This document presents a proposal for an online group buying platform for fast moving consumer goods (FMCG) products in the Middle East and North Africa region. The proposed solution would organize consumer-selected products and negotiate wholesale prices to save customers money. It would also provide product information to help consumers make informed choices between brands. The target market segment is Egyptian households earning over 100k with educated female heads of household aged 26-40. The presentation outlines the problem the platform solves, its market size and savings potential, business model, competition comparison, team, hiring needs, and five-year financial projections forecasting rapid growth and profitability.

1. Presentby : EhabM. Ghobara
Tel : +2 012270 20054
Email : ehabghobara@gmail.com
Title : Founder& BusinessDeveloper
IRCode :

2. The 1St. Group Buying Platform for FMCG
Products Online in MENA Region
*(FMCG) Fast Moving Consumer

3. Problem
• Multiplicity of the retail middleman & profit
margin per product.
• Frustration from shortage of deals on
costumers selected FMCG products.
• Lack of information to make better choice.
• Absence of electronic assistance in
household management.

4. Solution a web platform can :
• Organize all the consumers selected
products & make deals for wholesale price.
• Provide full information to help consumers
decide between competing brands.
• Transfer behavioral purchasing data to
electronic shopping lists.

5. Market Size
40%
60%
Egyptian Families
Expense Ratios
FMCG Products Others
By justReducing
Profit Margin 10%
WE SAVE 1,600,000,000
EGP / MONTH
60%Go to
consumer
40%Go to MARKET
DEAL PLATFORM

6. Online& Offline Market

7. Business Model

8. Target Consumers Segment
Household
Income
Greater Than
100k
Are Female
24% 74%
Educated
94%
26-40 years
60%

9. Competition
Description OurAdvantage
Competitor
Advanatage
Shopping online
platform form leading
supermarkets in Egypt
Organize all
consumers selected
products & make
deals for wholesale
price
provide
multiplicity of
FMCG products
stocks
Showing facts about
products to help
customers decide
between competing
brands
free delivery 4
time/day.
Egyptian Supermarket
online
owning a warehouse &
logistic services
Egyptian Supermarket
online
Delivery service
Promoting online
platform in Egypt&
Saudi Arabia
Promoting for real
estate and services

10. Team
Name: EhabM. Ghobara
Tel: +2 012270 20054
Email: ehabghobara@gmail.com
Role: Leader,BusinessDeveloper,
Idea Founder
Name: FatmaM.Khlile
Tel: +2 012245 13000
Email: elzhraaghobara@gmail.com
Role: Contract
management.

11. Key Hiring
Market deal idea team aspires togather right team to build our structure:
Managing finance.
Marketing & business development.
Technologydevelopment.
E-commerce&expertise onFMCG products.
we decided tooutsource some of the functions listed below:
Backend& Frontend system:
to(Robusta)& hiringtechnical consultant to review.
Social Media management:
to a Media Agencyto createthecontent& hiring in-housesocial media specialist.
Creative Designers:
hiringinhousedesigners to announcedeals in timely manner.
Expertise inFMCG products:
hiringinhouseexpertise in FMCGproducts.

12. FinancialProjections
Year 1 Year 2 Year 3 Year 4 Year 5
No. of
Customers
0 700 3000 6000 13000
No. of
Employees
7 11 15 21 21
Sales 0 155.000 1,500,000 5,000,000 15,000,000
Expenses 1,000,000 500,000 500,000 750,000 1,000,000
Profits 0.0 0.0 1,000,000 4,250,000 14,000,000

13. Comics Time
12
3

14. THANKS FOR A WATCHING