For companies that are not yet selling on Amazon, this video will tell you everything you need to understand before you take the first step. Includes ideas on how Xport can help with the set-up and ongoing sales work.
11. Brand Positioning
Supplier can set their market price
Explain the product features
Spike in traffic with press-release
e.g. Accessories to branded products
14. Benefits of FBA
Amazon handles logistics to consumers
Qualifies for Amazon Prime: Large, loyal
customer base
Lower delivery cost for consumer
= More sales opportunities
23. Registering to Sell on Amazon
Should be completed by the company
Requires company registration paperwork
Time-consuming. Be patient!
24. Selecting the Correct Marketplace
Be careful which Amazon site you select
Amazon.com is in the USA, separate to
sites in Europe
25. Register to pay VAT in the local country
Ongoing VAT submissions; UK 4 per year,
Germany 12 per year
Xport can suggest independent partners
Additional Consideration
32. Stock controlled by scanning the barcode
Entered on Amazon’s system at set-up
Can be EAN, ISBN, UPC or JAN
Must not be damaged or obstructed
More info http://www.gs1.fi/
Barcodes
37. Your Product Set-up
Once your Seller account is active
Create Product Page Content
Title, Bullets, Description, Keywords
Upload page content & images
Translate to target language
38. Ongoing Sales Work
Monitor your sales & stock requirements
Book in deliveries and print labels
Liaise with your sales and dispatch teams
39. Pricing
Hourly rate only. No commission
Required hours depends on the number
of products being listed
Company-specific quote before starting
43. Sponsored Products
Based on the Amazon search terms
Cost-per-click
Links to the product page = sales opportunity
44. In target market, to drive traffic to Amazon
pages:
1. Google display advertising
2. Contacting Influencers (blogs/forums)
Additional Marketing Activities
45. Design display banners
Select key search terms
Setting-up the campaign
One-off cost, based on the specific project
Google Display Advertising: Design
47. Identify the key blogs & forums
Produce a list for you to approve
Contact the bloggers: demos, tests,
samples
One-off cost, based on the specific project
Contacting Blogs & Forums