Pearson Portfolio July 2014

•

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Mark Pearson has experience with graphic design, layout, direct mail campaigns, magazine editing, email marketing, search engine optimization, and web analytics. His skills include using Adobe Creative Suite, database marketing, variable data printing, and auto-triggered email responses. Under his leadership, lead generation from search engine marketing increased from 257 in 2010 to 698 in 2013.

Marketing

portfolio
mark pearson
markgp4@gmail.com | 904-996-8381

ADVERTISING
graphicdesign
layout and design using Adobe
Creative Suite
- collateral material
- direct mail
- space advertising

ADVERTISING
graphicdesign
Collateral material using
Adobe InDesign for layout
and design

ADVERTISING
graphicdesign
targeted direct
mail using
database of past
equipment
purchasers and
variable data
printing

ADVERTISING
art directioneditor
writing, art direction & editor
of full-color company magazine

MARKETING
email
email marketing and
market segmentation

MARKETING
email
email marketing and
auto-trigger response

INTERNET MARKETING
webanalytics
search engine
marketing, SEO
increased lead generation
2010 257 leads
2011 288 leads
2012 338 leads
2013 698 leads

mark pearson
markgp4@gmail.com | 904-996-8381

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