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Energy-Efficient Home Renovations Market, Part 3: HVAC & Roofing
November 1, 2009
Green building is no longer just a fad; in fact, energy-efficient remodeling and
renovating is one of the few aspects of the U.S. construction business that still holds a
positive outlook in the midst of the economic turmoil in 2009.
The U.S. residential construction market was $363 billion in 2008, down 41% from its
high of $620 billion in 2006. The home renovations market was $188 billion in 2008,
down 18% percent from 2007. But SBI estimates that the home energy efficiency
renovations market in the U.S. was $21 billion in 2008; down only 13% percent from
2007‟s $24 billion.
Remodeling to improve a home‟s energy efficiency instead of buying a new home has
become a preferred option in today‟s market. In fact, the National Association of Home
Builders found that 32% of home builders also provided remodeling services in 2008.
Homeowners are still seeing the benefits of improving their home‟s energy efficiency
even in the economic instability of 2009. With energy consciousness shooting to the
forefront of the media during the 2008 oil price peak, the Propane Education &
Research Council has found 80% of homeowners are now concerned about the energy
efficiency of their homes.
Home builders and remodelers have been quick to provide remodeling services that are
focused on energy conservation and green building practices; as an example, 85% of
remodelers surveyed by the National Association of Home Builders in 2008 used
energy-efficient windows on the majority of their projects. Retailers and manufacturers
of building projects, residential builders and remodelers, and even state and federal
organizations now have to be able to provide knowledgeable energy conservation
expertise to succeed in their business.
Home energy efficiency analysis now uses a ‘whole building’ approach, affecting
all categories of building materials, from windows and doors to insulation to
completely eliminating air leaks. To fully embrace this view, this report looks at
the impact energy-efficient building products are having on the renovations

2. market in a number of categories:
Part I explores the market for energy-efficient doors and windows, caulking
and weather stripping, and insulation used in home renovation projects.
Part II examines the energy-efficient appliance and lighting markets for
home remodeling.
Part III looks at energy-efficient heating and cooling systems and the
growing trend of energy-efficient roof renovations.
Report Methodology
Report data were obtained from government sources, including the U.S. Department of
Commerce, U.S. Census Bureau, U.S. Department of Housing and Urban Development
and ENERGY STAR; trade associations such as the National Association of Home
Builders (NAHB), and the National Association of the Remodeling Industry (NARI);
research organizations such as the American Council for an Energy-Efficient Economy
(ACEEE) and Harvard University‟s Joint Center for Housing Studies (JCHS); websites
of home improvement contractors, manufacturers and dealers, industry analysts and
print and online business and trade journals.
Consumer demographics and spending trends derive from data compiled by Simmons
Market Research Bureau, New York, NY. Trends and recent developments in the
industry come directly from personal interviews with key players in manufacturing and
sales of energy-efficient building products and discussions with knowledgeable insiders
of associations such as the National Association of Home Builders.
What You’ll Get in This Report
Energy-Efficient Home Renovations Market, Part 3: HVAC & Roofing provides a
concise, focused look on the world of whole home energy-efficient renovations as it
exists today, and shows where the market is moving towards in the next five years. The
report highlights key players in the industry and pinpoints ways current and prospective
competitors can capitalize on recent trends and spearhead new ones. No other market
research report provides both the comprehensive analysis and extensive data that
Energy-Efficient Home Renovations Market, Part 3: HVAC & Roofing offers. Plus, you‟ll
benefit from extensive data, presented in easy-to-read and practical charts, tables and
graphs.
How You’ll Benefit from this Report
If your company is already doing business in green home renovations or remodeling
specializing in energy efficiency, or is considering making the leap, you will find this
report invaluable as it provides a comprehensive package of information and insight not
offered in any other single source. You will gain a thorough understanding of the current
market for all aspects of energy-efficient renovations, as well as projected markets and

