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Why and How is B2B selling changing?
Social Media Strategies for B2B Sales
Part 1 of ‘Social Media – is it a Game-Changer for B2B Sales?

Mark Stonham
Twitter @MarkJStonham #LinkedWin
Social Media Strategy for B2B Sales


Conversational not Salesy



Inform, Educate, provide Insight, Entertain



Be Memorable!



Curate - as well as Create



Invite people to take ‘the next step’.
To learn more about
how you can use LinkedIn to
generate leads and opportunities …





Contact Mark Stonham
Email mark@wurlwind.co.uk
Follow @markjstonham
Connect on LinkedIn



Contact Wurlwind



Wurlwind Website







Find and Follow us:
Wurlwind on LinkedIn
@wurlwind_li
@wurlwind_scrm

#LinkedWin

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Why B2B selling needs to change to align with B2B buying - and headline guidance for effective social selling

  • 1. Why and How is B2B selling changing? Social Media Strategies for B2B Sales Part 1 of ‘Social Media – is it a Game-Changer for B2B Sales? Mark Stonham Twitter @MarkJStonham #LinkedWin
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Social Media Strategy for B2B Sales  Conversational not Salesy  Inform, Educate, provide Insight, Entertain  Be Memorable!  Curate - as well as Create  Invite people to take ‘the next step’.
  • 11. To learn more about how you can use LinkedIn to generate leads and opportunities …     Contact Mark Stonham Email mark@wurlwind.co.uk Follow @markjstonham Connect on LinkedIn  Contact Wurlwind  Wurlwind Website     Find and Follow us: Wurlwind on LinkedIn @wurlwind_li @wurlwind_scrm #LinkedWin

Notes de l'éditeur

  1. Introduction Topics – 2 slidesAsk – who thinks Social Media is a game changer for B2B sales? y/n/?Actually this could be a negative not just a positiveBuyers use Social Media to find suppliers and check reputation Previous game-changers – Email, Mobile, Internet, Search, Took a while to establish – 10 years or so. Social now 5 years old. WIKI sourcesLinkedInFacebookTwitterG+ 2011 – 2nd largest – Overtook Twitter Jan 2013 Circle DiagramSo- will Social Networking a) last and b) change the game?If you use it wisely it could be a positive for you.If you don’t it might be a positive for a competitor.