Sponsorship proposal for UCI registered African mountain bike cycling team.

1. The Exciting UCI Mountain Bike Team from Africa’s Mountain Kingdom
2016-18 Prospectus

2. THE SUFFERFEST ACE LESOTHO MTB TEAM
2016-18 Prospectus
1. INTRODUCTION TO ACE LESOTHO MTB TEAM
ACE Lesotho MTB Team is a UCI MTB Team with a difference. The
purpose of the team is to identify cycling talent from the developing
nations of Africa, particularly Lesotho and give those riders an
opportunity to cycle on the world’s biggest MTB stages. We have a
proven record of seeing young riders aspiring to big dreams, developing
self-confidence and rising above the poverty and hopelessness that they
were born into. Four of the current team members have lost either one
or both parents, which is not uncommon in a country with such a high
HIV/AIDS rate.
Not Another Charity Case
Before dismissing this proposal as another charity case - one of many
that you receive (and your brand is already committed to other great
causes) please consider our results. This team is bridging the gap
between social upliftment and a Pro Team endorsement. You may well
discover that our team is actually achieving better results than some of
the teams you are already considering for sponsorship.
The Mountain Kingdom of Lesotho
Lesotho has great potential to produce good MTB riders. Its high altitude,
mountain topography and climate reminds many of Colorado US and
Switzerland in Europe. Its people can be compared to Columbians with
a good power to rate ratio and natural VO2 max. There is justified
optimism to believe that Lesotho can produce world class athletes in
the future if given the right support.
Great Brand Ambassadors
OUR TEAM IS DIFFERENT! We stand out from the rest of the crowd and
provide your brand with great ambassadors. The polite and courteous
upbringing of our riders leads them to be natural appreciative and loyal
ambassadors. The stunning scenery of Lesotho, which is renowned for
its harsh nature, also provides a great backdrop for you to highlight your
brand.
History of Success
We have already succeeded in becoming the first indigenous (black)
African team to be licensed as an International Cycling Union MTB Team
and to compete in World Cup/ World Championship level competition.
We are on the brink of RIO 2016 Olympic Games qualification and
building towards Gold Coast 2018 Commonwealth Games.

3. THE SUFFERFEST ACE LESOTHO MTB TEAM
2016-18 Prospectus
2. Vision & Goals
VISION:
Riders: We are committed to showcasing the talent of
Lesotho cyclists on the international stage and providing
each aspiring rider with a positive and safe environment to
develop to their full potential in the sport of cycling, whilst
at the same time inspiring the next generation of riders to
take up the sport.
Partners: We are committed to providing our partners and
sponsors with a unique platform to promote products,
services and social responsibility and to be loyal, industrious
and inventive in our approach bringing our partners
unrivalled value for investment.
GOALS:
Ÿ To see the team represented in at least 15 international
quality races in 2016 .
Ÿ To qualify for RIO 2016 Olympic Games.
Ÿ To prepare a competitive team for 2018 and 2022
Commonwealth Games
Ÿ To win at least 3 National Championship titles.
Ÿ To initiate a grass-roots development programme for
children, involving at least 100 local children.
Ÿ To provide 365 day media coverage through website,
Facebook and Twitter.

4. THE SUFFERFEST ACE LESOTHO MTB TEAM
2016-18 Prospectus 3. WHY SPONSOR US?
A. Communicating Your Values
Are you a brand that cares about disadvantaged individuals?
Do you have a passion for clean cycling?
Do you want to associate with a success story of hard work and
determination overcoming poverty?
Then we are the right team to communicate your values.
B. Interesting Content Creation
We can provide you with interesting and exciting content for
your social media channels, website and marketing brochures:
What makes our content different?
We are the only UCI registered black African cycling team.
Lesotho is a spectacular backdrop for great photos and videos.
C. Proven Track Record
We have a proven track record of delivering on promises:-
ü First African team to register as UCI MTB Team
ü Team ranked in top half of UCI world rankings in 2014 and
2015
ü First black African woman to win a podium spot in UCI
accredited race.
ü Competition at the highest level
ü Regular Racing at UCI Class Races.
ü 2014 Commonwealth Games
ü 2014 Youth Olympic Games
ü 2014/ 2013 World MTB Championships
ü 2014/ 2012 UCI World Cup
ü 8 x National Championship Titles
ü 5700+ Followers on Facebook with weekly reach of 2,000 -
30,000.