3. trends through 2013.
This report will help:
Marketing managers identify market opportunities and develop targeted
promotion plans for homeowners looking to renovate to reduce their utility costs.
Research and development professionals stay on top of competitor initiatives
and explore demand for current energy efficiency remodeling trends and new
emerging energy-efficient construction products.
Advertising agencies working with clients in the banking, retail and construction
industries develop messages and images that compel homeowners to migrate
towards energy-efficient products when considering home renovations.
Business development executives understand the dynamics of the market and
identify possible partnerships.
Information and research center librarians provide market researchers, brand
and product managers and other colleagues with the vital information they need
to do their jobs more effectively.
Additional Information
Market Insights: A Selection From The Report
The Future of Home Energy Rating
SBI anticipates that home energy ratings will become much more popular throughout
the U.S. in the years up to 2013. While SBI does not expect home energy ratings to
become mandatory for all homes sold by 2013, it will become a selling feature that will
become more and more recommended by realtors. SBI expects that the HERS Index
home energy ratings will become mandatory for all homes eventually, starting with
energy progressive states such as Oregon, Maine, and California.
OEM Metal Coatings Surprisingly Strong in 2008
Most cool metal roofs come from the manufacturer with a reflective coating applied
during the manufacturing process. The coatings can be non-textured applied along with
material such as gravel to give a textured look to the metal. SBI estimates that over
90% of the residential cool metal roofs installed in 2008 had the reflective coating
applied to the metal prior to being installed.
Green Roofs Growing Slowly

4. Germany is the world leader in green roof installations, where it is estimated that 10% of
flat roofs are green roofs. The green roof market in the U.S. has shown an SBI
estimated CAGR of 16% in square footage installed from 2004 to 2008, growing from
$27.7 million in 2004 to $49.4 million in 2008. The market actually grew 8.3% from
2007 to 2008, primarily because the commercial construction sector was still strong
through most of 2008. SBI expects that the U.S. green roof market will be down 10% in
2009.
In the News
Green Roofing and HVAC Products to Post Double-Digit Gains by 2011 as
Homeowners Capitalize on Government Incentive to Remodel Efficiently
New York, November 5, 2009 - The market for energy-efficient heating and cooling
(HVAC) products and exterior roofing products will experience double-digit growth by
2011 as American homeowners regain confidence in the economy and capitalize on the
expanded government tax credits for green home remodeling, according to Energy-
Efficient Home Renovations Market, Part 3: HVAC & Roofing by leading industrial
market research publisher SBI Energy.
First announced earlier in 2009, the tax credits are part of the Obama administration‟s
ongoing support of energy efficiency as a means to decrease U.S. dependency on
foreign fuels and reduce greenhouse gases. In the one year alone, the administration
has provided more money to advance energy efficiency programs across the board than
in the last decade combined. Going into 2010, portions of this vast sum of energy
efficiency money will also be matched by each state, further growing the pool of
available funds for the initiative.
Ultimately, the government provisions are expected to generate an estimated $6 billion
in green remodeling work by the end of next year, according to The Congressional
Budget Office (CBO).
“Beyond 2010, we project that all residential energy-efficient roofing and HVAC product
segments will follow the anticipated rise in the construction and remodeling cycle that
will occur as a result of the government stimulus,” says Shelley Carr, publisher of SBI
Energy.
Overall, SBI Energy forecasts the HVAC product segment will post a compound annual
growth rate (CAGR) of 16% from 2009 to 2013, reaching a market value exceeding $5
billion by the end of the forecast period. Meanwhile, residential roofing will explode from
2011 to 2013, posting sales increases of 20% to 30% in each of those years, finishing
with almost $3 billion in sales by 2013.
Energy-Efficient Home Renovations Market, Part 3: HVAC & Roofing is the final
installment in a three part series. This edition highlights two specific home improvement
product segments: energy heating and cooling (HVAC) products and exterior roofing

