MarketResearchReports.com has announced the addition of the "Global Medical Devices Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Medical Devices Industry" research report to their offering. For more information visit: http://www.marketresearchreports.com/icd-research/global-medical-devices-survey-2013-2014-market-trends-marketing-spend-and-sales

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Category : Medical Devices
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Introduction to Report
 Launch Date: July 4, 2013
 Number of Pages: 142
 Geography Coverage: Global
 Available Format: PDF
Price For Single User License: USD 2,000
Price For Site License: USD 4,000
Price For Global User License: USD 6,000
Delivery Time: Within 24 Hours (During Working Days)

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About the Report
This report analyzes how medical devices
industry supplier companies' media
spend, marketing and sales strategies
and practices, and business planning are
set to change in 2013-2014 and current
size of the marketing and advertising
budgets of global medical devices
industry suppliers and how their spending
will change, providing an insight into
global marketing behaviour.

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Research Findings
The projected average size of the global annual
marketing budget for supplier companies in the medical
devices industry in 2012 was US$1.7 million, but this
decreased to US$725,000 in 2013.
An analysis of revenue growth expectations by senior
level respondents reveals that 48% are 'more optimistic'
about their company's revenue growth in 2013.
MandA is driven by the need for favourable product
development and commercial product performance, a
surge in demand for more sophisticated medical
equipment, high patient expectations, stringent
legislation, and rising living standards.
Survey results indicate that the top five developed
countries expected to generate the most demand for the
medical device industry in 2013 are Singapore, Taiwan
and Hong Kong, the US, the UK, Germany, and South
Korea.

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Key Features and Benefits
Project industry trends and revenue growth
expectations in 2013, and understand business
confidence to make informed business decisions.
Drive revenues by understanding future product
investment areas and key growth regions.
Uncover key challenges and opportunities, and identify
the key actions required to maintain and win buyer
business.
Formulate effective sales and marketing strategies by
identifying how buyer budgets are changing and the
direction of spending in the future. Better promote your
business by aligning your capabilities and business
practices with your customer's changing needs.
Secure stronger customer relationships by
understanding the behaviour and changing strategies of
industry buyers.

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Key Market Issues
According to the medical device industry respondents,
China, India, Brazil, Russia, and Eastern Europe are
expected to offer the most industry growth
opportunities in 2013.
'Market uncertainty', 'responding to pricing pressure',
and 'regulatory change' are the leading business
concerns for the global medical devices industry in
2013.
'Online content sites and portals' was highlighted as a
key investment area by 37% of supplier respondents,
while 35% of respondents projected strong investment
growth in 'corporate and brand websites'.
Overall, 'competitor and market intelligence research',
'customer intelligence and analytics', and 'business
performance management solutions' were identified as
the marketing and sales solutions that most
respondents expected to invest in during 2013.

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Topics Covered in Report
1. Global Medical Devices Industry Dynamics
2. Global Medical Devices Market Growth
Outlook
3. Threats and Opportunities for the Medical
Devices Industry
4. Global Medical Devices Industry Suppliers'
Marketing Expenditure Activity
5. Marketing and Sales Behaviors and Strategies
in the Global Medical Devices Industry
For more details regarding Report coverage see the last slide
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Company Coverage (Partial List)
For more details regarding company coverage and TOC see the last slide
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obal-medical-devices-survey-2013-2014-market-trends-
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