The Social Ethos
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The document discusses social ethos and the importance of social media strategy for organizations. It provides an overview of Ethos Social Media LLC, a company that helps organizations implement successful social media plans. The document outlines best practices for social media use, including not creating silos, addressing feedback, and distributing relevant content. It presents a five-step planning process and emphasizes regularly publishing, engaging, managing, and analyzing social media activities.
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The Social Ethos
- 1. The Social Ethos Character, Passion, Authenticity
- 2. Ethos is a greek word meaning “character” that is used to describe the guiding beliefs or ideals that characterize a community, nation or idealogy. Ethos Social Media, LLC 2012
- 3. “If you cut off a spider’s head, it dies; but if you cut off a starfish’s leg, it grows a new one, and that leg can grow into an entirely new starfish. Traditional top-down organizations are like spiders, but now starfish organizations are changing the face of business and the world.” The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations Ori Brafman and Rod A. Beckstrom Ethos Social Media, LLC 2012
- 4. Created to help organizations to overcome the obstacles in implementing social media successfully into their overall marketing strategy. Complement Energize Empower Ethos Social Media, LLC 2012
- 5. Commandment 1 Thou shalt not create a Social Media Silo! Ethos Social Media, LLC 2012
- 6. The Good, the Bad & the Ugly Pros to Successful Plan Cons to “Sloppy” Plan Additional channels to Inconsistent and/or disseminate your conflicting messages. message. Mishandling negative Instant access to feedback or worse not marketplace w/ knowing about it. immediate feedback. The “it’s all about me” Interact with clients posts. personally. Missing opportunities to Leveraging brand let others sing praises. influencers and promoters. Ethos Social Media, LLC 2012
- 7. Commandment 2 Thou shalt not ignore criticism from constituents! Ethos Social Media, LLC 2012
- 8. The Good, the Bad & the Ugly Pros to Successful Plan Cons to “Sloppy” Plan Additional channels to Inconsistent and/or disseminate your conflicting messages. message. Mishandling negative Instant access to feedback or worse not marketplace w/ knowing about it. immediate feedback. The “it’s all about me” Interact with clients posts. personally. Missing opportunities to Leveraging brand let others sing praises. influencers and promoters. Ethos Social Media, LLC 2012
- 9. Commandment 3 Thou shalt distribute relevant content. Ethos Social Media, LLC 2012
- 10. The Good, the Bad & the Ugly Pros to Successful Plan Cons to “Sloppy” Plan Additional channels to Inconsistent and/or disseminate your conflicting messages. message. Mishandling negative Instant access to feedback or worse not marketplace w/ knowing about it. immediate feedback. The “it’s all about me” Interact with clients posts. personally. Missing opportunities to Leveraging brand let others sing praises. influencers and promoters. Ethos Social Media, LLC 2012
- 11. Ethos Planning Process 5 Steps to a Successful Plan Ethos Social Media, LLC 2012
- 12. Identify existing marketing goals and strategies. Step 1 Ethos Social Media, LLC 2012
- 13. Perform a Social Media Audit. Step 2 Ethos Social Media, LLC 2012
- 14. Map the NEW Marketing Flow. Step 3 Ethos Social Media, LLC 2012
- 15. Agree on the Social Media Objectives and create the Plan. Step 4 Ethos Social Media, LLC 2012
- 16. Identify the who, what, where and how. Step 5 Ethos Social Media, LLC 2012
- 17. Ethos Social Media, LLC 2012
- 18. Implementation Publish, Engage, Manage, Analyze Ethos Social Media, LLC 2012
- 19. The Hub Approach Analyze Publish Manage Engage Ethos Social Media, LLC 2012
- 20. Publish Ethos Social Media, LLC 2012
- 21. Engage Ethos Social Media, LLC 2012
- 22. Engage Ethos Social Media, LLC 2012
- 23. Manage Ethos Social Media, LLC 2012
- 24. Analyze Ethos Social Media, LLC 2012
- 25. Contact Ethos Please feel free to contact us to schedule a free initial consultation and evaluation. /ethossocial @ethossocial www.ethossm.com mmarkw.ethos mark@ethossm.com phone 865.604.2686 Ethos Social Media, LLC 2012