5. products. Along with analyzing the economic factors affecting the energy-efficient home
remodeling market, the report explores the trends that are driving renovations and
examines the market potential of energy-efficient home renovations in the U.S. through
to 2013.
The previous reports in the Energy-Efficient Home Renovations series are also
available. Published in July, Part 1 explores the market for energy-efficient doors and
windows, caulking and weather stripping, and insulation used in home renovation
projects. Part 2, published in August, examines the energy-efficient appliance and
lighting markets for home remodeling.
About SBI Energy
SBI Energy (Specialists in Business Information), a division of
MarketResearch.com, publishes research reports in the industrial, energy,
building/construction, automotive/transportation and packaging markets. SBI Energy
also offers a full range of custom research services.
Additional Materials
Market Insights for the Energy Efficient Home:
Retailers, manufacturers, residential builders and remodelers all must provide
knowledgeable energy conservation expertise to succeed in their business. Inside find
key market insights on the following „green‟ building: HVAC, windows, doors, and
roofing.
Table of Contents
Chapter 1: Executive Summary
Scope of This Report
Methodology
The Market
The U.S. Energy-Efficient Home Renovations Market
Figure 1-1: Energy-Efficient Residential Renovations Market, 2003-2008 (in
billion $)
Energy-Efficient Product Segments for the Renovations Market
Forecast
Figure 1-2: Residential Energy-Efficient Renovations Market Forecast, 2009-
2013 (in billion $)
Figure 1-3: Residential Energy-Efficient HVAC & Roofing Renovations Market
Forecast, 2009-2013 (in billion $)
Measuring Energy Efficiency

6. Prescriptive Energy Efficiency Programs
Table 1-1: Summary of Energy-Efficient HVAC Programs, 2009
Home Energy Efficiency Auditing for Renovations
Home Performance Programs
Financial Programs
State Energy Efficiency Renovation Incentives
Government Assistance Programs
Financial Benefits of Energy-Efficient Home Renovations
Trends
Figure 1-5: NAHB Remodeling Market Index & JCHS Leading Indicator for
Remodeling Activity, 2002-2009
Consumers Want More Green!
HVAC Remodeling Trends
Residential Reroofing Trends
DIY and Pro
Remodeling Industry Suffers from Unprofessional Image
The Future for Energy Efficiency Remodelers
DIY Versus Pro by Product Segment
Demographics
HVAC Renovation Demographics
Energy-Efficient Roofing Demographics
Residential HVAC Manufacturers
Residential Roofing Product Manufacturers
Retailers & Distributors
Chapter 2: The Market
Scope of This Report
Methodology
A Note on the American Housing Survey
Defining Energy-Efficient
Energy-Efficient Heating & Cooling
Energy-Efficient Roofing
The Residential Construction Industry
The U.S. Housing Construction Market
Figure 2-1: Residential Construction Value Put in Place, 2002-2008 (in billion $)
The U.S. Home Renovations Market
Figure 2-2: Residential Renovations Market, 2001-2008 (in billion $)
The U.S. Energy-Efficient Home Renovations Market
Figure 2-3: Energy-Efficient Residential Renovations Market, 2003-2008 (in
billion $)
Figure 2-4: Residential Energy-Efficient Market Breakdown, 2003-20008 (in
billion $)
The U.S. Residential HVAC Market
Table 2-1: U.S. HVAC Market, 2004-2008 (in million $)
The Energy-Efficient Residential HVAC Renovations Market
Figure 2-5: Residential Energy-Efficient HVAC Renovations Market, 2003-2008
(in billion $)

