The Internet and Search has been a game-changer for buyers who can now educate themselves and research their options. B2B sellers need to develop new sales and marketing strategies in response.
This presentation outlines the changes in B2B buying and B2B selling in particular the role of social media to help sales people to identify new opportunities through research, monitoring and search through B2B social networks.
This is the first section of 3 that were presented to a business owners, sales and marketing professionals and managers in Bristol in October 2013.
RSA Conference Exhibitor List 2024 - Exhibitors Data
Why B2B selling needs to change to align with B2B buying - and headline guidance for effective social selling
1. Why and How is B2B selling changing?
Social Media Strategies for B2B Sales
Part 1 of ‘Social Media – is it a Game-Changer for B2B Sales?
Mark Stonham
Twitter @MarkJStonham #LinkedWin
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10. Social Media Strategy for B2B Sales
Conversational not Salesy
Inform, Educate, provide Insight, Entertain
Be Memorable!
Curate - as well as Create
Invite people to take ‘the next step’.
11. To learn more about
how you can use LinkedIn to
generate leads and opportunities …
Contact Mark Stonham
Email mark@wurlwind.co.uk
Follow @markjstonham
Connect on LinkedIn
Contact Wurlwind
Wurlwind Website
Find and Follow us:
Wurlwind on LinkedIn
@wurlwind_li
@wurlwind_scrm
#LinkedWin
Notes de l'éditeur
Introduction Topics – 2 slidesAsk – who thinks Social Media is a game changer for B2B sales? y/n/?Actually this could be a negative not just a positiveBuyers use Social Media to find suppliers and check reputation Previous game-changers – Email, Mobile, Internet, Search, Took a while to establish – 10 years or so. Social now 5 years old. WIKI sourcesLinkedInFacebookTwitterG+ 2011 – 2nd largest – Overtook Twitter Jan 2013 Circle DiagramSo- will Social Networking a) last and b) change the game?If you use it wisely it could be a positive for you.If you don’t it might be a positive for a competitor.