5. THE SUFFERFEST ACE LESOTHO MTB TEAM
2016-18 Prospectus
4. RECENT RESULTS - 2015:
08/15 1st: National Championships - Men‘s Marathon
08/15 1st: Lesotho National Championships - Women’s Marathon
08/15 3rd: Free State Provincial Championships, South Africa.
08/15 1st: TST Challenge, Lesotho.
07/15 1st: Lesotho National Championships - Men’s XC
07/15 1st: Lesotho National Championships - Women’s XC
06/15 2nd: Free State Marathon Series, South Africa
06/15 38th: Bike Four Peaks Stage Race - Austria
06/15 1st: Maqalika MTB Challenge, Lesotho
05/15 1st: Malealea MTB Monster, Lesotho
05/15 7th: Walkerville MTB Classic, South Africa
04/15 20th: UCI Marathon Series - Clarens ,South Africa
04/15 18th: UCI Hors Class XC Pietermaritzburg MTB Festival
03/15 1st: Kolo Marathon Challenge, Lesotho
03/15 4th: 3 Mountains Stage Race, South Africa
2014 HIGHLIGHTS:
09/14 2nd: UCI Class 2 Lesotho Sky MTB Stage race
08/14 21st: Glasgow Commonwealth Games
07/14 1st: National Championships - Men‘s Marathon
07/14 1st: Lesotho National Championships - Women’s Marathon
07/14 1st: Lesotho National Championships - Men’s XC
07/14 1st: Lesotho National Championships - Women’s XC
06/14 54th: UCI World Marathon Championships
06/14 15th: SA MTB Cup XC - South Africa
04/14 70th: UCI MTB World Cup
01/14 14th: African Continental XC Championships

6. THE SUFFERFEST ACE LESOTHO MTB TEAM
2016-18 Prospectus
PHETETSO MONESE
22/09/1984
UCI RANK 154
Full profile and results on
http://mtbcrosscountry.com
/riders/phetetso-monese/
TEBOHO KHANTSI
01/01/1991
UCI RANK 389
Full profile and results on
http://mtbcrosscountry.com
/riders/teboho-khantsi/
LIKELELI MASITISE
02/02/1993
UCI RANK 213
Full profile and results on
http://mtbcrosscountry.com
/riders/likeleli-masitise/
TSEKO TSELILE
31/05/1994
UCI RANK 327
Full profile and results on
http://mtbcrosscountry.com/riders/ts
eko-shelile/
LICHABA WEST
18/02/1995
UCI RANK 1325
Full profile and results on
http://mtbcrosscountry.com/riders/lic
haba-west/
MALEFETSANE LESOFE
22/03/1996
UCI RANK 316
Full profile and results on
http://mtbcrosscountry.com/riders/m
alefetsane-lesofe/
KATLEHO MANASI
20/09/1997
UCI RANK -
Full profile and results on
http://mtbcrosscountry.com/riders/k
atleho-patrick-manasi/
ACE LESOTHO TEAM
UCI RANK 48
LESOTHO NATION
WORLD RANK 42
5. RIDER PROFILES:

7. THE SUFFERFEST ACE LESOTHO MTB TEAM
2016-18 Prospectus
We don’t have sponsors - we have #DreamMakers,
because each contribution to our team makes
dreams come true for the riders!
6. WISH LIST to make more dreams
come true!
$50000 Cash Investment (per year)
1-5 x Powermeters
5-10 x MTB Shoes
5-10 x MTB Pedals
5-10 x Saddles
5-10 x Gear/ Drivetrain
5-10 x Wheelsets
5-10 x Bars, Stems & Seatposts
5-10 x Brakesets
CURRENT #DreamMakers
THE SUFFERFEST
Training Videos & Cash
Investment
GIANT Bike Framesets
PACTIMO Custom Cycling Apparel
SR SUNTOUR Suspension Forks
LIMAR Helmets
OAKLEY Eyewear
HIGH5 Sports Nutrition
UNITRANS Cash Investment
DIG DEEP COACHING Coaching Plans
SIGMA SPORT Cycle Computers
ASHIMA Brake & Cable Parts
C-BEAR Bearings & BBs
SQUIRTLUBE Lube, Sealant & Cleaner
MAXXIS Tyres
#DreamMakers