7. The U.S. Roofing Market
Table 2-2: U.S. Roofing Market, 2004-2008 (in million $)
The Energy-Efficient Residential Roofing Renovations Market
Figure 2-6: Energy-Efficient Residential Roofing Renovations Market, 2003-2008
(in million $)
Imports & Exports of HVAC Equipment
Table 2-3: U.S. Imports & Exports of Heating & Cooling Equipment, 2002-2008
(in million $)
Imports & Exports of Roofing Products
Table 2-4: U.S. Imports & Exports of Roofing Products, 2002-2008 (in million $)
Forecast
Figure 2-7: Residential Energy-Efficient Renovations Market Forecast, 2009-
2013 (in billion $)
Energy-Efficient Home Renovations Product Segment Forecasts
Figure 2-8: Residential Energy-Efficient HVAC & Roofing Renovations Market
Forecast, 2009-2013 (in billion $)
Chapter 3: Measuring Energy Efficiency
Independent Product Testing Organizations
Air-Conditioning, Heating and Refrigeration Institute/American Society of
Heating, Refrigerating, and Air-Conditioning Engineers
Cool Roof Rating Council
Prescriptive Energy Efficiency Programs
ENERGY STAR
Figure 3-1: ENERGY STAR Program Aided Vs. Unaided Consumer Awareness,
2001-2008
Consortium for Energy Efficiency
Energy Efficiency Standards of Residential HVAC Equipment
Energy Efficiency Standards of Residential Heat Pumps & Central Air
Conditioners
Table 3-1: Energy-Efficient Heat Pump & Central Air Conditioner Specifications,
2009
Energy Efficiency Standards of Room Air Conditioners
Table 3-2: Energy-Efficient Room Air Conditioner Criteria, 2009
Energy Efficiency Standards of Furnaces & Boilers
Table 3-3: Energy-Efficient Furnace & Boiler Criteria, 2009
Energy Efficiency Standards of Residential Roofing
Table 3-4: Energy-Efficient Residential roofing Criteria, 2009
Home Energy Efficiency Auditing for Renovations
Energy Efficiency Auditor Certifications
Table 3-5: State Level Home Energy Auditor Certification Programs, 2009
Home Performance with ENERGY STAR
Home Performance Energy Auditing is a Fragmented Market
Home Performance Energy Efficiency Rating Programs
The RESNET HERS Index
Home Environmental Rating Programs That Include Energy Performance
The Future of Home Energy Rating

8. Chapter 4: Financial Programs
ARRA Providing $20 Billion for Energy Efficiency
Federal Energy Efficiency Renovation Incentives
The ARRA Residential Tax Credits
Table 4-1: ARRA Tax Credit Specification for Residential HVAC Products, 2009
Future Federal Energy Efficiency Legislation
State Energy Efficiency Renovation Incentives
Figure 4-1: Utility Funding for Energy Efficiency Programs, 2008
Energy Efficiency Home Renovation Programs by State
Table 4-2: State & Utility Incentives for Whole Home Residential Energy
Efficiency Renovations, 2009
Table 4-3: State & Utility Incentives for HVAC Energy Efficiency Renovations,
2009
Table 4-4: State & Utility Incentives for Energy-Efficient Roofing Renovations,
2009
Government Assistance Programs
EERE Weatherization Program
Figure 4-2: Homes Weatherized Under the DOE EERE Weatherization
Assistance Program, 2000-2007 (in thousand homes)
Table 4-5: EERE WAP State Funding Allocations Under the ARRA, 2009 (in
million $)
Housing and Urban Development Programs
Financial Benefits of Energy-Efficient Home Renovations
Figure 4-3: Breakdown of Residential Energy Usage, 2006
Heating & Cooling Energy Savings
Roofing Energy Savings
Chapter 5: Trends
Remodeling Indexes look Grim
Figure 5-1: NAHB Remodeling Market Index & JCHS Leading Indicator for
Remodeling Activity, 2002-2009
Value of Remodeling Projects has gone down
Table 5-1: Roofing Replacement Projects Cost vs. Value, 2007-2008
Government Now Much More Interested in Energy Efficiency
State Level Residential Energy Efficiency Awareness
Table 5-2: ACEEE State Energy Efficiency Ranking, 2008
Green Remodeling Trends
Consumers Want More Green!
The Holy Grail of Energy Efficiency: Zero-Energy Homes
The downside of Increased Energy Efficiency Awareness: Greenwashing
Energy Efficiency Remodeling for the Future
Energy Efficient HVAC Trends
R-22 Refrigerant Eliminated in New Products by 2010
High Efficiency Models Increase Market Share
Programmable Thermostat Use Needs More Education
Ductless Systems Struggle to Gain Popularity in the U.S
Paying Attention to HVAC Installation Standards

