In 2013, Reliv acquired rights to the technology behind LunaRich, a breakthrough nutritional ingredient that works at the epigenetic level to promote optimal health. I directed a comprehensive, integrated communications campaign to educate consumers about LunaRich, increase sales of LunaRich products and establish Reliv as the Nutritional Epigenetics Company. The results: success.

1. LunaRich: A Snapshot of Marketing Communications Success
Mark Murphy, Director of Content Management at Reliv International
Background: In 2013, Reliv acquired rights to the technology behind LunaRich, a
breakthrough nutritional ingredient that works at the epigenetic level to promote
optimal health.
Campaign Goal: Educate consumers about LunaRich, increase sales of LunaRich
products and establish Reliv as the Nutritional Epigenetics Company.
Sample Campaign Components
 reliv.com landing pages
 Reliv Blog articles
 Videos
 Social media posts
 Infographics
 Digital and print ads
 Online publications
 Webinars
 Monthly podcasts
 Print collateral
 Presentation slides
 Live events
 Online events
 Email
 Industry media coverage
Campaign Results
 SEO: 2 of top 5 rankings for “nutritional epigenetics” on Google
 Reliv Now®, formerly number 4 in sales among Reliv products, added LunaRich
and is now the company’s top-seller.
 LunaRich X™, launched as a new product in 2013, now ranks number 2 in sales.
 Together, Reliv Now and LunaRich X make up more than 40% of all product sales.