These are the slides for my presentation to the Singapore SharePoint User Group in September 2014. I have added some extra points, based on the discussion topics around different cultures and End User Adoption.

1. Use of Social
communication in the next
generation of business

2. Mark Stokes [MVP]
 Red Plane
 Microsoft Partner in North West UK
 www.redplane.co.uk
 @FlyRedPlane
 Office 365, SharePoint, Azure, nopCommerce,
Windows 8 Apps, Windows Phone Apps, iOS
Apps, .Net
 mark.stokes@redplane.co.uk
 @MarkStokes
 Interests: Travel, Technology, Photography,
Raspberry Pi, Snowboarding, Wakeboaring,
Running, Tough Mudder, My Dog - Hugo

3. What is social?
 Social is all about “Sharing information” in a conversational manner
 Social is connecting with and finding like minded people / communities
 Social is a way to express opinions and thoughts
 Social allows “Crowdsourcing” Information
 Social interactions are free from a fixed and rigid structure
 They represent the way their users naturally think
 They allow many inter-connections and webs of information
 They develop and adapt over time
 Socially interesting content bubbles to the top
 Small conversations
 Trending terms
 Social tends to be more honest

4. Well Known Social Tools
 Facebook
 Twitter
 Pinterest
 YouTube
 Flickr
 500px
 Instagram
 Google+
 WhatsApp
 Stack Exchange / Forums
 News Sites / Blogs
 Vine
 Snapchat
 Tumblr
 Wanelo
 Kik Messenger
 Oovoo
 Ask.fm
 Yik Yak
 Omegle
 Yo.
 Whisper

5. Why are social tools successful?
 Quick and Easy - Path of least resistance
 Even if that means going out of the firewall!
 Why is email sharing still so popular when your users have SharePoint?
 Why do your users still send a link from DropBox / Sky Drive?
 Give them an equally easy way to share within the firewall
 Match the way that users think / Unstructured
 Social network / community membership
 Familiar

6. Benefits to the business
 Conversational information is no longer “locked away” in email inboxes
 A Digital “record” of tacit information.
 Other people benefit from reading previous conversations
 New person joining a project can read the conversational history and understand
why things are the way they are.
 Conversational openness allows others to get involved and add ideas that may
have otherwise been missed.

7. Gartner: Magic Quadrant for Social Software

8. SharePoint versions of Social Tools
- Profile

9. SharePoint versions of Social Tools
- Timeline

10. SharePoint versions of Social Tools
- Status Updates

11. SharePoint versions of Social Tools
- Video Sharing

12. SharePoint versions of Social Tools
- Photo Sharing

13. SharePoint versions of Social Tools
- Groups

14. SharePoint versions of Social Tools
- Hashtags, mentions

15. SharePoint versions of Social Tools
- Badges

16. Things to think about
 Governance
 Controlled vs Uncontrolled tagging / metadata
 Should we let people say anything?
 Should we censor / moderate users comments?
 Cross Device Support
 Always connected – Smart Phones, Tablets,
Google Glass, Smart TVs
 Bring Your Own Device (consumerisation)
 Instant Alerts / Notifications
 Where can we go?
 Happiness index
 Agile / fast moving business models
 Cultural considerations / differences
 Is the culture one of “sharing” or do out users
tend to not contribute?
 What about different cultures within the same
organisation?
 It can be easy to accidentally offend others,
how will you manage this?
 End User Adoption
 How will you “empower” and “encourage”
people to use the social tools?
 Who will be “assigned” to kick start the social
interactions or answer the first wave of
questions until the crowd confident enough to
post their own answers / questions?
 How will you keep up the momentum after the
initial excitement wears off?

17. SharePoint Social Plugins
 Yammer
 Newsgator
 Force.com
 Telligent for SharePoint
 Jabber
 Many many more….

18. Yammer?
 Microsoft Invested heavily in acquiring Yammer
 Yammer IS the big bet for social
 Yammer is the future platform for cross application social
 Integration will take time, but Microsoft is working on it
 Yammer + Office 365 Roadmap:
 Phase 1: Basic integration to bring together our services.
 Phase 2: Deeper connections to enable a seamless experience across Yammer &
Office 365.
 Phase 3: Connected experiences that bring together messaging, collaboration,
email and more
 Decide what is best for you… (It Depends!)

19. Yammer Roadmap
 LAUNCHED - Flexible Communication
Between Individuals and Groups
 LAUNCHED - Message Translation for iOS &
Android Clients
 LAUNCHED - Online Now Enhancements /
Yammer Now Invitations
 LAUNCHED - Mobile Search for Android
 READY - Seen / Unseen
 READY - Document Conversations
 READY - Office Online Integration (formally
"Office Web Apps”)
 IN PROGRESS – 90% - Office 365 sign in for
Yammer
 IN PROGRES – 80% - Improved Accessibility
 IN PROGRES – 80% - Group cards in inbox
 IN PROGRES – 50% - Delve: Next-generation
search and discovery
 IN PROGRES - 50% - Mobile Enhancements
for iOS: A Standalone App Experience
 IN PROGRES - 40% - Flexternal -- Cross
network communications
 IN PROGRES - 20% - Mobile Enhancements
for Android: A Standalone App Experience
 STARTED - Yammer Office 365 User Sync
 PLANNED - Universal File Picker
https://about.yammer.com/success/engage/grow-your-network/release-schedule/

20. The next generation workforce
Consider the following facts about those children born in the year 2000 (who are now 14 years old)
 They will be joining the workforce in the
next 2-5 years
 The following movies were released BEFORE
they were born
 Titanic (1997)
 Men in Black (1997)
 Saving Private Ryan (1998)
 Armageddon (1998)
 Austin Powers (1999)
 The Matrix (1999)
 Gladiator (2000)
 The Beach (2000)
 They were 4 years old when Facebook was
launched
 Twitter was founded when they were 6 years
old
 They were 7 when the first iPhone was
launched by Apple
 Broadband was picking up pace in 2002+
 Robotic Vacuums were available to buy in
2002/2003 when these children were just 2
or 3 years old
 Facebook is not "cool" to these kid
 In the year 2000 we were using Pentium III
processors
 Windows XP was released in the year 2001
 Who is still using Windows XP? Well, if you are
then get it upgraded, you are no longer
supported by Microsoft!

21. UK - OFCOM Study
 Tech habits of adults and children in the UK and the following facts hit home:
 "UK adults spend an average of eight hours and 41 minutes a day on media devices,
compared with the average night's sleep of eight hours and 21 minutes"
 "TV and radio remain popular despite the growth of digital media"
 Of 12-25 year olds:
 "Only 8% said they used email"
 "Just 3% said they communicated using a landline phone"
 "Younger people were also found to have an advanced understanding of technology
devices, with six-year-olds having the same level of knowledge as the average
45-year-old”

22. What’s next?

23. Where will social take your
business?
Lets Discuss it…..