9. Energy-Efficient Roofing Trends
OEM Metal Coatings Surprisingly Strong in 2008
Figure 5-2: U.S. OEM Metal Building Product Coating Shipments, 2004-2008 (in
millions of dollars)
Consumers Demand „Dark‟ Cool Roofs
Aggressive Marketing for Metal Roofing
Green Roofs Growing Slowly
Figure 5-3: U.S. Green Roof Market, 2004-2008 (in millions of dollars)
Radiant Barriers & Radiant Control Coatings
Chapter 6: DIY and Pro
The Remodelers View of the Market
Remodeling is a Heavily Fragmented Market
Remodeling Industry Suffers from Unprofessional Image
Figure 6-1: Customer Willingness to Hire the Same Remodeler, 2008
Energy-Efficient Remodeling High on Remodelers‟ Lists
Figure 6-2: Frequency of Energy Efficiency Products Commonly Installed by
Remodelers, 2001-2008
The Future for Energy Efficiency Remodelers
Residential HVAC Renovations Primarily Done by Pros
Figure 6-3: Percentage of Residential Air Conditioner & Central Heating
Renovation Projects Completed by Pros, 2001-2008
Residential Roofing Renovations is a Key Market for Pros
Figure 6-4: Percentage of Residential Roofing Renovation Projects Completed by
Pros, 2001-2008
Chapter 7: Demographics
Note on Simmons Market Research Bureau Consumer Data
Table 7-1: Demographic Indicators and Resistors of Purchasing Room Air
Conditioners in the Previous 12 Months, 2008 (Index)
Residential Cooling Renovations Demographics
Energy-Efficient Cooling Demographics
Table 7-2: Demographic Indicators and Resistors of Purchasing Central Air
Conditioning in the Previous 12 Months, 2008 (Index)
Figure 7-1: Ownership of Central Air Conditioners 10 Years or Older, 2005
Figure 7-2: Ownership of ENERGY STAR Qualified Room Air Conditioners, 2005
Residential Heating Demographics
Table 7-3: Demographic Indicators and Resistors of Purchasing Central Heating
in the Previous 12 Months, 2008 (Index)
Energy-Efficient Heating Equipment Purchasing Demographics
Figure 7-3: Ownership of Electric Central Heating Units, 2005
Figure 7-4: Ownership of Central Heating Units 10 Years or Older, 2005
Energy-Efficient Residential Reroofing Demographics
Table 7-4: Demographic Indicators and Resistors of Reroofing in the Previous 12
Months, 2008 (Index)
Chapter 8: Manufacturers & Retailers

10. Residential Heating & Cooling Manufacturers
Carrier
Overview
Performance & Products
Table 8-1: Carrier Energy-Efficient Residential HVAC Products Sold in the U.S.,
2009
Goodman
Overview
Performance & Products
Table 8-2: Goodman Residential Energy-Efficient HVAC Products, 2009
LG Electronics
Overview
Performance & Products
Table 8-3: LGE Residential Air Conditioning Products, 2009
Roofing Product Manufacturers
Figure 8-1: Estimated Share of U.S. Roofing Products Manufacturing by
Manufacturer, 2008
GAF Materials
Overview
Performance & Products
Table 8-4: GAF Materials Energy-Efficient Roofing Products, 2009
Owens Corning
Overview
Performance & Products
Table 8-5: Owens Corning Energy-Efficient Residential Roofing Products, 2009
Metals USA
Overview
Performance & Products
Table 8-6: Metals USA Energy-Efficient Residential Roofing Products, 2009
Retailers & Distributors
The Home Depot
Overview
Performance
Lowe‟s
Overview
Performance
Watsco
Overview
Performance & Products
ABC Supply
Overview
Performance & Products

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