relevant
24. Over 20% found the
message valuable
actually changing their behaviour
e.g. discovering new acts
25. Had the
2nd highest engagement
amongst all brands
54% were aware of
EE’s participation with
the festival
26. We’re very pleased with the results from
the Crowd Connected integration in our
mobile app.“We wereable toenhancetheexperience
of our Latitude Festival goers with
highlytailored, targetedmessaging
and location specific triggering.