8. THE SUFFERFEST ACE LESOTHO MTB TEAM
2016-18 Prospectus
6. INVESTMENT OPPORTUNITIES
We are looking for CASH SPONSORS and PRODUCT SPONSORS.
In order to compete at international level and to give the best exposure to
our sponsors and partners, our minimum annual budget for 2016 -18 is
€40.000/ $50,000/ M500,000.
We are structured our sponsorship into 3 levels:
TITLE SPONSOR (Maximum two title sponsors):
Ÿ Minimum investment of €15.000 / $20,000/ M200,000 per annum as
cash or in-kind product or services sponsorship.
Ÿ The official Team name will include the Sponsor’s Brand Name on all levels
of publicity, media, communication, clothing and branding opportunities.
Ÿ The Official Team name including sponsors brand will feature on the
International Cycling Union database.
Ÿ The Sponsor Brand will feature very prominently on the Team Kit, both
chest and back of team jersey and on shorts.
Ÿ Team branding will give prominent exposure at the Team Pit Area at all
events where the team is participating. The Gazebo will act as a team
area, VIP reception and a hub for promoting your products at events.
Ÿ Full access to team/ individual athletes for marketing purposes.
Ÿ A loyal and committed team who will treasure your brand/ products, give
great feedback and always act as responsible brand ambassadors.
MAIN SPONSOR:
Ÿ Minimum investment of €4.000/ $5,000/ M50,000 per annum as cash
or in kind product or services sponsorship.
Ÿ Large sponsor logo to appear on team jersey, website and Team Pit
branding
Ÿ Regular Social Media feedback and interaction.
Ÿ Use team photos/ news etc for brand marketing.
Ÿ A loyal and committed team who will treasure your brand/ products,
give great feedback and always act as responsible brand ambassadors.
PREMIER LOCAL SPONSOR/ SUPPLY PARTNER:
Ÿ Minimum investment of €1000/ $1,300/ M13,000 per annum as cash or
in kind product or services sponsorship or discount on product.
Ÿ Small sponsor logo to appear on team jersey, website and Team Pit
branding.
Ÿ Regular Social Media feedback and interaction.
Ÿ A loyal and committed team who will treasure your brand/ products,
give great feedback and always act as responsible brand ambassadors.

9. THE SUFFERFEST ACE LESOTHO MTB TEAM
2016-18 Prospectus
8. PROPOSED 2016 CALENDAR - MAIN OBJECTIVES
1 UCI World Cup April 2016 Cairns (Australia)
May 2016 Albstadt (Germany)
May 2016 La Bresse (France)
2 African XC Championships April 2016 Lesotho
3 World MTB Marathon Series Feb 2016 South Africa
April 2016 South Africa
4 SA MTB Cup XC Series Feb 2016 South Africa
March 2016 South Africa
May 2016 South Africa
Jun 2016 South Africa
5
UCI World MTB Marathon
Championships
Jun 2016 France
6
UCI World MTB XCO
Championships
Jun 2016 Czech Republic
7 Bike TransAlp Race July 2016 Germany
8 Rio 2016 Olympic Games Aug 2016 Brazil
9 Lesotho Sky Stage Race Sep 2016 Lesotho

10. THE SUFFERFEST ACE LESOTHO MTB TEAM
2016-18 Prospectus
9. Contact Information:
Team website: http://www.ace-lesotho-mtb-team.info
Team Facebook: Lesotho ACE MTB Race Team
Team Twitter: @lesothocycling
Team Manager: Mark West
marklesotho@gmail.com
Mobile Lesotho: +266 63050135
U.K./ Whatsapp: +44 7547180429
SKYPE: mark.west.lesotho