CRM Market in India 2014

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Category : Computing & Electronics
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Introduction to Report
 Launch Date: April 28, 2014
 Number of Pages: 112
 Geography Coverage: India
 Available Format: PDF
Price For Single User License: USD 950
Price For Site User License: USD 1,425
Price For Global User License: USD 1,900
Delivery Time: Within 24 Hours (During Working
Days)

About the Report
CRM Market in India 2014 research report
highlights the growing importance for CRM in
today’s business scenario.
Given the increased competition among firms
these days, the adoption of a CRM strategy is
starting to become more and more crucial.
Irrespective of their size, businesses today are
more inclined to adopt a CRM strategy to manage
and create relationships with customers in an
effective manner.

Key Findings:
The need for a CRM solution has now emerged as
a crucial factor for success for almost all
organizations.
India is a developing market and most Indian
firms are recognizing the importance of
implementing a CRM solution that addresses the
market effectively.
In terms of processes & functions, CRM can be
broadly categorized into four segments -
Operational CRM, Analytical CRM, Sales
Intelligence CRM and Collaborative CRM.
CRM modules cater to three essential areas of
customer relationship leading to customer
retention and acquisition.

Key Findings: Continues…
Apart from the fact that it is easy to implement,
integrate & use, CRM offers remote access, multi-
channel interaction, analytical operation, and
campaign management tools in a customized
interface as required by the client.
The key factors driving the growth of the CRM
market include better relationships with
customers that often lead to an increase in sales,
global competence and improving cost
efficiencies.
Given the fact that these drivers are accelerating
the growth of the CRM market, there are also
certain bottlenecks that might prove to be a
hindrance in preventing firms from adopting a
CRM solution.

Report Coverage
1. Executive Summary
2. Macro Economic Indicators
3. Introduction
4. Market Overview
5. Types, Modules & Features
6. CRM Selection Criteria
7. Drivers & Challenges
8. Key Trends
9. Scope of CRM in Key Sectors
10.Competitive Landscape
11.Strategic Recommendations
12.Appendix
For more details regarding Report coverage see the last slide

Company Coverage:
1. Amdocs Ltd.
2. Adobe Systems India Pvt. Ltd.
3. CDC Software India Pvt. Ltd.
4. Cegedim Software India Pvt. Ltd.
5. IBM India Pvt. Ltd.
6. Kallos Solutions Pvt. Ltd.
7. Microsoft Corporation (India) Pvt. Ltd.
8. Oracle Software India Pvt. Ltd.
9. Sage Software India Pvt. Ltd.
10.Salesforce.com India Pvt. Ltd.
11.SAP India Pvt. Ltd.
12.Talisma Corporation Pvt. Ltd.
For more details regarding Report coverage see the last slide

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CRM Market in India 2014

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CRM Market in India 2014